B2B Autumn 2012

18 October, 2012 | 10am – 5pm

Norwich City Football Club, Top of the Terrace & Norfolk Lounge

Put your business on the road to success...

FREEto attend

Norfolk’s largest business to business exhibition

www.norfolkchamber.co.uk #B2BAutumn2012

WORKSHOPS

2.30 – 3.15pm

Personality MattersEver wondered why you get on well with some people, but find other people ‘difficult’?

Jean McNeil – Business Support Specialist at Best Support, presents this fun and interactive session that will introduce you to behavioural styles and personality.

• Introduction to perception and behavioural styles

• Gain insight into your own style and how others may see you

• Learn how to start recognising other peoples’ styles and adapting yours to meet their needs.

Remember that people buy from people they like.

Jean is an exhilarating, motivating and dynamic coach and trainer specialising in business start-up and development, personal development, with over 25 years’ experience.

11.30am – 12.30pm

Making Marketing WorkA fast-paced, one-hour seminar designed to get your marketing moving quickly. Nial Adams from PUSH Academy presents a no-nonsense insight into some of the most powerful and effective tools and strategies used by the most successful of businesses, large and small.

Regardless of your company size or budget we guarantee you will walk away with a series of proven methods you can implement today resulting in greater lead generation, more customers and ultimately experience real business growth.

1.30 – 2.30pm

Selling More in a Tough ClimateEvery business can benefit from more sales but where can these be found? Nial Adams from PUSH Academy shares a powerful way to increase sales results and profits quickly. If you’ve lost direction, run out of idea and don’t know where your new sales are coming from, this presentation will inspire, educate and motivate you.

The PUSH Academy presents a new way for business owners and budding entrepreneurs to gain vital Core Business Knowledge and build a practical plan for growth.

12.30 – 1.15pm

Social Recruitment Julie Bishop, from JobHop, will talk about the importance of Social Media in recruiting talent and how Social Media makes employment human again. Find out:

• The importance of Employment Branding and why you shouldn’t promise what you can’t deliver

• Why you should be involving your employees

• Why it’s goodbye talent pools and hello talent communities

• How social media in recruitment can attract top talent

Julie is passionate about showing companies how to use social media to attract top talent. With 86% of active and passive job seekers having an online profile and 63% of professionals publishing their CVs to social networks, it’s imperative that Employers get digitally savvy.

Julie is also a regular speaker, a broadcaster for BusinessLife Radio show, and a Business mentor.

Top Tips for a successful B2B eXHiBiTioNHere are some essential things you can do to increase your chances of having a successful B2B

n Have plenty of business cards with you to hand out

n Go along to the free workshops to boost your business knowledge and skills

n Make full use of the networking zone and make as many new contacts as you can

n Use the exhibitors information on page 6-7 of the supplement to make navigating the show easier

n Don’t forget the B2B exhibition is on both floors

n Look out for the special exhibition offers, prizes and giveaways on the day

YOUR ROAd TO SUCCESS STARTS HERE…AT B2B AUTUMn 2012

These are tough times for everyone, but B2B Autumn 2012 is the perfect place to find fresh opportunities, innovative business ideas and new contacts. Growing your business is what the show is all about and you will be able to meet business owners, directors and decision makers from small, medium and large enterprises throughout the region.

That’s why B2B is norfolk’s largest business to business event, because for the past 14 years it has been a vital showcase for the business community, encouraging communication and sharing of ideas and underlining our strengths as a region.

With an exhibition on two floors, free workshops, bags of giveaways, offers and prizes, and plenty of chances to network, there is something for everyone here, so it really is a show not to be missed.

I hope you enjoy B2B Autumn 2012…it’s a chance to get your business firmly on the road to success. We look forward to seeing you at the event

For more information or to book a stand, go to www.norfolkchamber.co.uk

B2B AUTUMn 2012

PUT YOUR BUSINESS ON THE ROAD TO SUCCESS 3

Emma Baker is an experienced broadcast journalist. She got her first taste of the industry, working for The Independent and the BBC in Paris. She went on to secure sponsorship from ITV to study a Broadcast Journalism postgraduate degree at City University, later working at ITV London, and then ITV Anglia.

She’s covered a range of stories both for ITV national news and regional news, including the 7/7 London bombings, the Suffolk murders, and the Olympic torch relay. She has been nominated for a number of television journalism awards and most recently won an award for ITV News Group Feature of the Year. She is currently presenting Anglia Tonight on weekday evenings.

Emma said: “I’m very much looking forward to hosting this year’s Norfolk Autumn B2B exhibition. It’ll be great to see the wide range of innovation and business expertise that I know Norfolk has to offer.”

MEDIA SPONSORJames Gurney, Regional Commercial Director at Archant Anglia, said: “The Norfolk Chamber’s B2B exhibition is a vital showcase for the Norfolk business community. It enables great ideas and innovative solutions to be shared and brings together the great expertise that Norfolk has to offer. It also offers superb networking opportunities for business people. Archant is delighted to be media sponsor for the event.”

James Gurney is responsible for commercial revenues from the Archant Norfolk and Archant Suffolk business units. He joined Archant in September 2011 as Commercial Director of Archant Suffolk and his promotion to the new role recognises his record in Suffolk, where there has been a turnaround in performance with an especially strong focus on new business growth.

He has worked in publishing for 16 years, since graduating from Brunel University in London with a degree in business management and law and held senior roles at organisations including Computer Publishing, LSN Media and Iliffe News & Media, and, together with two business partners, also ran his own business, Publishing Partners.

SPECIAL GUEST

Caroline Williams Chief Executive Norfolk Chamber of Commerce

Deliciously di� erent...

Savour excellent food prepared and presented by the stars of tomorrow at the Debut Restaurant run by the internationally renowned Hotel School at City College Norwich.

For truly exclusive dining hold your own private dinner, ask for the Debut Kitchen Table and experience � rst hand our outstanding new kitchen!

To make your reservation call:

01603 773 227

Visit our website: http://debut.ccn.ac.uk

Follow us on Twitter: @Debut Restaurant

6 PUT YOUR BUSINESS ON THE ROAD TO SUCCESS

ADVICE & FINANCE

COMMUNITY AND BUSINESS WASTELocal authority advisory servicewww.norfolk.gov.uk/environment/waste_and_recycling/index.htm 01603 222089

COZENS-HARDY LLPNorwich Solicitors offering full range of legal serviceswww.cozens-hardy.com 01603 625231

HUGH J BOSWELLCommercial Insurance Brokers and Financial Advisorswww.boswell-insurance.co.uk 01603 723590

INSIGHT FINANCIAL ASSOCIATESFinancial services: asset creation, wealth preservationwww.insightifa.com 01603 268080

IP21 LtdIntellectual Property Serviceswww.ip21.co.uk 01603 457008

NORFOLK CHAMBER OF COMMERCEMembership benefits and networkingwww.norfolkchamber.co.uk 01603 625977

PKF (UK) LTDAccounts & Business adviserswww.pkf.co.uk 01493 382528

ENTERPRISE

HUGH CRANE (CLEANING EQUIPMENT) LTDEast Anglia’s premier cleaning equipment www.hughcrane.co.uk 01493 750072

NELSON’S JOURNEYCharity supporting bereaved children living in Norfolkwww.nelsonsjourney.org.uk 01603 431788

PUSH ACADEMYMarketing advice and supportwww.push-online.info 0844 357 0230

SOUTH GREEN PARKConferences, meetings, events and activitieswww.southgreenpark.co.uk 01362 857100

HOSPITALITY & LEISURE

BUILD CHARITYOpportunities for adults and young people with disabilitieswww.buildcharity.co.uk 01603 618029

DELIA’S CANARY CATERINGMeetings, events, conferences, exhibitions, weddings, restaurants, gala dinnerswww.deliascanarycatering.com 01603 218704

DRAYTON OLD LODGEServiced Business Centrewww.space2b.co.uk 01603 861600

NORTH NORFOLK RAILWAYHeritage stream railwaywww.nnrailway.co.uk 01263 820800

NVCS LTDCoffee, beverage, snack, can, food vending machine supplierwww.nvcs.co.uk 01603 720004

OPEN CONFERENCECharity youth venue – conferences, weddings, music, licensed eventswww.opennorwich.org.uk 01603 763111

RIGHT ANGLIA EVENTSEast of England’s freshest, most unique events agencywww.rightanglia.co.uk 01603 864647

ROYAL NORWICH GOLF CLUBNorfolk’s premier golfing and hospitality venuewww.royalnorwichgolf.co.uk 01603 429928

THE FORUM TRUSTAn inspiring location for business events and engagementwww.theforumnorwich.co.uk/the-forum-trust01603 727950

HR & TRAINING

ACTIVE NORFOLKIncreasing participation in Sports and Physical Activity - Norfolkwww.activenorfolk.org 01603 732333

BRITANNIA SAFETY AND TRAININGAccredited training providerswww.britanniaits.com 01953 606100

CITY COLLEGE NORWICHProvider of training services and business solutionswww.ccn.ac.uk 01603 773297

CWA TRAININGDelivering training for employees at work or collegewww.cwatraining.co.uk 01553 815600

GREAT YARMOUTH COLLEGEEducation & training providerwww.gyc.co.uk 01493 655261

INGEUS UKWork programme provider/ Free Recruitment servicewww.ingeus.co.uk/home 01493 278000

SEETECEmployment, recruitment and training specialistswww.seetec.co.uk 01702 201070

TREASURE TRAILS (NORFOLK)Energetic, effective team building in a fun, unique way!www.treasuretrails.co.uk/norfolk/things-to-do.html01362 694132

EXHIBITORS

Use the and dotted lines below to note your progress through the exhibition

PROMOTION & MARKETING

101 SMART LTDWebsite design and Email marketingwww.101ltd.com 01603 858250

99SQUAREDUnique digital advertising stream for newspapers and shopping centreswww.kuoobit.com 07747 657 097

ARCHANT NORFOLK - LOCAL SEARCH24/NORFOLK SMALL ADSNorfolk’s most comprehensive online business directorywww.localsearch24.co.uk 01603 772208

B FOR B (BUSINESS FOR BREAKFAST)B for B Referrals that turn into businesswww.bforb.com 0845 365 4327

BIGFORKWeb Design and Digital Marketingwww.bigfork.co.uk 01603 513080

BREAK CHARITYPromoting Charities Workwww.break-charity.org01603 670107

BUSINESS SHAPER GROUP LTDWe help you and your company achieve it’s goalswww. business-shaper.co.uk 01953 605521

CREATIVE COLLECTIVEA unique and effective creative partnershipwww.creativecollective.uk.com01603 870645 / 01692 538861

GGSProviders of marketing and advertising media solutionswww.ggs.co.uk 01603 622500

LITTLE GREEN PLANEEmail marketing software, design, consultancy and trainingwww.littlegreenplane.com 01473 858843

NORFOLK CHAMBER OF COMMERCEMembership benefits and networkingwww.norfolkchamber.co.uk01603 625977

ROTARY CLUBOne of a number of community service voluntary organisationswww.norwichstedmund.rotary1080.org01508 492737

TECHNOLOGY

AALCOMulti metal stockholders delivering service to East Angliawww.aalco.co.uk 01603 787878

APR TELECOMSHelping to engage customers and unlock business growthwww.aprtelecoms.co.uk 01953 713333

BREAKWATER ITIT and Business Telecomswww.breakwaterit.co.uk 01603 709300

CLEAN ENERGY CONSULTANCY LTDImpartial renewable and low carbon solution consultantswww.cleanenergyconsultancy.co.uk01953 798112

COMM-TECH VOICE & DATA LTDUnified Voice & Data communications specialists for businesswww.comm-tech.co.uk 01603 218600

DELTAMECH SERVICES LTDEnergy Consultancy, Reducing Energy Consumption – Reducing Costwww.deltamech.uk.com 01379 668870

DINGLES TOYOTADingles for new & used vehicles in East Angliawww.dingles.co.uk 01603 480000

EMPRESADevelopers of web solutions and bespoke softwarewww.empresa.co.uk 01603 623030

EVALU8 TRANSPORT INNOVATIONSInnovation voucher grants and EV charging point grantswww.evalu8-ti.org.uk 01707 284742

GML CONSULTINGWeb Development, Creative Design & Digital Marketing Agencywww.gmlconsulting.co.uk 01603 508066

KELBUNVoice and data convergence companywww.kelbun.com0844 800 5531

MIGSOLV (MIGRATION SOLUTIONS LTD)Data Centre consultancy with a Norwich Data Centrewww.migsolv.com 0845 251 2255

PHOTOSTATIC ANGLIA LTDSales and Service of Network copiers & laser printerswww.photostatic.com 01603 613969

UFS LTDEuropean Road Freight Operatorwww.uniex.co.uk 01842 751751

COOKESPlumbing, heating, electrical, renewablewww.cookescompany.co.uk 01603 222089

nOTES

WATER COOLERS: The exhibition water coolers have been kindly supplied by Norfolk Water Ltd www.norfolkwater.co.uk

7PUT YOUR BUSINESS ON THE ROAD TO SUCCESS

Archant We will be offering our usual Localsearch24 Profile Listing with a £100 saving if booked on the day (usual price £195 plus VAT, cost on the day just £95 plus VAT). In addition, all those who book a listing will receive 50% off a 4-week classified print booking in any of our newspaper titles.

Right Anglia Events We will be offering a ‘ FREE half case of wine’ to anyone who books an event as a result of the exhibition.

The Forum Trust Win a table for eight at The Comedy Store at The Forum. Treat your friends, colleagues or family to a night out on Mon 17 dec 2012. How to enter – 1. Follow us @TheForumnorwich 2. Send a tweet containing @TheForumnorwich and #forumcomedy. 3. Send your tweet before 9am on 22 October. 4. All qualifying tweets will be entered into a draw and the winner will be notified via Twitter message by Fri 26 Oct.

Photostatic We will be offering a free iPad with every OKI ES84514cdtn £49.99 + vat per month

CWA Training 10% discount on any CWA training courses which are booked as a result of clients attending the exhibition. They would need to register their interest on the day.

Rotary Charge We will be offering on the Rotary Stand the opportunity for interested parties to attend a local Rotary Club meeting of your choice and enjoy a complimentary meal with us. If, as we hope, you enjoy the experience and wish to follow up, then thereafter we will have to make a small charge.

Cozens-Hardy LLP Cozens-Hardy LLP solicitors are pleased to offer visitors to the exhibition a 50% discount off the price of an hour’s consultation with the firm’s business team. The discount voucher must be collected from the Cozens-Hardy stand during the exhibition, when an appointment will be made for you.

Clean Energy Consultancy Ltd Clean Energy Consultancy Ltd is pleased to offer local businesses who visit them a FREE desk top survey to find out if their business could financially benefit from the installation of renewable technologies. Installing renewables can offer substantial financial benefits including a reduction in energy costs, an income stream from government initiatives and reduced carbon emissions. Speak to Lyn or Andrew on the day at their Clean Energy Consultancy Ltd stand to take up this offer.

Treasure Trails Team Building the fun way! 10% off Teamwork: Spy Mission to the first 10 confirmed bookings made by attendees at the B2B Autumn 2012 event. This offer only applies to those items included as standard within our Terms and Conditions. Proof of B2B Event attendance may be required. Offer expires 18th April 2013.

Norfolk Chamber of Commerce draw for two FREE tickets to the ‘Unlocking Sucess’ Business Conference on 23 November, worth £60 each.

draw for one year’s free membership for a new member.

EXHIBITOR OFFERS AT THIS YEAR’S EVENT

8 PUT YOUR BUSINESS ON THE ROAD TO SUCCESS

Scan using your SmartPhone to receive exclusive B2B stand-holder offers direct to your phone.

Advertise your business services to others by calling (01603) 660101.or Visit our stand at the B2B 2012 Autumn Exhibition.

Dedicated to youMembership is personal, so you will be assigned a dedicated advisor to help you and ensure you get the most from your membership.

Raise your profile with our free PR systemThe key to successful growth is getting your business noticed and increasing profile within your target markets. As a member you can access free focused PR that will reach thousands of norfolk business and beyond.

n Upload your news and events to the Chamber website: Shout about your business and upload news such as success stories, events, product showcases and industry information to the news and events section at any time.

n Knowledge showcase: Submit a ‘Top-Tips’ or ‘How-To’ article to the business knowledge section on our website designed to give businesses helpful information, advice and guidance.

n Social media exposure: Submit your knowledge and news articles and we will send them out for you on various social media channels such as Twitter, LinkedIn, Facebook and Google+

n Norfolk Voice Magazine: Top articles will be considered to appear in our bi-monthly magazine that reaches over 5000 norfolk businesses.

n Business Directory profile: Be found by businesses all around the region and beyond with your business profile on our website.

Find new customersAs a member you get unlimited access to Chamber events at a discounted rate. By attending our events, you have a unique opportunity to meet businesses of all shapes and sizes, from large corporates to the small/micro.

With a variety of networking events and high profile conferences throughout norfolk, we create opportunities for you to make invaluable contacts, grow your business and build new, lasting commercial relationships.

Free business servicesSaving money is vital for every business, so to help make your money go further we’ll give you access to business services such as:

n Free Chamber legal expenses insurance: Over £670,000 worth of cover to defend against unexpected and expensive legal and professional fees.

n Free Chamber legal advice: A helpline that gives 24/7 free advice relating to any Legal, Employment or Tax matter.

n Free Chamber HR Service: 24hr immediate unlimited telephone contact with advice lines and access to over 150 downloadable HR policies, forms, documents, letters, templates, fact sheets and updates on legislation.

n Free business banking: Take advantage of free business banking with Chamber Finance and benefit from a range of financial systems to support your initial growth.

n Free business knowledge section on the Chamber website: Access professional top tips, advice and guidance to help you take that next step. You can also submit articles of your own to share the knowledge.

Save moneyn We get the savings on your behalf,

which means you can access the Chamber purchasing scheme to save money on business purchases, discounted dental and optical cash back plans, plus more benefits designed to save you time and money.

n We have a dedicated international team to advise you on all aspects of international trade, logistics and country documentation requirements. Services include, export documentation, translations, training courses and much more. All export services are available at up to 50% discount to members.

n Exclusive access to member-only special offers designed to save you money on products and services for your business.

Start-upsThe Chamber is dedicated to supporting start-up businesses, with the support of Norfolk County Council. If your businesses is under a year old, you can get all the Chamber services for just £8.25 + VAT per month over 12 months, that’s just £99 + VAT for a year.

The real advantage of Chamber membershipChamber membership means being part of an exclusive network, no matter what the size of your business. We can help you grow your business, save money, raise your business profile and build your contacts throughout norfolk. Here’s how:

NorfolkChamber ofCommerceThe Ultimate Business Network

10 PUT YOUR BUSINESS ON THE ROAD TO SUCCESS

Businesses join the Chamber for many reasons, but these are the six main areas we have focused on for the new Chamber website:

n new ways of building connections and increasing business profile

n Easy access to business knowledge and training

n Saving money by accessing our business services and benefits

n Keeping businesses up to date on our events and conferences

n Easy access to our international and export services.

n A conduit for members wanting information on business policy, local business knowledge and supporting the community.

The whole site has been re-designed to be far more visual, interactive and community based. We have enhanced the feature which allows members to upload their own stories and news articles, so that they can now be rated and discussed by the business community.

This tool will allow a business to really increase their profile by encouraging discussions and allowing professionals to offer top tips and industry news to assist the other members. The top rated articles will be given increased profile, so it will encourage members to be innovative about the content.

This opens up a whole new possibility of linking supply chains and keeping our members up to date on new projects and developments around norfolk.

The need for advice and knowledge is growing, so we have made the access to knowledge easier by breaking it down to areas such as access to skills and training seminars, HR and legal knowledge and services.

Take a look at www.norfolkchamber.co.uk

Unlock growth with our new community websiteThe norfolk Chamber of Commerce has launched a brand new community website to give norfolk businesses an extra tool to help them unlock growth in their organisations.

11PUT YOUR BUSINESS ON THE ROAD TO SUCCESS

12 PUT YOUR BUSINESS ON THE ROAD TO SUCCESS

More and more businesses join the norfolk Chamber to make new contacts, increase their profile in the business community and just get their business known in the vast network by making use of the free services and profile enhancing facilities that we offer.

Chris Perry, Membership Manager at the Norfolk Chamber, said: “It’s simple, if people don’t know you exist then you won’t get customers. If you don’t need customers in norfolk then you may need employees or new suppliers. Your local profile is important because what you do locally will add more value to your brand.

“Why should you use our media? Because the norfolk Chamber communicates at the most senior level from the biggest global brands to the new innovative start-up enterprises. Your news and information reaches decision makers and influencers.”

All members get complimentary access to make full use of our media to shout about who they are what they are doing and even offer special deals for other members to make use of. There are several ways of using the Chamber to increase your profile. Here are the main aspects of each area.

Upload your news to our websiteBy uploading your news to our website 24/7 you can reach over 10,000 norfolk businesses and beyond. Have you merged or moved to new premises? Have you supported a charity recently? Have you taken on some young apprentices? Keep your news interesting and informative and it will be sent out to thousands via all our social media connections.

Submit your news to us for our Norfolk Voice magazineYou can even get free editorial space in the highly regarded norfolk Voice magazine, which lands on several thousand desks of senior people in businesses all over norfolk.

Upload your knowledge to the websiteKnowledge is power and in sharing something that helps others it’s a great way to get noticed and be seen as the professional. Have you got top sales/marketing tips? Have you got advice for start-up businesses? Able to give expert legal advice or even a ‘how to’ guide on use of social media? Your knowledge

will feature on our site and be sent out to thousands of people in our social media channels.

Free targeted advertisingBrand new to the Chamber website is a service which enables you to upload a special offer that other members can take advantage of. Have you got a b2b offer or even an offer that our members’ employees can take advantage of? As long as it’s exclusive to the members and not widely available, then it will be advertised on the site and sent out in our news and social media channels.

Come and meet people face to facePeople buy people and that is still true even in today’s modern age. Our high profile events are aimed at enabling you to meet other business leaders and influential members in the business community. Share a breakfast or even a cocktail and engage in conversation with the most senior network of business professionals in the region.

Make sure you use every available tool to get your brand recognised. Reach out into the business community and be loud and proud about being a growing norfolk business.

norfolk Chamber - Power of ProfileThe marketplace is challenging and getting yourself ahead of your competition can sometimes boil down to your brand awareness and what your brand represents in the community. Your business profile is a highly valuable commodity and increasing your profile in the right way is vital for developing business and increasing your influence.

13PUT YOUR BUSINESS ON THE ROAD TO SUCCESS

So you’ve been on the courses, you know exactly what to say, how long to talk to each person and the pitfalls to avoid. You put on your badge, take a deep breath and step into the room and OMG it’s full of people. Coffee or drink first – an opportunity to stay on the outside edge of the room. Eyes on the floor or the wall – not quite ready to launch into the fray yet … gather yourself.

And someone walks over, shakes your hand, smiles, and starts talking to you. Just like that. Like it’s the most natural thing in the world. And despite the fact that this person has clearly never been on any of the courses (they break at least 3 of the taboos in the first 30 seconds), you know you have been networked. You will remember them if you need a new website, or solicitor, or whatever. And more importantly you feel that they will remember you.

So how do they do that? And more importantly how can you?

The good thing about trainingTraining provides you with the skills and techniques to start your networking life. You will build on these skills and adapt them to your own style. It also provides you with a controlled environment to practice those techniques during the course of the training session.

What training can’t doTraining can’t provide you with the confidence you need in a room full of strangers. despite what you’ve learned, it’s still easy to end up talking to someone you already know. Or looking at the wall. There are just not enough networking events to provide you with the exposure to develop your swagger.

So what to do?The key is to find something outside work thats fun, takes you out of your comfort zone, and provides you with self confidence in a group of strangers.

Knowledge is powerHaving access to the right information is a vital factor in business success, that’s why we have asked influential local businesses to share their expertise on our website in the Knowledge section. Here are two examples of recent Knowledge articles.

Face to face networking – a different approach?By Jeffrey Pellin – Jeffrey Pellin Consultancy Ltd

The power of brandingBy Bobby Burrage – The Click

The very nature of business demands we are all familiar with brands, but what are they? What are brands actually capable of? And in what ways can an effective brand benefit a business?

What is a brand?A brand is much more than just a logo. Aside from a logo or trademark, a brand is a tone of voice, a method of work, a visual identity and an ethos. It stands for the tangible aspects of the company, the product they create or the service they provide and the less tangible aspects – the ethos, aspirations and heritage of the company. A strong brand unifies every aspect of a company into a single cohesive, recognisable and, above all, memorable entity. Visually, a brand covers more conventional applications, found across a range of printed products, signage, advertising, packaging, digital applications and the product itself. But branding also applies to how an employee answers the phone, the way in which the company is managed, and where its offices are located.

What can a brand do for you?There truly are no limits to a successful brand. Regardless of the size of a company, from sole trader to corporate multinational, an effective brand can be a useful tool in generating and, crucially, sustaining business. A brand offers more than the product or service on sale; a brand offers existing and potential customers meaning, a helping hand in making the decision between one company and another offering a similar service. Having a cohesive brand identity allows you to increase company recognition, more closely associate yourself with the service or product you provide, and more readily be chosen by potential clients.

In the short term, a brand can help you stand out in a crowded market place, offering an introduction to customers. In the long term, a brand can unify the focus of your company, provide stability, encourage loyalty and act as a basis for future growth.

14 PUT YOUR BUSINESS ON THE ROAD TO SUCCESS

DIARY DATES AUTUMn 2012

OCTOBER

B2B Autumn 2012

WHEN? Thursday 18 October, 10.00am – 5.00pm

WHERE? norwich City Football Club

WHAT’S IT ABOUT? Get your business on the road to success at the norfolk Chamber’s gold standard B2B Exhibition this autumn. With over 70 exhibitors on two floors of norwich City Football Club, workshops and awards – do not miss this opportunity to promote your business, product or service to the business community. Sponsorship and stand spaces available.

Chill Time! – Vodka Revolution, Norwich

WHEN? Tuesday 30, October, 5.30pm – 8pm

WHERE? Vodka Revolution, norwich

WHAT’S IT ABOUT? Take time out after work to meet up with other interesting business professionals for a glass of something cool in a relaxing atmosphere. Come and be a part of the coolest evening in town.

NOVEMBER

Great Yarmouth Business Breakfast: How healthy is your business?

WHEN? Wednesday 7 november, 7.45am – 9.30am

WHERE? Great Yarmouth Racecourse

WHAT’S IT ABOUT? Taking place on national Stress Awareness day the Chamber is working with BiTC to bring you a fantastic business networking opportunity whilst learning how you can ensure you have a healthy and motivated workforce.

Pitching for Business

WHEN? Wednesday 14 november, 8.30am – 2.00pm

WHERE? Novus Enterprise Centre, Great Yarmouth

WHAT’S IT ABOUT? Taking place during Global Entrepreneurship Week, the Norfolk Chamber and enterpriseGY are pleased to launch a half-day, free to attend event that combines a series of informative workshops, networking opportunities with key norfolk buyers and a business support exhibition.

HR Forum

WHEN? Wednesday 14 november, 2.00pm – 5.00pm

WHERE? dunston Hall, norwich

WHAT’S IT ABOUT? Join the Chamber for an afternoon of accessing specialist knowledge essential for any HR professional. Sponsored by Howes Percival LLP.

Unlocking Success Business Conference

WHEN? Friday 23 november, 8.00am – 2.00pm

WHERE? OPEn, norwich

WHAT’S IT ABOUT? Following the outstanding success of the norfolk Chamber’s Unlocking Growth Business Conference in december last year don’t miss the opportunity to hear from inspirational speakers, including a Shadow Cabinet Minister, local MP, Entrepreneurs and Business leaders, and find out how to unlock success for your business. Exhibition and sponsorship opportunities available. Sponsors include norse, Transforming Education in norfolk and PwC.

For more information on all the events, or to book, go to www.norfolkchamber.co.uk

SAVE THE DATE 2013

MPs event

WHEN? 8 February

WHERE? dunston Hall

Opportunities 2013

WHEN? 14 March

WHERE? norwich City Football Club

Sustainability

WHEN? 9 May

WHERE? John Innes Centre

‘Unlocking’ Business Conference

WHEN? 29 November

WHERE? OPEn, norwich

DECEMBER

High Five Lunch

WHEN? Tuesday 11 december, 12.00pm – 2.00pm

WHERE? Congham Hall, King’s Lynn

WHAT’S IT ABOUT? Join the norfolk Chamber members for a fun networking event taking place in West norfolk over a festive buffet lunch. Sponsored by LloydsTSB.

Norwich Business Breakfast

WHEN? Thursday 13 december, 7.45am – 9.30am

WHERE? Sprowston Manor, norwich

WHAT’S IT ABOUT? Your opportunity to make some fantastic business connections and network over a delicious breakfast. Sponsorship opportunities available.

23 November, 2012OPEN, Bank Plain, Norwich

8am – 2pm

Following the outstanding success of the ‘Unlocking Growth’ Business Conference

in December 2011, we are delighted to bring you the 2012 ‘Unlocking Success’

Business Conference. This event is a must attend for anyone who is interested

host of inspirational and recognized national and local keynote speakers from

industry and government.

‘Unlocking Success’ is an event to motivate and inspire anyone working in the

private, public and voluntary sectors. Exhibition and sponsorship opportunities

are available.

www.norfolkchamber.co.uk#UnlockingSuccess

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OW!

14 MARCH 2013, 10.00 - 17.00 NORWICH CITY FOOTBALL CLUB TOP OF THE TERRACE & NORFOLK LOUNGE

MEET THE BUYER INCORPORATING

B2B BUSINESS EXHIBITION

SAVE THE DATE…

Norfolk Chamber Opportunities 2013 Supplement Cover_Layout 1 28/09/2012 14:31 Page 1