nordoff robbins annual review 2014

3Case study

ANNUAL REVIEW 2014

MUSIC-MAKING

COMMUNICATIONWELLBEING

ENGAGEMENT

ENABLING

TRANSFORMINGIMPACT

CONFIDENCEQUALITY OF LIFE

2 Nordoff Robbins Annual Review 2014

2014 IN NUMBERS

87%

£3.9m

11

of people said music therapy helped them interact more and improved their social skills

total fundraising income (and we couldn’t have done it without you!)

new music therapists hired to deliver services in the North, the South East and London

50,000people supported including our clients, their families and carers

90partnership organisations we delivered music therapy in

7,352

6,556

13 students

41,211

followers on Twitter

likes on Facebook

graduated from our Masters of Music Therapy

degree

No. of views of Nordoff Robbins films on YouTube

47companies supported us by donating, running, cycling, swimming, baking

I M P ACT

5Case study

“LOOKING AHEAD WITH CONFIDENCE”

I am very proud that this year we have supported in excess of 50,000 people which includes our clients, families and carers. We have delivered 20,425 music therapy sessions attended by 37,042 vulnerable and isolated people and expanded our wider specialist music service provision to larger groups. A great example of this is our new Upbeats programme created to fulfil a significant demand for music therapy for children with autism, helping parents to interact with their children through music. Our London Centre comes alive on Saturday mornings and meets a real need for the community, as we look forward in 2015 we hope to be able to expand this new service provision.

Thirteen students graduated from our Masters of Music Therapy Training course and another 12 students began their training with us, helping us secure the future of the profession and more crucially the essence and quality of Nordoff Robbins music therapy delivery.

The team here have continued to be focused and it is encouraging to see that our total income increased in 2014 by 16% and this gives us confidence to plan ahead with conviction. At the same time, I am delighted that we have had three books published, guest edited high profile academic journals and disseminated our own research findings on how to better help and support people with dementia and improve their quality of life. We are now looking ahead with confidence.

May I take this opportunity to thank everyone involved in Nordoff Robbins for their hard work, dedication and commitment to the cause of transforming lives with music therapy. Without our brilliant team of trustees, staff and volunteers, we could not continue to transform the lives of many thousands of vulnerable and isolated people.

David Munns, OBE Chairman

Nordoff Robbins has continued to develop and grow its music therapy services despite operating within a challenging economic climate.

3Introduction

I M P ACT

Nordoff Robbins Annual Review 20144

Nordoff Robbins client Steven in a music therapy session © Paul Meyler

Transform ing

5About Nordoff Robbins

Nordoff Robbins’ vision is of a world where music therapy’s transforming power is available to all those who need it.

As the largest single music therapy organisation in the UK, our goal is to bring music’s transforming power to as many children and adults as possible, through the delivery of music therapy services, the training of skilled practitioners and research to demonstrate and enrich our work.

Our music services are delivered to people of all ages who live in many different and challenging circumstances. Our clients have a range of conditions such as autism, dementia, mental health problems, learning difficulties, social, emotional and behavioural difficulties, neurological disabilities and in some cases, our clients receive music therapy as part of their palliative care. We work to improve the lives of the people who receive our services together with their families and communities, thus ensuring that there is a broad reach from our work.

Music therapy is a specialist use of music to help people in many different ways – for some it has physical benefits, for others emotional or social ones and helps many to communicate where they have struggled to do so previously.

The results of music therapy can have a profound impact on individuals and their families and all those around them. As one user said recently, “I simply couldn’t live without this music every week”.

Our team of music therapists work in our own music therapy centres in North London and Croydon through direct referrals. We also work with partners in schools, nurseries, community centres, hospitals, women’s centres and care homes. Partnership is at the heart of our delivery model.

“I SIMPLY COULDN’T LIVE WITHOUT THIS MUSIC THERAPY EVERY WEEK”

Transform ing


Six year old twins Alfie and Louie attend Upbeats with their parents Noreen and Darrell.

Upbeats was created to fulfil a significant demand for music therapy for children with autism, helping parents to interact with their children through music. On Saturday mornings our London Centre comes alive.

Both Alfie and Louie are autistic. Neither of them speak, not understanding that they need to use language. The family receive little support and were feeling quite isolated until they heard about Nordoff Robbins.

Soon after starting weekly music therapy sessions, Noreen saw a dramatic change in the boys. Alfie became less stressed, less frustrated and generally began to find life less overwhelming. Slowly he started to use words and now loves listening to the radio, and even moves his shoulders up and down like he’s dancing when he hears Olly Murs.

Louie has become a lot braver. Entering a room or building could take him 40 minutes. Now, just by singing, or humming a familiar tune, like he’s been taught by his music therapists, Nicky and Jess, he relaxes and is better equipped to deal with the task ahead. He will stop still if he recognises a piece of music and he is capable of giving responses, whether it is to turn it up, turn it off, or rewind it again and again. This is great decision making for a little boy who until recently could never make any choices.

There is a short film about how music therapy has helped Alfie and Louie, available on our YouTube channel youtube.com/NordoffRobbinsUK

“MUSIC THERAPY HAS OPENED A DOOR AND WE OWE IT ALL TO NORDOFF ROBBINS”

Mus ic mak ing

7

“MUSIC THERAPY HAS OPENED A DOOR AND WE OWE IT ALL TO NORDOFF ROBBINS”

Mus ic mak ing

Alfie and Louie in a music therapy session © Paul Meyler


Quality of l ife

Nordoff Robbins music therapist Richard Sanderson delivering music therapy with a resident in Cheshire © Paul Meyler

9

“MUSIC THERAPY HAD A HUGE IMPACT ON HER QUALITY OF LIFE”

Winifred had Alzheimer’s and towards the end of her life it developed into advanced stages.

She attended Nordoff Robbins music therapy group sessions consistently for two and a half years in her care home and, as her dementia advanced, she had individual sessions.

At first, Winifred could still use words but they were difficult to understand and she often walked round searching for her mother. Winifred enjoyed the social experience of music therapy and she would recall many familiar songs and melodies from her past. She derived great satisfaction from the sessions and a sense of fun and achievement when playing instruments such as the snare drum and cymbal. She had never played the drums before, but playing and singing helped her to connect and interact with others in a meaningful way again.

Winifred celebrated her 100th birthday with her whole family around her, including great grandchildren. Music was an important part of this celebration and was provided by residents, care-staff and music therapists singing her favourite songs. She was able to join in with the singing and tapped her feet and hands showing great pleasure. Music therapy had a huge impact on her quality of life.

Quality of l ife

Nordoff Robbins music therapist Richard Sanderson delivering music therapy with a resident in Cheshire © Paul Meyler

“When she first started music therapy, Winifred was often agitated. Music therapy enabled Winifred to interact with others more, including care staff and when she heard music, she was moved to dance.”


Three year old Ray Mahoney has four limb cerebral palsy, visual impairment, severe developmental delay and suffers regularly from seizures.

He comes for weekly music therapy sessions with other children from his nursery class at the Richard Cloudesley School.

The School, who have been bringing children to Nordoff Robbins for over 20 years, is a special school for 2-19 year olds with physical disabilities and associated special educational needs. Our therapists see children of all ages in the school and music therapy supports and motivates their physical, cognitive and social development.

Having attended music therapy for a year now, Ray is highly motivated by and responsive to music and singing. Now, he recognises where he is when coming into the music therapy room. Music therapy encourages Ray to join in with his classmates and it is even helping him learn new ways to express himself outside of the sessions. He joins in with the singing and moves his arms to play the hanging chimes. He also takes great joy in listening to his friends playing and singing along.

“SOME CHILDREN HAVE USED THEIR VOICE FOR THE FIRST TIME HERE”

Com municaTION

“Ray loves the music therapy sessions and gets very excited when I sing “Ray’s going to music” in the style of the hello song they do there.”

11

Com municaTION

Ray participates in a music therapy session © Paul Meyler


Confidence

Callum in a Music Works session with Nordoff Robbins’ Laura Borrows © Paul Meyler

13

Twenty one year old Callum has speech and learning difficulties.

He comes once a week to Music Works, an interactive group for adults who play music and sing together in a creative and supportive environment. People in the group have a range of challenges including autism, learning difficulties, brain injury and dementia.

When Callum first came to Nordoff Robbins, he lacked confidence and found it difficult to express himself and join in with the group. Now he gets actively involved as he has learnt beats and melodies and loves to sing. The sessions have also doubled as speech therapy for Callum who now communicates more easily with everyone in the group, as well as back at home. The positive effects have also been felt in his college course where he is studying English and Photography. His speech has become clearer and more pronounced and he has fine-tuned his ability to focus.

Music Works has helped Callum develop his social skills and he has made some new friends. Each week, he asks to sing a solo and he often leads the group activities because he has the confidence to express himself.

“We travel each week from Essex to these sessions because there is nothing like it locally. Callum loves to sing and play instruments and he enjoys making music with the group. His confidence has grown so much.”

Confidence

“MUSIC THERAPY HAS IMPROVED HIS SPEECH, HIS CONFIDENCE AND HE IS GROWING AS A PERSON”

16

As a charity which receives no government funding, we rely on and are very proud of our supporters and fundraisers who through their generosity and commitment enable us to deliver our life transforming work. We had a very successful year of fundraising in 2014 and raised £3.9m. This was a 23% increase on the previous year.

The income we raise is generated through a number of different income streams and the development and growth of each area is one of our key objectives. Take a look below at the different ways our supporters have helped raise vital funds to provide music therapy to those who really need our support.

FUNDRAISING REVIEW

EVENT FUNDRAISING

We organised 13 events – more than ever before - raising over £2.5 million. Our flagship event, the O2 Silver Clef Awards was a huge success with over £600,000 raised. Plus there were two new events: a Cricket Day at the Oval and a gig with Gary Barlow at the Royal Albert Hall in April.

“I feel really honoured to have been asked to perform for Nordoff Robbins. It is a charity that makes such a difference to people’s lives, using music to give a voice to those who don’t always have one.”

Gary Barlow

SUPPORT FROM COMPANIES

This is a growing area for Nordoff Robbins and in 2014 over £150,000 was raised through a number of corporate partnerships across the UK.

“We are very proud to introduce Nordoff Robbins as our charity partner of the year. Nordoff Robbins demonstrates how music can transform lives for the better, helping people with mental health problems, dementia or learning difficulties, so they really embody the theme of the Care UK Wellbeing Foundation – using creative therapies to enhance people’s wellbeing.”

Mike Parish, Chief Executive of Care UK

REGULAR GIVING

Our regular givers donated over £11,000 last year, helping to ensure we have a growing, stable and reliable stream of income.


E NGA G EM EN T

15Fundraising review

Helping to transform livesWe really need your support to continue our life-transforming work. Please get in touch with your fundraising ideas. Our dedicated team are here to support you every step of the way.

020 7428 9908 [email protected]

nordoff-robbins.org.uk

@NordoffRobbins1

NordoffRobbins.MusicTransformingLives

OUR INSPIRATIONAL FUNDRAISERS

2014 was a great year for fundraisers up and down the country. In September a team of nearly 100 runners joined forces to take part in a music industry challenge and raised over £26,000 by completing the 10K Run to the Beat event.

“Music reaches out to everyone in a unique way, a soundtrack to our lives. It can heal and support us through whatever challenges we face. Nordoff Robbins is there to support those facing real challenges; to provide help for persons vulnerable is a noble thing. To be able to contribute to that is an accomplishment I’ll feel forever proud of.”

Ben Gulvin, Nordoff Robbins fundraiser

TRUSTS AND FOUNDATIONS

In 2014 we received over £376,000 from a number of trusts and grant-making foundations including The Brit Trust who continue to support our work through a very generous annual donation.

LEGACIES

£30,000 was raised from people who were passionate about music and wanted to support our work by leaving a legacy to us in their Will.

E NGA G EM EN T


E n a b l i n g

INCOME ANDEXPENDITURE

INCOME£4,753,075

EXPENDITURE £4,580,061

Fundraising events £2,535,125

Voluntary income £1,411,571

Charitable activities £575,070

Investment income £219,437

Other income £11,872

Charitable activities £2,953,797

Fundraising events £980,005

Generating voluntary income £534,413

Governance £77,440

Investment costs £34,406

Information summarised from 2014 annual report and accounts.A full version is available at www.nordoff-robbins.org.uk

17Thank you

THANKYOU!

A huge thank you to our volunteers, our committee members, our corporate supporters, those who attended and supported events, those who donated prizes and those who bought them. Thank you to our very generous sponsors, to every individual who raised money for us and those who supported them.

Thank you for your time, your commitment and your passion. Without your support we could not deliver our vital services which make a huge difference to the lives of those we work with.

E n a b l i n g


Nordoff Robbins is now looking ahead with confidence.

In July 2015, we will celebrate the 40th anniversary of the O2 Silver Clef Awards, which leads us in to a year of celebrations to mark the 40th birthday of Nordoff Robbins and 40 years of delivering our life transforming music therapy work.

Julie Whelan was appointed as CEO in December 2014 and started work in January 2015. She replaced Dr Marcus Stephan who resigned in August to pursue other opportunities. Strategic planning will be developed further under Julie’s leadership.

Our partners tell us the impact of our work goes well beyond just benefiting the individual client. We are already starting to measure that and will put a more robust system in place to do that in 2015. We are looking to ensure that our work is not only of the highest quality but also offers best value and we will be looking at our research priorities in 2015.

We want to increase the number of people benefiting from our work. Currently we are only reaching a fraction of those who could be helped by music therapy. It is our intention to significantly expand the reach of our work both in terms of numbers and geographical spread.

At our headquarters in London, the organisation is based in two buildings. We have a prime opportunity to bring people and resources together under one roof.

We have identified a skills deficit among our trustees and in 2015 we will be looking for new members to join our Board.

“Nordoff Robbins is already making a difference to the lives of so many isolated and vulnerable people. Moving forward, we need to ensure our work is accessible to so many more people. This will be our driver during 2015.”Julie Whelan, Nordoff Robbins CEO

GOING FORWARD

WE LLB E ING


Nordoff Robbins2 Lissenden GardensLondon NW5 1PQ 020 7267 [email protected]

Registered Charity no. 280960 Company Registration no. 1514616

nordoff robbins annual review 2014

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