"nonprofits at the crossroads: embrace change, learn to compete"

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  • 8/2/2019 "Nonprofits at the Crossroads: Embrace Change, Learn to Compete"

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    O@OYW@DH[Z A[ [EN JW@ZZW@AKZ3NLGWAJNJEAOFN"BNAWO [@ J@LYN[N

    AW[ Z[NVAW[Ywnzhkno{/Jehnd Z{wa{nfx @ddhjnw

    J`yxwhfe{ 7917" Aw{ Z{nvaw{/ Abb whfe{z wnznwtnk/

  • 8/2/2019 "Nonprofits at the Crossroads: Embrace Change, Learn to Compete"

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    [en {hkn `d j`o{ho~`~z jeaofn gw`~fe{ `o gx {en hlyaj{ `d {en fb`gabbx jno{whj

    lawmn{ybajn hz {waozd`wlhof {en vax vn j`ok~j{ c~z{ ag`~{ ntnwx azynj{ `d `~w bhtnz {`kax

    , ven{enw h{ gn `o a oa{h`oab zjabn `w a wnfh`oab,b`jab d``{ywho{/ [en zehd{ {ea{ eaz gnno

    {amhof ybajn hz hlyaj{hof {en d~okalno{ab vax vn j`ok~j{ `~wznbtnz , ho `~w

    wnba{h`ozehyz" `~w j`llnwjn" `~w jhthj nofafnlno{" {en d`wla{h`o aok hlybnlno{a{h`o `d

    `~w y~gbhj y`bhjx" aok {en laoonw ho vehje vn kndhon aok nunwjhzn `~w gnbhnd zxz{nlz/

    Az g`{e a oa{h`oab aok fb`gab z`jhn{x" vn eatn gnj`ln l`wn ho{nwknynokno{ `o `on

    eaok aok l`wn j`lyn{h{htn vh{e naje `{enw `o ao`{enw/ Vehbn vn knynok ~y`o l~{~ab

    fahoz d`w `~w j`bbnj{htn onnkz" vn awn l`wn j`lyn{h{htn {eao ntnw d`w `~w `vo hokhthk~ab

    yhnjn `d {en aj{h`o" z{`yyhof a{ o`{ehof {` znhsn vea{ vn ynwjnhtn az `~w `vo no{h{bnlno{"

    o` la{{nw h{z j`z{ {` `{enwz aok {en j`ll`o ve`bn/

    [ehz yawak`u hz ththkbx hbb~z{wa{nk ho {en j~wwno{ knga{n `tnw {en w`bn `d dah{e ho `~w

    y~gbhj y`bhjx3 Vn ywnaje hojb~zh`o d`w ntnwx`on vh{eho a j`ojny{ `d `on yn`ybn ~oknw a

    F`k `w fwna{nw f``k" xn{ j`lyn{n vh{e naje `{enw d`w {en ywnnlhonojn `d `~w `vo

    dah{e je`hjnz az hd `on ywaj{hjn `w {wakh{h`o hz l`wn jwnkhgbn" l`wn ehz{`whjabbx kndnozhgbn"

    aok l`z{ ayw`y`z {` gn {en tabhk y`bhjx ayyw`aje d`w vea{ ahbz ~z abb/

    J`lyn{h{h`o hz o`v {en kwhthof d`wjn

    ^oknwbxhof {ehz d~okalno{ab zehd{ ho {en vax vn j`ok~j{ `~wznbtnz hz {en o`{h`o `d

    j`lyn{h{h`o/ J`lyn{h{h`o hz o`v nzzno{hab {` ajq~hwhof vea{ vn onnk `o g`{e a ynwz`oab

    aok j`ll~oab gazhz/ Vn j`lyn{n ho {en vax vn wnba{n {` naje `{enw , txhof d`w a{{no{h`o

    aok nofafnlno{" b`xab{x aok {w~z{" aok yexzhjab onnkz/ Vn j`lyn{n ho `~w jhthj

    nofafnlno{ , z{whthof d`w o~lgnwz `d z~yy`w{nwz" nlya{ex d`w `~w y`ho{ `d thnv" {en

    k`bbawz {` aktaojn `~w zynjhab ho{nwnz{" aok {en hodb~nojn {` vhnbk y`vnw/ Vn j`lyn{n ho

    {en v`wmybajn , ybaxhof y`bh{hjz {` z~h{ `~w ynwz`oab afnoka" aok wnkndhohof {en ehz{`whj

    o`wlz `d ynwz`oab wnba{h`ozehyz {` fn{ aenak/ Aok vn j`lyn{n d`w `~w ybajn ho a

    ywndnwwnk bhdnz{xbn , znnmhof `~{ {en gnz{ onhfeg`we``k" knlaokhof zje``bz yax a{{no{h`o

    {` `~w zynjhab mhkz" aok on{v`wmhof ho{` lnlgnwzehy a{ {en l`z{ ywnz{hfh`~z j`~o{wx

    jb~g/

    [en o`{h`o `d j`lyn{h{h`o ho aok `d h{znbd hz a onjnzzawx yeno`lno`o ho a v`wbk {ea{ hz

    gnj`lhof hojwnazhofbx hodb~nojnk gx d`wjnz gnx`ok `~w hllnkha{n j`o{w`b/ H{ hz yaw{ `d

    {en nq~a{h`o {ea{ e`bkz a fw`vhof ho{nwj`oonj{nk fb`gab j`ll~oh{x ho jenjm aok

    gabaojn= {en l`z{ aktaojnk oa{h`oz y~ze {en notnb`yn `d khzj`tnwx aok ayybhja{h`o {ea{

    {en l`wn ywhlh{htn j~b{~wnz ba{nw azzhlhba{n ho {enhw nt`b~{h`o {` a ehfenw z{aokawk/

    vvv/aw{z{nvaw{/j`l

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    O@OYW@DH[Z A[ [EN JW@ZZW@AKZAw{ Z{nvaw{7/

    J`lyn{h{h`o vaz `ojn ynwjnhtnk gx laox ho {en o`oyw`dh{ wnabl az ao nthb onjnzzh{x `d{en j`wy`wa{n v`wbk/ H{ hz o`v {en o`wl d w znwthof {en onnkx aok yw`{nj{hof {en ho{nwnz{z

    `d z`jhn{xz t~bonwagbn y`y~ba{h`oz/ O`oyw`dh{z o` b`ofnw jao gazm ho {enhw z{a{~z"

    ywhthbnfn" aok kndnwnojn/ [enwn hz bh{{bn bnd{ {` f` aw`~ok/ Z{`jm lawmn{ knjbhonz eatn

    khlhohzenk {enhw dhoaojhab j~zeh`o vehbn dnknwab zynokhof j~{z eatn hojwnaznk knlaok d`w

    {enhw znwthjnz/ K`oa{h`oz aok d~okhof awn eawknw {` j`ln gx alhkz{ a fw`vhof dnknwab

    kndhjh{" {hfe{ z{a{n g~kfn{z" aok wnj tnwhof j`wy`wa{n nawohofz/ [en ghf y`w{d`bh` b`zznz

    nuynwhnojnk gx laox d`~oka{h`oz eatn d`wjnk j~{gajmz {` `wfaohsa{h`oz ho {en o`oyw`dh{

    d``k jeaho {ea{ knynok `o {enl/ [en `ojn hlynwlnagbn z{`wn `d y~gbhj {w~z{ eaz

    w~y{~wnk dw`l lnkha khzjb`z~wnz `d nujnzzhtn aklhohz{wa{htn j`z{z" {w~z{nn dnnz" aok

    nunj~{htn j`lynoza{h`o yajmafnz" {` zax o`{ehof `d lhzayyw`ywha{nk k`oa{h`oz"

    ajj`~o{hof dwa~k" aok laoafnlno{ hoj`lyn{nojn/ O` jeawh{agbn `w yehbao{ew`yhjd`~oka{h`o" yw`dnzzh`oab w {wakn azz`jha{h`o" wnbhfh`~z hoz{h{~{h`o" akt`jajx wfaohsa{h`o"

    `w z`jhab znwthjn afnojx hz hll~on {` {en onv o`wl `d exynw j`lyn{h{h`o/

    Hz h{ aox v`oknw {ea{ {en tnwx no{h{hnz ve`zn ehz{`whj jeawfn hz {` yw`{nj{ z`jhn{xz l`z{

    t~bonwagbn , {e`zn ja~fe{ ho {en dabb`~{ `d `~w exynw,j`lyn{h{htn hokhthk~abhzl , v`~bk

    o`v gn {ewna{nonk gx {en zaln d wjnz0 O`oyw`dh{z az vn eatn mo`vo {enl" aok az {enx

    eatn ~oknwz{``k {enlznbtnz" awn kxhof/ E`vntnw" h{ hz o`{ j`lyn{h{h o {ea{ hz {en j~bywh{

    `d {enhw dahbnk algh{h`oz" g~{ {en o`oyw`dh{z ~ovhbbhofonzz {` yw`ynwbx aok aknq~a{nbx

    j`lyn{n/

    Wnz`bthof {en khbnlla `d e`v {` l`wn z~jjnzzd~bbx j`lyn{n hz {`` j`lybnu aok l~b{h,khlnozh`oab {` akkwnzz ho {en j`o{nu{ `d {ehz `tnwthnv" z` vn vhbb ywnzno{ a zoayze`{ `d

    z`ln mnx hzz~nz {ea{ z~ffnz{ {en aozvnw bhnz zhfohdhjao{bx" g~{ o`{ {`{abbx" ho {en

    ynwd`wlaojn %gneath`w( `d o`oyw`dh{ `wfaohsa{h`oz aok {e`zn jeawfnk vh{e bnakhof {enl/

    O`o,yw`dh{z az j`lyn{h{htn g~zhonzznz

    Knzyh{n {en hoenwno{ {noknojx `d laox o`oyw`dh{z {` wnhod`wjn a bnfajx lno{abh{x {ea{

    ntnwx{ehof {enx k` l~z{ gn a z{w~ffbn" az hd z~je gneath`w hz {en `obx wnbhagbn

    knl`oz{wa{h`o `d e`v onnkx {enhw ja~zn hz %vehje h{ hz o`{(" z`ln o`oyw`dh{z" d`w{~oa{n {`

    eatn d~{~whz{hj bnaknwzehy" awn tno{~whof ho{` {en gwatn onv v`wbk `d j`llnwjhab `w d`w,

    yw`dh{ nu{nozh`oz/

    vvv/aw{z{nvaw{/j`l

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    O@OYW@DH[Z A[ [EN JW@ZZW@AKZAw{ Z{nvaw{:/

    Z~je `ynwa{h`oz" `d{no d`wlnk az z~gzhkhawhnz `w vh{eho a y~gbhj,ywhta{n yaw{onwzehy"j`bbag`wa{h`o `w on{v`wm azz`jha{h`o" jwna{n onv atno~nz d`w z`b~{h`oz {ea{ {en yawno{

    `wfaohsa{h`o lax o`{ gn ho a y`zh{h`o {` hlybnlno{ zhof~bawbx `o h{z `vo/ [ehz nlnwfhof"

    hotno{htn `ynwa{h`o l`knb eaz" d`w nualybn" noagbnk `wfaohsa{h`oz {` g~hbk j`abh{h`oz `w

    ajq~hwn j`oznoz~z d`w lhzzh`o hlynwa{htnz {ea{ o`wlabbx v`~bk gn khddhj~b{ d`w aox

    o~lgnw `d wnaz`oz3 a {~wo ho {en y`bh{hjab j~wwno{" {en onnk {` v`wm aw`~ok gawwhnwz

    jwna{nk gx onv wnf~ba{`wx wnz{whj{h`oz" `w a{{nly{z a{ jb`zhof d~okhof fayz aok g~kfn{

    kndhjh{z vh{e z`~wjnz ywnth`~zbx {ayynk `~{ gx {en j`odbhj{hof afnokaz `w lawmn{ybajn

    k`lhoaojn d j`lyn{h{`wz/

    [enwn hz ao ag~okaojn `d thagbn z`b~{h`oz aok l`knbz `d gnz{ ywaj{hjnz ho {en

    j`llnwjhab znj{`w {` bnak ~oknwynwd`wlhof o`oyw`dh{z {` {en yw`lhzn baok `d j`lyn{h{htnz~z{ahoaghbh{x/ [en ajaknlhj j`ll~oh{x aok {en dnknwab f`tnwolno{ awn yaw{hj~bawbx

    nuynwhnojnk a{ z~je mo`vbnkfn {waozdnw hoh{ha{htnz/ [en `yy`w{~oh{x d`w o`oyw`dh{z hz

    q~h{n ~oj`lybhja{nk hd {en whfe{ z{wa{nfhj bnaknwzehy hz ho ybajn {` zenyenwk {en

    `wfaohsa{h`o ho j`odhkno{ aok wnzy`ozhgbn whzm,{amhof/

    J`lyaohnz aok `wfaohsa{h`oz {ea{ z{whtn d`w z`jhab jeaofn jao ze`v ~z {en y`zzhghbh{hnz

    `d w~oohof a g~zhonzz,bhmn o`oyw`dh{" aok a o`oyw`dh{,bhmn g~zhonzz/ Aok {en lawwhafn `d

    {en {v` hknaz hz `~w d~{~wn" knjbawnz W`gnw{ Nffnw" ywnzhkno{ aok d`~oknw `d {en KJ

    Jno{wab Mh{jeno ho Vazehof{`o/1

    O`oyw`dh{z jao yaw{onw d`w bhjnozhof afwnnlno{z `w nz{agbhze znwthjn" lao~daj{~whof" `wj`oz~b{hof g~zhonzznz gx ~zhof azzn{z z~je az {en `wfaohsa{h`oz gwaok" yw`ywhn{awx

    ho{nbbhfnojn" khz{whg~{h`o zxz{nlz" aok wnab nz{a{n/ Gx agaok`ohof `~{ka{nk `ynwa{h`oab

    o`wlz" {enx jao {waozd`wl {enlznbtnz ho{` {en tnwx jwna{`wz `d {en vnab{e {enx onnk d`w

    lhzzh`o jwh{hjab `ynwa{h`oz" wa{enw {eao zhlybx wnkhz{whg~{hof ao`{enw z`~wjnz l`onx/

    [enx l~z{ dhok vaxz {` j`lghon g~zhonzz z~jjnzz vh{e z`jhab hlyaj{ vehbn `tnwj`lhof

    ho{nwoab j`ojnwoz {ea{ a j`llnwjhab `ynwa{h`o vhbb khz{waj{ {en `wfaohsa{h`o dw`l h{z j`wn

    lhzzh`o `w j`lyw`lhzn h{z tab~nz" o`{nz Enhos,Yn{nw Nbz{w`k{" Aoalawha Zjehokbnw" aok

    Aokwa J/ Vazbaoknw ho {enhw aw{hjbn Enbyhof O`oyw`dh{z K` G~zhonzz7 d`w {en LjMhoznx

    Q~aw{nwbx/

    vvv/aw{z{nvaw{/j`l

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    O@OYW@DH[Z A[ [EN JW@ZZW@AKZAw{ Z{nvaw{;/

    Nbz{w`k{" Zjehokbnw" aok Vazbaoknw y`ho{ {` {en fw`vhof yaw{hjhya{h`o `d o`oyw`dh{z hog~zhonzz ybao j`lyn{h{h oz" vehje {enx knnl {` gn a y`vnwd~b vax {` enby {~wo hknaz ho{`

    z~z{ahoagbn j`llnwjhab tno{~wnz/ Nbnta{nk {` a tawzh{x zy`w{ gx ehfe,dbxhof {njeo`b`fx

    z{aw{,~yz aok nawbx z{afn tno{~wnz znnmhof aofnb d~okhof k~whof {en 89z g``l" g~zhonzz

    ybao j`lyn{h{h`oz awn yaw{ `d a onv vatn `d hknaz j`lhof dw`l {en z{wa{nfhj {ehomnwz ve`

    awn o`{ zn{{bhof d`w {en `bk zje``b azz~ly{h`oz `d {wakh{h`oab o`oyw`dh{ l`knbz/

    Fahohof nuy`z~wn ho z~je a j`lyn{h{htn d`w~l jao zhfohdhjao{bx noeaojn wnj`foh{h`o d`w

    {en jwh{hjabh{x `d ao `wfaohsa{h`oz lhzzh`o" nzynjhabbx alhkz{ {`kaxz o`hzx" `tnw,jw`vknk

    lnzzafn lawmn{ybajn/ H{ jao abz` hkno{hdx j`lya{hgbn z~h{`wz" {enwngx wahzhof {en

    yw`gaghbh{x d`w d~okhof" yaw{onwzehyz aok `{enw mnx j`bbag`wa{h`oz/ E`vntnw" az {en

    a~{e`wz nlyeazhsn" h{ wnq~hwnz nlgwajhof jeaofn aok kntnb`yhof {en vhbb {` l`tnd`wvawk ho{` bnzz jeaw{nwnk {nwwh{`wx3

    G~zhonzz tno{~wnz" `ojn ao abhno j`ojny{ ho a znj{`w {ea{ wnbhnk ve`bbx `o fwao{z aok

    k`oa{h`oz" awn o`v znno az a z~yybnlno{awx d~okhof {``b `w ntno az a vax {` yw`l`{n a

    ja~zn khwnj{bx , d`w nualybn" gx yw`thkhof {wahohof aok nlyb`xlno{ {` gnondhjhawhnz `d

    z`jhab yw`fwalz/

    Laox o`oyw`dh{z bajm {en g~zhonzz aj~lno ho{nwoabbx {` nunj~{n z~je a yw`cnj{" `w {`

    ntno ajj~wa{nbx azznzz vehje ab{nwoa{htn tno{~wnz y`zn v`wmagbn z`b~{h`oz `~{zhkn `d {enhw

    {wakh{h`oab `ynwa{hof awnoa/ O`oyw`dh{z {ea{ jao add`wk h{ gwhof nu{nwoab j`oz~b{ao{z ho {`

    lamn {en znnlhofbx hly zzhgbn l`wn bhmnbx/ G~{ {enwn awn o` f~awao{nnz {ea{ ao hkna jaogn {waozba{nk ho{` a j`llnwjhab z~jjnzz/ Abb {en zafnz ho {en v`wbk jao `obx f` z` daw

    vh{e`~{ j`~wafn ~z bnaknwzehy a{ {en enbl {ea{ ~oknwz{aokz aok nlgwajnz jabj~ba{nk"

    z{wa{nfhj whzm az a ya{evax {` fwna{nw z~jjnzz/ Nbz{w`k{" Zjehokbnw" aok Vazbaoknw akk

    {ea{ o`oyw`dh{z onnk {` ~oknwz{aok {en nj`o`lhj wnabh{hnz `d {enhw yw`cnj{z aok {` d`wnznn

    y`zzhgbn j`odbhj{zvh{e {en j`wn lhzzh`o/

    Vehbn {en mo`vbnkfn aok {``bz a{ {en khzy`zab `d j`llnwjhab no{wnywnon~wz tawhnz

    vhknbx" l`z{ vnbb {wahonk g~zhonzz z{wa{nfhz{z ~oknwz{aok {en o~aojnz `d f``k ybaoohof"

    vh{e h{z d`j~z `o yw`jnzz" z{w~j{~wn" aok b`fhj/ Ho j`o{waz{" o`oyw`dh{ no{wnywnon~wz , `d

    vehje {enwn awn dnv aok ve` ayynaw {` {en hok~z{wx lazznz az c`bbx fwnno l`oz{nwz , eatn

    l`wn kxoalhj" khtnwzn gajmfw`~okz g~{ awn dwnq~no{bx y``w z{wa{nfhj ybaoonwz" awn~odalhbhaw vh{e g~zhonzz {nwlho`b`fx aok j`ojny{z" aok zmny{hjab `d laoafnlno{ {``bz/

    vvv/aw{z{nvaw{/j`l

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    O@OYW@DH[Z A[ [EN JW@ZZW@AKZAw{ Z{nvaw{>/

    [wakh{h`oab o`oyw`dh{ bnaknwz eatn {noknk {` dw`vo `o lawmn{ j`lyn{h{htnonzz aok {enhlynwa{htnz `d gwaokhof" yw`l`{h`o `tnw akt`jajx" aok lawmn{hof {njeohq~nz az a lnaoz

    d`w znj~whof j`oz{h{~no{ b`xab{x/ E`vntnw" hd {enx awn {` aktaojn a 71z{ jno{~wx

    laoafnlno{ l`knb d`w z~z{ahoaghbh{x" {enx l~z{ bnawo {` nlgwajn {en khddnwnojn gn{vnno

    y`zh{htn j`lyn{h{htnonzz" wnywnzno{nk gx ehfe,q~abh{x yw`k~j{z aok znwthjnz" aok {en

    onfa{htn o`{h`o `d o`oyw`dh{z j`lyn{hof afahoz{ `on ao`{enw/ [enx onnk {` thnv

    yw`dh{aghbh{x , az h{ jao gn ~ohq~nbx kndhonk ho {en o`{,d`w,yw`dh{ j`o{nu{ , az a lnaohofd~b

    tab~n jwh{hjab {` aktaojhof {enhw lhzzh`o `w ja~zn/

    Na{hof x`~w `vo3 Z{afoao{ bnaknwzehy aok bnfajx j~b{~wn

    O` avawk,vhoohof g~zhonzz ybao `w d~{~whz{hj bnaknwzehy {nal vhbb z{aok a jeaojn ho

    nunj~{hof {en {waozd`wla{h`oab jeaofn jwh{hjab d`w z~z{ahoaghbh{x hd h{ hz o`{ ajj`lyaohnkgx a %bhmnbx( Enwj~bnao ndd`w{ a{ abz` {waozd`wlhof bnfajx j~b{~wn/ D`w h{ hz {ehz daj{`w

    ab`on , {en ehz{`whj" hoenwh{nk `wfaohsa{h`o lhokzn{ , {ea{ hz {en fwna{nz{ gawwhnw {`

    {waozjnokhof {en {hwnk aok dahbhof o`wlz `d {en yaz{/

    Veno g~zhonzz f~w~z aok `{enw aoabxz{ {xynz nualhon {en ~ohq~n jeabbnofnz `d

    o`oyw`dh{z aok vex" ho {en jeaofnk 71 z{ jno{~wx lawmn{ybajn" {en dahb~wn wa{n `d

    o`oyw`dh{z hz nzjaba{hof , {enx y`ho{ {` ao no{wnojenk zn{ `d gneath`wz fnwlaon {` {en

    j~b{~wn aok {en hok~z{wx nbh{n/

    [en l`z{ `gth`~z hokhja{`w {ea{ z~je gneath`w hz db`~whzehof ho ao `wfaohsa{h`o hz {en

    lnwn b`ofnth{x `d hokhthk~abz ho znoh`w bnaknwzehy y`z{z" a yeno`lno`o yaw{hj~bawbx aj~{nho azz`jha{h`oz aok yehbao{ew`yhj `w jeawh{agbn d`~oka{h`oz/ Enwn x`~ vhbb dhok

    hokhthk~abz ve` eatn enbk {en zaln {`y c`g d`w a knjakn `w l`wn" aok ho laox hoz{aojnz a

    q~aw{nw `d a jno{~wx/ Laox `d {enzn hokhthk~abz w`zn {ew`~fe {en waomz `d {en

    `wfaohsa{h`o `tnw xnawz {` awwhtn a{ {en {`y y`z{ vh{e a gajmfw`~ok {ea{ v`~bk o`{ q~abhdx

    {enl d`w {en c`g hd a znawje d`w {enhw wnybajnlno{ vnwn j`ok~j{nk {`kax/ [enx eatn

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    nb~zhtn" whzm gnj`lnz {en nonlx" aok kxzd~oj{h`oab j`ll~ohja{h`o gnj`lnz ao

    `ynwa{h`oab o`wl az {en `wfaohsa{h`o ak`y{z h{z `vo y`bh{hjabbx j`wwnj{ gneath`wz/

  • 8/2/2019 "Nonprofits at the Crossroads: Embrace Change, Learn to Compete"

    7/14

    O@OYW@DH[Z A[ [EN JW@ZZW@AKZAw{ Z{nvaw{4/

    [`` laox `d {enzn o`oyw`dh{ bnaknwz wnlaho z{~jm ho {en {wnojenz `d kahbx vawdawn"dahbhof {` hlybnlno{ a laoafnlno{ khzjhybhon {ea{ v`~bk hlyaw{ fwna{nw z{wa{nfhj

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    bnaknwzehy {nokz {` fwath{a{n {` {en ze`w{,zhfe{nk j`ld`w{ `d g~hbkhof yw`fwalz aok

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    nok~whof hoz{h{~{h`oz/

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    `~{ {`kax aok lnn{ h{" j`odw`o{ h{" jeabbnofn h{" jeaofn h{/1

    vvv/aw{z{nvaw{/j`l

  • 8/2/2019 "Nonprofits at the Crossroads: Embrace Change, Learn to Compete"

    8/14

    O@OYW@DH[Z A[ [EN JW@ZZW@AKZAw{ Z{nvaw{6/

    [en Zyh{snw nddnj{ aok {en ghf eallnw `d Zawgaonz,@ubnxVn abb awn vnbb dalhbhaw vh{e {en bnaknwzehy bayznz" laoafnlno{ hoj`lyn{nojhnz" aok

    ajj`~o{hof dwa~k {ea{ eatn gnno ynwyn{wa{nk ~y`o {en hotnz{hof y~gbhj gx {en znbd,

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    Awna {` ~oknwz{aok vea{ abb {en d~zz hz ag`~{/

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    onv o`wl `d {waozyawnojx d`w j`wy`wa{h`oz" aok {en exynw zjw~{hox gx {enhw hotnz{hofz{amne`bknwz aok {en y~gbhj a{ bawfn" hz gwhofhof fwna{nw ajj`~o{aghbh{x {` o`oyw`dh{

    laoafnlno{" dhoaojhab ynwd`wlaojn" aok yw`fwal,lhzzh`o nddnj{htnonzz/

    [en jalyahfo gx Onv X`wm Z{a{n A{{`wonx Fnonwab Nbbh`{{ Zyh{snw {` hly zn onv

    z{aokawkz ho j`wy`wa{n f`tnwoaojn aok g~zhonzz ywaj{hjnz eaz wnjnhtnk vhknzywnak

    a{{no{h`o %{` {en knbhfe{ `d ehz f~gnwoa{`whab nuyb`wa{`wx j`llh{{nn!( c~z{ az {en {nn{e `d

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    fnonwab/

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    G`awk lnlgnwz aok {enhw `wfaohsa{h`oz laoafnlno{ awn gnhof y~wz~nk gx bavlamnwz

    aok bav nod`wjnlno{ g`khnz aw`~ok {en j`~o{wx vh{e a tawhn{x `d abbnfa{h`oz" z`ln {ea{

    jb`znbx wnznlgbn {en ajj`~o{hof zenbb faln a{{whg~{nk {` Now`o aok V`wbkJ`l/ Baz{

    z~llnw" {en Znoa{n Dhoaojn J`llh{{nn j`ok~j{nk enawhofz `o o`oyw`dh{ f`tnwoaojn/

    Afno{z a{ {en HWZ eatn z{aw{nk j`o{aj{hof z`ln 7"999 jeawh{hnz aok `{enw o`oyw`dh{z az a

    wnz~b{ `d {enhw onv [au Nunly{ J`lynoza{h`o Nod`wjnlno{ Yw`cnj{" {` ajq~hwn

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    wnabl `d o`oyw`dh{z/

    vvv/aw{z{nvaw{/j`l

  • 8/2/2019 "Nonprofits at the Crossroads: Embrace Change, Learn to Compete"

    9/14

    O@OYW@DH[Z A[ [EN JW@ZZW@AKZAw{ Z{nvaw{5/

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    gx o`{ mnnyhof ~y ayynawaojnz `d {waozyawnojx aok ajj`~o{aghbh{x/

    Z`ln hok~z{whnz `w znj{`wz eatn {whnk {` hly`zn ~ohd`wl z{aokawkz `o {enhw `vo" ho

    ao{hjhya{h`o `d y~zehof gajm `o {en wnf~ba{`wx jbhla{n {ea{ eaz nof~bdnk {en j`wy`wa{n

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    g`awk lnlgnwz a{ jeawh{hnz knl`oz{wa{n z`ln dhoaojhab nuynw{hzn/

    Mnnyhof h{ abb ag`tn %{en( g`awk

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    j`~o{nwyaw{z eatn enbynk bnak ~z {` venwn vn dhok `~wznbtnz {`kax/ O`oyw`dh{ khwnj{`wz

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    hodb~nojnwz lax eatn l~b{hybn afnokaz lhunk vh{e y`bh{hjab `tnw{`onz aok bajm {en

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    tab~n/

    vvv/aw{z{nvaw{/j`l

  • 8/2/2019 "Nonprofits at the Crossroads: Embrace Change, Learn to Compete"

    10/14

    O@OYW@DH[Z A[ [EN JW@ZZW@AKZAw{ Z{nvaw{8/

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    wnz~b{ ho onv wnf~ba{h`oz d`w o`oyw`dh{z/ H{ lax gnfho" az H`va Znoa{`w Jeawbnz Fwazzbnx

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    j`llh{{nk" khzj`tnwnk aok ybaxnk `~{ ho {en j`~w{z/

    vvv/aw{z{nvaw{/j`l

  • 8/2/2019 "Nonprofits at the Crossroads: Embrace Change, Learn to Compete"

    11/14

    O@OYW@DH[Z A[ [EN JW@ZZW@AKZAw{ Z{nvaw{19/

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    O@OYW@DH[Z A[ [EN JW@ZZW@AKZAw{ Z{nvaw{1:/

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    http://www.emerson.edu/http://www.emerson.edu/http://www.emerson.edu/http://works.bepress.com/art_stewarthttp://works.bepress.com/art_stewarthttp://works.bepress.com/art_stewarthttp://works.bepress.com/art_stewarthttp://www.emerson.edu/