Campaign Stages

OPPORTUNITIES FOR ACTION

•Point of destruction: when resources are

extracted, pollution is released, or natural

resources are destroyed

•Point of production: when harmful items are

created

•Point of consumption: where products reach the

consumer

•Point of decision: where plans for the future are

determined

•Point of assumption: where social norms are

developed and upheld

Points of Action

• Can be fun!

• Awesome way to engage people

• Should be in line with your goals and strategy

• Many actions yield results

• Great in escalating pressure

• Sometimes risky

• More info: ruckus.org, toolsforchange.net,

jessicambell@gmail.com

DIRECT ACTION: TAKE HOME MESSAGES

Code of Conduct

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• Share your code of conduct.• Find out about the code of conduct of actions you’re

in.• Respect other people’s code of conduct.

• From the 1999 mass mobilization in Seattle against theWorld Trade Organization

• All participants in this action are asked to agree to theseaction guidelines. Having this basic agreement will allowpeople from many backgrounds, movements and beliefs towork together for this action. They are not philosophical orpolitical requirements placed upon you or judgments aboutthe validity of some tactics over others. These guidelines arebasic agreements that create a basis for trust, so we canwork together for this action and know what to expect fromeach other.

• 1) We will use no violence, physical or verbal towards anyperson2) We will carry no weapons3) We will not bring or use any alcohol or illegal drugs4) We will not destroy property

Groups complete the

Tactics Star Exercise