norgesgruppen presentation producer of the year awards 2012
DESCRIPTION
Presentation by Frederico Ferrannini Fick, Head Buyer of NorgesGruppen at Meatco Producer of the Year Awards 2012.TRANSCRIPT
NorgesGruppen ASNorway’s largest grocery enterprise
A better everyday life
10.04.2023A better everyday life
We will improve your everyday life
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By: Providing good service Being competitive Providing inspiration Ensuring high quality
Our target groups are: Customers Dealers Alliance partners Employees Suppliers Owners
A better everyday life
10.04.2023A better everyday life
Deep roots in Norwegian wholesaling and retailing
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Significant milestones
1866: Joh Johannson established as a wholesaler
1869: Retailer Oluf Lorentzen established
1907: Retailer Jens Evensen established
1946: Grocery wholesalers create KK customer service body
1994: NorgesGruppen created as Norway’s largest group of cooperating wholesalers and retailers
2000: NorgesGruppen ASA created as an integrated food retailer by merging Joh Johannson’s wholesale operations, retail chains and chain service centres
2004: Merger of all dealer-owned chains in a single service centre
A better everyday life
10.04.2023A better everyday life
NorgesGruppen in brief
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Norway’s largest food retailer • NOK 58,6 billion/ USD 10 billion in operating revenues in 2011• 6th largest company in Norway
Serves the following market segments • Grocery trade• Kiosk/convenience trade• Food Service (HoReCa)
Wholly-owned and dealer-owned retail grocery and kiosk operations nationwide
• 2 350 sales outlets and approx. 27 000 employees affiliated to NG• 37,4 % of the Norwegian Grocery market*• 45 % of the Norwegian FoodService market*• 70% of the Norwegian Shipschandler market
Norway’s largest grocery wholesaler• 13 regional units
Property, product development and branded products
* Source: Nielsen Dagligvarerapporten 2012, Servicehandelsrapporten 2011 and Andøy Data (SHH)
A better everyday life
10.04.2023A better everyday life
NorgesGruppen’s business areas
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NorgesGruppen
WholesaleRetail
Logistics
Distribution
Wholly owned stores
Chain service centers forgrocery and conveniencetrades
Warehousing
Marketing/sales
Other activities Property
A better everyday life
10.04.2023A better everyday life
Norwegian grocery market 2011: NOK 143,7 billion
Total market growth: 3.8 % from 2010 to 2011
NorgesGruppen 37.4 % (+0,5)
COOP Norge 23.4 % (-0,3)
Rema 1000 21.3 (+ 0,4)
ICA Norge 14.1 % (-0,8)
Bunnpris 3.8 % (+ 0,1)
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Source: Nielsen Dagligvarerapporten 2012
A better everyday life
10.04.2023A better everyday life
Largest food retailer in Norway
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Grocery stores and kiosks wholly-owned activities and chain members Chain concepts tailored to market segments
Hypermarkets Big supermarkets Supermarkets Discount stores Corner shops and kiosks
Organised in four chain service centres Kjøpmannshuset Norge AS(Spar, Joker, Nærbutikken)
Kiwi Norge (Kiwi)
Meny AS (Meny, Centra, Ultra)
NorgesGruppen Servicehandel AS(MIX, Deli de Luca, Fresh m.fl.)
About 100 associated shops/chains come in addition
Key facts Number of outlets: 1,752 grocery stores,including 666 wholly-owned(as of April 2012)
Total annual sales: NOK 55.7 billion for groceries, wholly-owned and dealer-owned.
Dealer-owned stores account for 38.3 % of total grocery sales in the chains
Market share: Grocery trades: 37.4 %
A better everyday life
10.04.2023A better everyday life
Flow of goods and information from producer to end-user
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Norway’s largest wholesaler• ASKO NORGE AS, parent company for the business area• 13 regional units with one or more terminals• ASKO companies are spread nationwide and deliver to
13,200 customers
Customer categories• Retailing• Catering• Kiosk/convenience trade• Offshore
Challenges• Increase share of deliveries• New lines of goods
Key facts No of customers: 13.000
Net sale of goods 2011: NOK 40.0 billion.
13 regional units with one or more terminals
Status 2011: 76 % of deliveries
Long-term goal: 100 % of deliveries
A better everyday life
10.04.2023
Retail Convenience HoReCa / Fastfood Industry Others
Owner
Shareholder
Delivery via ASKO
Concepts
Konsernet NorgesGruppen
Danmark
Sverige
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A better everyday lifeA better everyday life
Afrika0,2 %
Asia13 %
Europa84%
Sør og mellom -Amerika
0,2%
Nord Amerika4%
Afrika4 %
Asia41 %
Europa41%
Sør og mellom - Amerika
8%
Nord Amerika6%
Suppliers per continent Rawmaterials per continent
2. What can we do to increase sales further? (Unil only)
• Reduce the gap between raw materials from Africa and direct suppliers
• We buy Peanuts, Cocoa, Sugar, Chillipeppers, Spices, Sunfloweroil, Palmoil, Onions, Oregano, Beef, Pineapple and more today, but only 1 direct supplier…
• New products (Rice, nuts e.g.)
A better everyday lifeA better everyday life
MARKET Demand+Standards = Assortment
Import Meat
RETAIL
FOOD SERVICE
Shipschandler (offshore)
INDUSTRY
Meat Corporation of Namibia
NorgesGruppen
17 January 2012
A better everyday life
10.04.2023A better everyday life
Focus on quality, environment, food safety
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Proactive management of:• Quality• Environmental protection• Food safety• Ethical trading
Rising awareness among consumers • Increasing quality awareness• Less tolerance of errors and products with unwanted features• Trust in and reputation of NG have much greater effect on
consumer choice
Planned and long-term approach• Clear objectives in each area• Proactive systems for in-house and external evaluation and
management of issues• Quality guarantees• Emergency response plan for dealing with crises• Increased strategic commitment to ethical trade and organic
products
A better everyday lifeA better everyday life
Audit to Meatco and its supply chain - January 2012
A better everyday life
10.04.2023A better everyday life
Meatco Project
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First ever conceptualization and direct import project of chilled meat: Natures Reserve
Pilot project considering the whole supply chain ( Logistics, IT, labelling etc)
Strict Quality Control
Strict CSR program
A better everyday lifeA better everyday life
SAME PRICESAME QUALITY
Meatco Namibia HOW CAN WE REACH THIS TARGET ?
A better everyday life
10.04.2023A better everyday life
Meatco Project
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• Food Service as first focus
• Product Development and value adding
• Investment in Training of Sales Force
• Marketing budget
• Roadshow
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Nordic Cooperation
With a marketshare of 25%, and an annual turnover of apprx. EUR 16 billion, United Nordic is one of the biggest purchasing groups of Scandinavia
The 4 partners are; Dagrofa (Danmark), Axfood (Sverige), Tuko Logistics (Finland) og Norgesgruppen (Norge) – All companies has a 25% share of the company
A better everyday life
10.04.2023A better everyday life
NorgesGruppen’s Annual Report 2011If you require a copy of NorgesGruppen’s annual report, you can download it at http://rapport2011.norgesgruppen.no/
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