nonprofit insights: tapping into the power of national days and weeks of service
DESCRIPTION
For many nonprofit organizations, national events like MLK Day of Service, National Volunteer Week or #GivingTuesday create not only another opportunity to build support, but also more work, more logistical challenges, and potential fatigue among donors and volunteers. How can nonprofits balance the potential benefits of #GivingTuesday? In this webinar, VolunteerMatch, #GivingTuesday and the Support Center for Child Advocacy talk about how organizations can tap into the power of national days and weeks of service. No matter the size or budget of your nonprofit, this webinar provides insight into how you can engage volunteers to help with campaigns on days like #GivingTuesday, and, vice versa, how these national days of giving and volunteering can help grow your volunteer engagement.TRANSCRIPT
![Page 1: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/1.jpg)
Tapping into the Power of National Days and Weeks of ServiceSeptember 10, 2014
#vmlearn
![Page 2: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/2.jpg)
Who are we?
2
#vmlearn
Kait SheridanCenter for Innovation & Social Impact, [email protected]
Tracy BuchholzSupport Center for Child [email protected]
Shari [email protected]
![Page 3: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/3.jpg)
Agenda
3
#vmlearn
• Spotlight on #GivingTuesday
• Lessons from the Field
• 8 Action Steps
• Q&A
![Page 4: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/4.jpg)
Kait Sheridan
Director, Partnership & ProgramsCenter for Innovation & Social Impact
92Y
@sheridankait
#vmlearn
![Page 5: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/5.jpg)
#vmlearn
![Page 6: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/6.jpg)
#vmlearn
![Page 7: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/7.jpg)
#vmlearn
![Page 8: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/8.jpg)
270%Online donation volume on Tuesday after Thanksgiving since 2011
40%Year-over-year increase in the dollar value of the average donation
40+Countries had active #GIVINGTUESDAY efforts in 2013
10,000+Charities, nonprofits, corporations, community groups and government agencies participating in #GIVINGTUESDAY
3BILLION+Total global impressions in traditional and social media
#vmlearn
![Page 9: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/9.jpg)
#vmlearn
![Page 10: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/10.jpg)
#vmlearn
![Page 11: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/11.jpg)
#vmlearn
![Page 12: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/12.jpg)
#vmlearn
![Page 13: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/13.jpg)
#vmlearn
![Page 14: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/14.jpg)
#vmlearn
![Page 15: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/15.jpg)
#vmlearn
![Page 16: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/16.jpg)
#vmlearn
![Page 17: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/17.jpg)
#vmlearn
![Page 18: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/18.jpg)
#vmlearn
![Page 19: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/19.jpg)
#vmlearn
![Page 20: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/20.jpg)
#vmlearn
![Page 21: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/21.jpg)
#vmlearn
![Page 22: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/22.jpg)
#vmlearn
![Page 23: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/23.jpg)
#vmlearn
![Page 24: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/24.jpg)
#vmlearn
![Page 25: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/25.jpg)
#vmlearn
![Page 26: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/26.jpg)
#vmlearn
![Page 27: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/27.jpg)
#vmlearn
![Page 28: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/28.jpg)
#vmlearn
![Page 29: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/29.jpg)
#vmlearn
![Page 30: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/30.jpg)
#vmlearn
![Page 31: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/31.jpg)
Support Center for Child Advocates
(Child Advocates)
www.advokid.org
#vmlearn
![Page 32: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/32.jpg)
Child AdvocatesAbout Us
• Volunteer Lawyer Program for Abused and Neglected Children in Philadelphia, PA
• First Case in 1971, Incorporated in 1977• Collaborative Teams of Volunteer Attorneys and Staff
Social Workers and Consulting Lawyers• Legal Representation, Social Services and Advocacy• Represented over 900 Children in FY 2014• Over 350 Volunteer Attorneys contribute pro bono
services valued at $4.6 mil/year
#vmlearn
![Page 33: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/33.jpg)
Child AdvocatesMission Statement
“To advocate for victims of child abuse and neglect with the goal of securing safety, justice,
well-being and a permanent, nurturing environment for every child.”
#vmlearn
![Page 34: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/34.jpg)
Child AdvocatesObstacles & Barriers…
• We do not use “real” children in our marketing• As attorneys we must respect our clients confidentiality• Our biggest obstacle is finding creative ways to tell our story
#vmlearn
![Page 35: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/35.jpg)
Child Advocates2013 #GIVINGTUESDAY Initiatives
For more than 20 years, Child Advocates has organized a Toy Drive delivering toys to 1000 child clients and their siblings throughout the Philadelphia region.
• Off-site Toy Drive HQ that opens right after Thanksgiving
• Toy Drop-off
#vmlearn
![Page 36: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/36.jpg)
Child Advocates2013 #GIVINGTUESDAY
• Volunteers were invited to come and help sort gifts throughout the day
• Staff encouraged to wear holiday themed sweaters
• Created photo-ops with branded signage
• Two anonymous matching gift donors ($1000 match x 2)
• Jade Yoga – 10% of proceeds from #GIVINGTUESDAY
• 1st Year Goal: Engage Audience & $2000 in donations
• Live Social Media engagementOUTCOMES
• More than $5000 raised
• picture in metro newspaper
• Interview/tour on local tv #vmlearn
![Page 37: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/37.jpg)
Child Advocates2013 #GIVINGTUESDAY Outcome
#vmlearn
![Page 38: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/38.jpg)
Child Advocates2014 #GIVINGTUESDAY Strategy
• Start Campaign earlier; 3 weeks out• Create a highlight video of #GIVINGTUESDAY 2013• Recruit additional volunteers via VolunteerMatch.com• Work with local elementary school; create decorations for the site (never to young to
volunteer your time!)• Board participation• Create #GIVINGTUESDAY/Agency logo• AmazonSmile/Black Friday• Involve staff to help live tweet, post and share pics and video
#vmlearn
![Page 39: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/39.jpg)
Child Advocates2014 #GIVINGTUESDAY Strategy
• Matching gifts• First 25-30 people that donate gifts or $ on #GIVINGTUESDAY receive 5-10 holiday cards• Use mobile app
Provides visually stimulating live measurement of donations and easy for donors to use
2014 goal
• More than $5250#vmlearn
![Page 40: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/40.jpg)
Action Steps
40
#vmlearn
1. Plan!2. Ask volunteers for ideas.3. Assign leadership roles.4. Board and staff participation.5. Build momentum via networks.6. Provide multiple ways of “giving.”7. Post on VolunteerMatch!8. Follow up!
![Page 41: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/41.jpg)
1. Plan!
41
#vmlearn
Should you roll it into an existing campaign?
Should you partner with other groups?
Do you have any budget?
![Page 42: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/42.jpg)
2. Ask volunteers for ideas
42
#vmlearn
They have plenty.
![Page 43: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/43.jpg)
3. Assign leadership roles
43
#vmlearn
Turn your extra work into THEIR opportunity and YOUR engagement
![Page 44: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/44.jpg)
4. Get board and staff participation
44
#vmlearn
This is an out-of-the-ordinary event. Get them excited to talk about it.
Make it easy.
![Page 45: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/45.jpg)
5. Build momentum via networks
45
#vmlearn
(Both yours and theirs.)
Provide fun, share-able content ready to go.
Make it about THEM.
![Page 46: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/46.jpg)
6. Provide multiple ways of “giving”
46
#vmlearn
• Donations
• Volunteering (and
pledging)
• Fundraising
• Spreading the word!
![Page 47: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/47.jpg)
7. Post on VolunteerMatch!
47
#vmlearn
Make sure your listings are up-to-date.
Recruit help planning and preparing for #GivingTuesday.
![Page 48: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/48.jpg)
8. Follow Up!
48
#vmlearn
Don’t let your new supporters languish.
Thank EVERYONE and give them more ways to help (like volunteering!)
![Page 49: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/49.jpg)
Questions?
49
#vmlearn
Kait SheridanCenter for Innovation & Social Impact, [email protected]
Tracy BuchholzSupport Center for Child [email protected]
Shari [email protected]
![Page 50: Nonprofit Insights: Tapping into the Power of National Days and Weeks of Service](https://reader035.vdocuments.us/reader035/viewer/2022081518/54bdb28f4a7959ef6d8b45bc/html5/thumbnails/50.jpg)
Next Webinar:
Engaging Volunteers on Facebook
http://learn.volunteermatch.org
#vmlearn
September 25, 2014