nonconformity pays (maria muntaner herrero, desigual)
DESCRIPTION
Desigual will show you how to replace lower advertising budget with creativity.TRANSCRIPT
SEMPL NOV 29TH
WE DRESS PEOPLE, NOT BODIES
At the young age of 20 Thomas Meyer envisaged a future in which people dressed in clothes that helped generate positive feelings, affordable to all.
And out of this dream Desigual was first born in 1984.
.
ATYPICAL MARKETING
Great ( and cheap ideas) to generate Brand Awareness
SUPRISINGDISRUPTIVE
UNEXPECTEDRELEVANT
SEMINAKED CAMPAIGN
HERALD PAINTING
RUNNING NIGHT
#TV
First TV commercial that begins with a hashtag.
First commercial of the New Year’s Eve 2013.
First commercial that answers to the social media conversation.
MEDIA MIX
RADIO, PRESS, OOH, NOW TV.
BUT…
IT’S ABOUT AUDIENCE
BEING A LOVE BRAND
MIX MEDIACOMMUNITYENGAGEMENTBRAND CONTENTAUDIENCEBEHAVIOUR ….
AUTENTICITY
A brand that adds nothing to community, no matters to society.
Multidevice
FUTURE
GLOBAL AUDIENCE.
RELEVANT CONTENT.
CONSIDER BEHAVIOUR.