NORDIC MCP 2015Mobile Commerce & PaymentYOUR ESSENTIAL EXECUTIVE TOOLKIT January 21st - 22nd Stockholm Sweden

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TECHNOLOGY DEFINING

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Presents

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SpeakersAnnika Englund, co-founder and Chief Marketing Officer, WifogAnnika Englund is currently the co-founder and Chief Marketing Officer at Wifog, Sweden’s first fully ad-funded MVNO founded 2013. She has a long experience in integrated multi-channel communication, PR, investor relations and market communication from several leading roles in sectors such as technology start-ups, international telecom, retail and internet. With a background at Dagens Nyheter, Icon Medialab and Neonode her speciality is understanding and cultivating new business models turning them into profitable and under-standable concepts for broad audiences.

Sergej Kotliar, Digital Strategist, BAS ITGSergej is a M.Sc from KTH, and a serial entrepreneur mainly in a mobile space. He’s founded a number of startups, most notably the market leading coupon app Rabble, and before that worked with business development for Bonnier. Recently, he’s helped establish BAS ITG’s leading position regarding strategy services in the digital currency space, with an unmatched knowledge of both the technical aspects of cryptocurrency, bitcoin industry know-how as well as business strategy in e-commerce industry.

Claudio Simatovic, CEO, Retain24Claudio currently holds a position as CEO at Retain24, the leading Nordic Gift Card provider that he co-founded in 2005. Retain24 offers a full service concept for electronic gift cards. In 2010 Claudio also co-founded PRESEND.COM, the leading Nordic-Baltic prepaid program manager. Claudio has an entrepreneurial background that, amongst other things, includes co-founding of ShopTalk In Store Advertising, a company that was first to launch cart advertising as a media channel on the Nordic market. The company was acquired by Clear Channel, a global media company with a broad range of media programs in 67 countries.

Björn Segendorf, Adviser, Ph.D, Sveriges riksbank, Division for Financial Infrastructure, Financial Stability DepartmentBjörn Segendorf is adviser and researcher at the Financial Stability Department at Sveriges Riksbank. Main areas of expertise are retail payments, financial infrastructure and related policy areas. He represents the Riksbank at the Payment and Settlement System Committee in the ESCB and he has also been a member of the BIS/CPMI (formerly CPSS) working groups on retail payments. The two latest CPMI reports in retail payments are on innovation in retail payments and the increasing role of non-banks in retail payments. The research has focused on the cost of payments and the use of payment instruments. Björn has a Ph.D in economics for the Stockholm School of Economics (1998).

Tomas Ekroth, CFO, Espresso HouseTomas is truly driven, highly focused and result oriented with a consistent track record of delivering results. Key competences include very strong analyt-ics/problem solving, proven senior management skills as part of multiple management teams and leadership skills as head of large departments. General management experience includes developing corporate strategies and very large and complex change programs in several situations as consultant, as head of program office but also as part of a business unit management team responsible for implementation. Functional CFO-experi-ences includes full spectra, e.g. business control, financial con-trol, accounting, policy making, external and internal auditing, investor relations, board interface, equity and debt re-financing.

Neal Michie, Technical Business Development Director, Helixion Neal joined the business in 2010 and quickly established himself as a key member of the team. Possessing strong technical ability built over 10 years in mobile development, he recently moved into the Business Development role allowing customers to benefit from talking to someone who has real in-depth technical knowledge and understanding of not only our products and services, but the marketplace in general.

Neil Smith, Head of Business Development UK and Europe, ProxamaNeil Smith, Head of Business Development – UK & Europe. Neil heads up Business Development for the UK and Europe at Proxama. This includes the positioning of Proxama’s technology and products in Proximity Commerce, Payments, HCE/NFC, debit, credit and prepaid and mobile platforms. Additional areas of expertise and product knowledge would be in the VAS (Value Added Services). Neil has worked in a number of organisations where technology meets financial services and retail for over 20 years and has held a variety of Specialist, technical, commercial, consulting and leadership roles inclusive of Fraud, Risk and Compliance. Neil was also an Associate Member of a key business consul-tancy firm ‘The Business Performance Consultancy Group’ and has held senior positions in VISA and ‘The International Investor’ amongst others.

Michel-Ange Camhi, Senior Business Developer, Worldline, FranceMichel-Ange Camhi is a long time (2004) expert of NFC, now a Senior Business Developer at Worldline, in charge of mobile payment and wallets, after 8 years of experience in R&D management around Mobility, NFC, Internet of Things and Artificial Intelligence, and previous experience as a systems engineer. Michel-Ange holds an engineering degree from Ecole Centrale de Lille in automatic control and computer science.

Moe Levin, Director of Business Development Europe, BitpayMoe Levin, Director of European Business Development at BitPay, is a tech-adventurer and futurist interested in the growth and future of what is probably the greatest innovation since the internet. Prior to joining Bitpay, Moe organized the most successful North American and European Bitcoin con-ventions in Miami and Amsterdam, after a long history in the publishing and marketing industries.

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Bogdan Sacuiu, Chief Sales Officer, SeamlessBogdan brings 20 years of experience from a diverse range of leading technology companies and is responsible for global expansion, new customer engagements and existing accounts management for all Seamless’ products and service offerings. Bogdan’s experience extends to international business development, sales, marketing and project management and has been actively involved over the last decade in the field of mobile communications. Before joining Seamless as the Chief Sales Officer, he was VP Sales at Telepo, a Swedish start-up with offerings for Voice-over-IP, driving the international expansion of the company. His previous roles included General Manager for Symsoft regional Middle East and Africa office, being based in Dubai for 5 years, where he established the regional business and was responsible for all areas of field operations including sales, account management, pre-sales and professional services. Bogdan spent in his early carrier 6 years with Ericsson, in different senior roles, including project management, strategic marketing and leading the global business intelligence activities for the mobile division. Bogdan holds a Master of Science in Electronics and Telecommunication.

Bengt Nilervall, Head of Payment Systems, Svensk HandelBengt NilervallBengt joined Svensk Handel, the Swedish Trade Federation in 2009 where he is currently Head of Payment Systems. Bengt holds an MBA in Marketing and has a long career in sales and marketing. After graduation, he worked at several companies in the IT services area. Later he was involved in the sports and events industry for a number years. Since 2003 he has been working in the payments industry.

Daniel Döderlein, CEO, mCASHDaniel is a serial entrepreneur with background from several IT and Telecom startups. He funded one of Norways first domain and webhosting companies at the age of 17. With close to 20 years of entrepreneurial experience within the field of IT and specifically mobile, Daniel has a vast business network and relevant domain knowledge for building a global mobile payments company. After three years of studying both the proprietary norwegian and later the international payment networks, Daniel designed a brand new payment infra-structure and built a business around the technology. The result was mCASH, a unique payment technology that connects banks, merchants and end-users in a real time payment and information sharing network. The company is the first FSA approved payment entreprise to run 100% in the cloud. mCASH is on the CAB of Google and has won multiple international awards.

Tor Jacobsen, Managing Director, ValYouTor Jacobsen has a Master of Business Administration, and has worked has carrier within innovation, technology and within the consumer market. He has experience from Deloitte, the Nielsen company. Before joining Valyou, he was the CEO of VG Mobile were he build up VGs mobile product included their digital payment product VG+. Tor Jacobsen is now the managing director of Valyou. Valyou is owned by Telenor and DNB and will launch their mobile wallet in the Norwegian market within few months.

Speakers

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Kristian Luoma, Business Development Manager, OP-Pohjola GroupKristian Luoma works as a business development manager in OP-Pohjola Group, the biggest Finnish bank. Kristian has worked in startups and Nokia – in various product management and partnering roles, building products for millions of mobile and internet users. OP-Pohjola has invested heavily in mobile development to innovate new and useful financial services.

Johan Samuelsson, Managing Director, Digital InnJohan Samuelsson is an experienced leader in the hight tech and telecom space, most often acting in marketing and product management positions. Having worked both in Asia and US, including 10 years in Silicon valley, he returned back to Sweden in 2008, assuming the position as CEO for Citec Information AB. He is currently working for Digital Inn, Sweden’s largest Apple Premium Reseller, where he is responsible for all B2B business. Johan has an MSc from Stockholm School of Economics and an MBA from Harvard Business School.

Carl Molinero, Head of Digital Business Development / Board member, GetSwish ABResponsible for the Strategic Digital Business Development Agenda within Mobile Payments, Mobile Wallet, E- & M-com and new Digital Services and Business. Have had several leading positions within SEB. Working with Swish together with the owner banks - winner of the Mobile Payment of the year 2013 - Mobilgalan Sweden and winner of the Mobile Service of the year 2013 - Telekomgalan Sweden.

Paul Stoddart, Managing Director of Strategy and Business Development, Vocalink Paul joined the Board of VocaLink Ltd in June 2012 as Managing Director responsible for Strategy, Corporate Development, Marketing and the UK & International Product portfolios incl. BacsACS, Faster Payments, Mobile and Immediate Payment Services. Paul’s previous role was at Barclays where he was responsible for M&A and Asset Disposals for Barclaycard globally, covering Credit Card Issuing, Merchant Acquiring, Retail & Motor Finance, Loyalty & Reward. Prior to this Paul spent over 10 years at RBS where he held a number of senior roles in Group Corporate Development and Retail and latterly in Global Transactions Services where he ran Product and Marketing for WorldPay for 4 years and then led M&A and Corporate Development activities including developing major commercial relationships with Fortune 500 companies globally. Outside of VocaLink, Paul is a Non-Executive Director of Invitation Digital, the UK’s leading web and mobile vouchers and discount codes business, now majority owned by Vodafone Group.

Svante Tegnér, CEO, BubbleroomSvante är grundare och VD för Bubbleroom som köptes av Consortio Fashion Group 2008. Svante har lång erfarenhet av E handel, IT och media som grun-dare och VD av Lejon Media och great Games. Han har även arbetat flera år som marknadsansvarig i Vin & Sprit branschen.

Editorial Director Stephen Brogarth, stephen.brogarth@copperberg.com, Creative Director and Website Development Robert Dahlqvist, robert.dahlqvist@coordinatum.com, Marketing Director Malin Petterson, +46 8 000 92 91, malin.petterson@copperberg.com. Copperberg AB, St Eriksplan 11, 2tr, S-113 20 Stockholm, Sweden, Tel: +46 8 651 11 90, Fax:+46 8 441 07 93, Email: info@copperberg.com, www.copperberg.com

Copyright© Copperberg 2014. All rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. All views expressed in this journal are those of the respective contributors and are not necessarily the opinions of the publisher, neither do the publishers endorse any of the claims made in the articles or the advertisements. Printed in Sweden

AgendaThe Nordic MCP 2014 platform is a unique meeting place for MCP professionals to benchmark their strategy, listen to a practical case studies, discuss current challenges and explore new innovative tools and models. Explore this years agenda, with all of its speakers, sessions, interactive panel discussions, round tables and much more.

Content

NORDIC MCP 2015Mobile Commerce & PaymentYOUR ESSENTIAL EXECUTIVE TOOLKIT January 2015, Stockholm, Sweden

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PresentsStorytellingConferences are a great place to learn new things and hear some very inspiring stories. Subscribe to our monthly newsletter and learn all about our upcoming conferences. mail: info@copperberg.com

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Conference-at-a-glance

Day 1 - 21st Jan 2015

13.30 Conference Registration

14.15 Chairmans Opening Remarks

14.30 Retail Perspective- Hear from a leading Nordic retailer

15.00 Bank Perspective

15.45 Networking Break and 1-to-1 Meetings

16.15 The view from the MNO

17.00 Networking & 1-to-1 Meetings

19.00 Evening Dinner – Open for all participants

Day 2 - 22nd Jan 2015

08.00 M-Commerce Café

09.00 Tracks Starts

10.30 Networking Break and 1-to-1 Meetings

11.00 Tracks Continues

12.30 Networking lunch and 1-to-1 Meetings

13.30 Roundtables

14.30 Networking Break and 1-to-1 Meetings

15.00 Infrastructure

15.45 Secure elements

16.30 Panel Discussion

17.15 The Chairmens Closing Remarks

17.30 End Of Conference

Features

Editors NoteEurope is now at the forefront of the mobile payment world. As of August 2013 18% of transactions across Europe were completed via a mobile device. The mobile payment world is growing, its in-evitability as the future of payment is not under debate, how to be at the top of this new payment world is.Hear from banks, payment companies, retailers and technology providers discussing the up-coming trends in mobile.

I believe that Mobile is no longer just one of many mediums in which you can reach consumers as a point of marketing or sales, it is fast becoming the primary source. Improvements in security and the emergence of biometric authentication mean mobile pay-ments and banking is here now.

The opportunities to personalise, contextualise and locate consumers opens up incredible doors for retailers outside of marketing. The opportunity to generate brand loyalty has never been greater.Social Media is moving almost entirely to mobile. The reality is that there is now a need for specialised Mobile campaigns rather than broader campaigns that can be accessed via mobile devices.

Google claim that 84% of shoppers are online via a mobile device whilst in store, add the fact that a majority of online retailing is now done on a mobile device: secure, simple and functional mobile pay-ment is becoming a necessity. This conference hopes to address what the issues currently are, what is holding mobile payments and mobile commerce back and who will be at the forefront of this industry when the explosion of use takes place.

Stephen Brogarth, Project Director, Copperberg. +46 70 885 63 37 stephen.brogarth@copperberg.com

Nordic MCP 2014Attending a conference is an investment both in time and money. So once registered, you should make a commitment to get the maximum out of your investment. Copperberg conferences are designed to provide you both freedom and tools to customize the event – to your needs.

Round TablesSeveral round tables are set, each with a specific subtopic within Small Cell Integration and each guided by a moderator. The session starts with a captivating 10-minute teaser covering each topics, after which the moderators instigates enthralling discussions.

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600 + minutes of networking

STRUCTURED NetworkingRobert Kiyosaki said, “The richest people in the world look for and build networks, everyone else looks for work.” Part of the reason we go to conferences is to meet other people. This years conference contains more than 600 minutes of structured networking time.

Nordic MPC Café The best ideas come with a “good cup of coffee.” Our ice-breaker morning session consists of small Round Tables with speakers,business partners and attendees where the participants will discuss the main challenges and cutting edge topics of the conference in a relaxed atmosphere.

Peer to peer meetingsOur Peer to Peer meetings are tailor made for attendees and partners to privately meet at the conference and have business critical conversations, on a prearranged basis via our website.

Don’t wait with starting your next project. Start at the conference. Get at least three action points from every presentation that you can incorporate in your everyday work or next project, discuss these action points with the speakers or the other attendees during the networking breaks or the roundtables and recap before the conference is over. Address you’re unclear questions during the Panel of discussion. During the conference, exchange contacts and follow up with them after the conference. Put everything on paper and start working on it the day after the conference.

“Conferences should present new and exciting information which can not be presented differently and provide plenty of networking opportunities for attendees to share their experience and benchmark their strategy”

Make things happen

Conference News

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Agenda

We start with

Day 1 – 21st January 2015 13.30 Conference Registration

n 14.15 Chairmans Opening RemarksA session outlining the theme of the conference. The aims and objectives of the mobile payment and m-commerce eco system. Why there is a need for this conference and what are the objectives of the event.

n 14.30 Retail Perspective- Hear from a leading Nordic retailerWhat are the hopes, dreams and fears for the coming year? M-commerce is more than just mobile payments. How can a retailer utilise the full potential and are their consumers demanding it? What impact will the cost of new infrastructure have on the physical stores? Is the need, desire and economy there for change?

n 15.00 Bank Perspective A case study from a leading Nordic bank on its mobile payment facility. The facts and figures, the decision to go mobile and where they see the benefits. The issues they have faced so far and the positive figures coming from its first full year in service.

n 16.15 The view from the MNOWith 2013 - 2014 being the announcement of the mobile wallets throughout the Nordics using the conglomerate model, why did the Nordic MNO’s not want to go solo in the move towards mobile payments? What are the benefits of joining forces and what has been the consumer response.

n 17.00 Networking and 1-to-1 MeetingsThis two hour period is dedicated to networking, and is your opportunity to catch up with speakers, discuss your issues with your peers, or look for solutions with business partners.

n 19.00 Evening DinnerDiscuss and evaluate your experiences from the first day of conferencing during our Evening Networking Programme. During the evening, you will also enjoy an exclusive dinner together with your peers in the lovely city of Stockholm.

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15.45 Networking Break and 1-to-1 Meetings

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Agenda

Day 2 – 22nd January 2015n 08.00 M-Commerce Café – the best ideas come with a “good cup of coffee.” Don’t you think so? We do!The opening session consists of small round tables with speakers, business partners and attendees where the participants will revisit the key themes of Day 1 and develop further on the cutting edge topics discussed by giving their point of view, in a relaxed atmosphere.

n 09.00 Tracks Begin

Mobile Instore Payments - The use of mobile devices to pay for goods in a physical store. What technolgies are currently leading the way in this area.

n 9.00 MNOs and mobile wallets

What are their expectations and is the wallet model the way forward? Hear from the Nordics leading mobile operators.

n 9.30 Mobile Payment successes where is it present in commerce

Payments through to value added services.

n 10.00 NFC Mobile payments

How to succeed where NFC contactless cards did not.

The monitisation of Digital Content.

n 9.00 The state of the Nordic market

How many users are pur-chasing in app. What are the levels of subscriptions compared to other regions.

n 9.30 Increasing prices or higher levels of advertising

What is the future outlook for maximising profits in this space.

n 10.00 Co exisiting and working together

How to benefit from user patterns from various apps to improve advertising person-alisation.

M-commerce, hear what is happening in the latest retail channel. Are mobile devices just another point of sale option for retailers or is this a move to an entirely new form of consumer behaviour? What can the retail industry gain from m-commerce?

n 9.00 Why PoS for online purchases is moving to mobile

n 9.30 The role mobile plays in consumer behaviour. Research, price checking, payment?

n 10.00 Would mobile pay-ments really offer a superior consumer experience?

What data can be utilised through m-commerce? Per-sonalised shopping.

Mobile Financial Applica-tions. This track will look beyond mobile payments and concentrate on the other financial activities taking place via mobile devices. The emergance of P2P mobile transfer applications. Online banking moving to mobile and their specific apps. Text message loans, trading and stock applications.

n 9.00 Online banking, the move from PC to mobile

n 9.30 Mobile transfers, the future of mobile transactions, looking at apps such as Xoom and Swish changing the landscape of P2P banking.

Is B2B far off?

n 10.00 Various other mobile apps effecting the landscape of finances.

Stocks and trading on mobile, loans, social welfare.

Track 1 Track 2 Track 3 Track 4

Thought Leaders Thought Leaders

Agenda

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10.30 Networking Break and 1-to-1 Meetings

n 11.00 The state of the Nordic market

What is happening in the Nordics and where.

n 11.30 What will drive the mobile wallet market

Is standardisation required, could too many wallets cause too much confusion for the end user.

n 12.00 The end goal for a win win for all

Linking mobile payments to loyalty programs, person-alised commerce and social networking. The link between brands, retailers, payments and consumer.

n 11.00 The role of the MNO in subscriptions

Should monthly fees be covered in 24 month contracts.

n 11.30 The role of the handset manufacturer, pre loaded apps

n 12.00 Panel Discussion

n 11.00 Loyalty, couponing, marketing and payment

The advantages of a strong m-commerce facility

n 11.30 The need for mobile specific websites rather than mobile friendly websites

n 12.00 Bringing mobile to the physical store

n 11.00 Security and identi-fication

How safe is banking on mo-bile device

n 11.30 The introduction of biometric authentication and how this changes the land-scape of mobile banking

n 12.00 Mobile finances, the effect on customer loyalty

The afternoon will see the merger of the 4 tracks to bring together competing technologies, banks, MNOs and retailers. Covering all aspects of mobile payments and m-commerce join industry thought leaders at their tables and join the conversation.

12.30 Networking lunch and 1-to-1 Meetings

n 13.30 Roundtables

Mobile wallets and the general MNO model

M-commerce and big data, benefits for

merchants

Security and identification - are mobiles safe for payment

Payment terminals and infrastructure

Mobile marketing and advertising

QR codes, more than just a payment tool

14.30 Networking Break and 1-to-1 Meetings

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Agenda

n 15.00 Infrastructure - deployment of mobile payment terminals. Do mobile payments need a standardised technology? n 15.45 Secure elements - who should the cost fall on. MNO’s, end users, merchants

Keynote sessions - Following on from the roundtable discussions hear from the experts who define the mobile payment and m-commerce eco system in the Nordic Region

17.15 The Chairman´s Closing Remarks

17.30 End Of Conference

A panel looking at mobile payments. This panel will have representatives from each of the mornings tracks. The panel will be made up of banks, MNO’s, technology providers and retailers. Hear the different perspectives of the 4 corners of the industry. Is a unanimous outlook possible?

n 16.30 Panel Discussion

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The Venue for this years Mobile Commerce & Payments conference is Hotel Birger JarlNamed after the founder of Stockholm, Hotel Birger Jarl is a beautiful 4 star hotel located in central Stockholm. With excellent conference facilities, restaurants and bars, it is a natural choice for this years forum. It also has modern gym facilities, easy access to public transport and its own parking garage.

Venue - Hotel Birger Jarl

n Accomodation at Hotel Birger Jarl

We have a prefered rate at the hotel for our delegates and partners.

n Attire:

Business Casual attire is recommended for the conference and evening events.

n At the event:

The conference ticket includes all refreshments and any evening activities for all attendees. Other costs such as travel, accomodation, airport transfers and general expenses are the responsibility of the individual delegate.

n Event Co-ordination & Logisics:

All Copperberg conferences are run by Coordinatum Business Event Management

For all logistical questions regarding the conference please contact:

Malcolm Larri Email: malcolm.larri@coordinatum.comTel: +46 8 650 02 70

Emilia Rollan Email: emilia.rollan@coordinatum.com Tel: +46 8 650 02 70

Venue Address Hotel Birger JarlTulegatan 8, Stockholm, Sweden

Conference entranceBirger Jarlsgatan 61AGeneral Enquiries

Phone: +46 (0) 8 674 18 00 Website: www.birgerjarl.se E-mail: infracity@scandichotels.com

Copperberg

Lützengatan 2,115 20 Stockholm, Sweden

Phone: +46 8 650 02 70

Fax: +46 8 441 07 93

Email: info@copperberg.com

www.copperberg.com© 2014 Copperberg. All rights reserved. For more information, email info@copperberg.com or visit www.copperberg.com.

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