nordstrom company presentation
TRANSCRIPT
![Page 1: Nordstrom company presentation](https://reader031.vdocuments.us/reader031/viewer/2022031912/55a8927d1a28ab21608b466b/html5/thumbnails/1.jpg)
NORDSTROM “Here to provide outstanding service every day, one customer at a time.”
Carrington KelsoJasmine Pegues
Madison McKenzie
Georgia Southern University
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● Founded in Seattle, Washington in 1901 ● Originally created as a shoe store, it has since expanded to:
-Clothing -Accessories-Jewelry -Shoes-Cosmetics -Kids
● Currently: -284 Stores in 37 States
-Roughly 60,000 Employees -71.1% Women
Company Background
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● Founder of Nordstrom, INC. ● Established values system
○ Exceptional Service○ Quality ○ Freedom ○ Family
John Nordstrom
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● Represents 4th generation Nordstrom family member to run Seattle based store chain
● Runs company with the foundational values ● Expanded technology use for inventory statistics● President since August 2000
Blake Nordstrom
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● Listed on Fortune Top 100 Jobs for almost a decade ● Ranged from #25 to #89 ● Remained on list for values such as:
-Exceptional customer service -Employee benefits
Reputation Management
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● Focused on uniting Management and Employees● Management runs on “inverted pyramid” style● Overall friendly workplace according to employees*● Financial compensation opportunities
○ Hourly○ Salary○ Cash Call ○ Benefit Packages
Workplace Environment
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● Opportunity to promote from within the company ● Awards and Development Programs for the employees
○ All Star Award○ John W. Nordstrom Award○ New Manager Development
● Guides and Rulebooks differ by store● Managers run individual organization
Career Path Encouragement
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● Focuses on Freedom and Family ● Encourages employees to use intuition and good judgment ● Employees are treated as family ● Relatable environment to consumers● Comes from word of mouth and personal interaction ● To improve emotional appeal:
-Use more advertising with slogans.
Emotional Appeal
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● “Corporate Social Responsibility” Team ● Reduced Landfill Waste by 86%● Cut down on emissions ● Supports Nonprofits such as:
-Young Survival Coalition (YSC) -The Empowerment Project● Suggestion: Pride Events to raise LGBT awareness
Social Responsibility
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● Uses a campaign-style post focus ● Gives customers two-way communication opportunity● Gives company a way to feed positivity and fix the negativity
*Company also uses: Youtube, Tumblr, Google+, and Vine
Social Media