noofoodgroop market identification strategy
TRANSCRIPT
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Monday, October 28, 13
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Initially, we hoped to prove thatcomparison shopping for groceries
is a primary problem for consumers.
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We hoped that by allowing customers to tell us what they dislike about grocery shopping or
preparing to shop,the majority would have confirmed this naturally.
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We learned a lot more.
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With live interviews, people heading into or out of stores are generally in a rush.
We had a window of about1 minute for an interview.
This method may not have yieldedvalid results for us.
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We added afocus group style
questionnaire to our analysis.
This continues to deliver results.
Digitally delivered, it’s a far-reaching medium.
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Facebook feedback was more informativethan we thought!
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Try looking up a hashtag related to the problem you’re
trying to solve.
#ihategroceryshopping
proved both entertainingand informative!
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We learned that people don’t like grocery shoppingfor many reasons.
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Rather than “disproving” our hypothesis, we realized that our focus was too narrow. We were
limiting our target market.
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We can now amend our hypothesisand begin the process again.
This can be as fun as you make it.
It’s amazing how many peopleare willing to help!
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It’s true...
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Monday, October 28, 13