non-technical design perfume factory... · 2018-07-20 · 2.4.2 the surrounding area is mostly a...

DESIGN & ACCESS STATEMENT

June 2017

NON-TECHNICAL SUMMARY

June 2017 Volume 1: Environmental Statement

Volume 2: Appendices

Non-Technical Summary

i

PREFACE

Essential Living (North Acton) Ltd is proposing a phased, mixed-use redevelopment of The

Perfume Factory site. The development will provide approximately 390 residential units.

RSK Environment Limited has been commissioned by Essential Living (North Acton) Ltd to

undertake an environmental impact assessment of the proposed scheme. This non-technical

summary reports the findings of environmental assessments undertaken during the development

of the proposed scheme.

A copy of the Environmental Statement, together with a non-technical summary outlining the

information provided in the Environmental Statement, has been deposited at the location

indicated below and will be available for inspection during normal opening hours.

Hard copies of the Environmental Statement are subject to a charge of £250 and are available on

written request from

Mrs Alex Osborn

RSK

18 Frogmore Road

Hemel Hempstead

HP3 9RT

Hard copies of the non-technical summary are available free of charge. A digital version of the

Environmental Statement on CD-ROM can be obtained for a fee of £25.

Deposit locations:

Ealing Customer Services,

Perceval House,

14/16 Uxbridge Road,

Ealing W5 2HL

Expressions of support, representations or opinions should be sent to:

Barry Coltrini

Essential Living

30 Monck Street

London SW1P 2AP

E-mail: [email protected]

Website: www.theperfumefactory.info

mailto:[email protected]

http://www.theperfumefactory.info/

ii

CONTENTS

PREFACE ................................................................................................................................................ I

1. INTRODUCTION .......................................................................................................................... 1-1

1.1 Background to proposed development ................................................................................ 1-1

2. OVERVIEW OF EXISTING ENVIRONMENT ............................................................................... 2-1

2.1 Location and history ............................................................................................................. 2-1

2.2 Landform and topography .................................................................................................... 2-1

2.3 Settlement and transportation pattern .................................................................................. 2-1

2.4 Land use ............................................................................................................................... 2-2

2.5 Hydrology ............................................................................................................................. 2-2

2.6 Socio-economics .................................................................................................................. 2-2

3. AIR QUALITY ............................................................................................................................... 3-1

3.1 Introduction ........................................................................................................................... 3-1

3.2 Scope and methodology ....................................................................................................... 3-1

3.3 Predicted impacts ................................................................................................................. 3-1

3.4 Mitigation .............................................................................................................................. 3-2

Construction Phase Mitigation ...................................................................................................... 3-2

Operation Phase Mitigation .......................................................................................................... 3-2

4. ARCHAEOLOGY AND CULTURAL HERITAGE ........................................................................ 4-1

4.1 Introduction ........................................................................................................................... 4-1



4.4 Mitigation .............................................................................................................................. 4-2

Construction Phase Mitigation ...................................................................................................... 4-2

Operation Phase Mitigation .......................................................................................................... 4-3

5. DAYLIGHT AND SUNLIGHT ....................................................................................................... 5-4

5.1 Introduction ........................................................................................................................... 5-4



6. FLOOD RISK AND DRAINAGE .................................................................................................. 6-5

6.1 Introduction ........................................................................................................................... 6-5



6.4 Mitigation .............................................................................................................................. 6-5

6.5 Summary of effects............................................................................................................... 6-6

7. GROUND CONDITIONS AND CONTAMINATION ..................................................................... 7-7

Introduction ................................................................................................................................... 7-7



7.4 Mitigation .............................................................................................................................. 7-7

7.5 Summary of effects............................................................................................................... 7-8

8. NOISE ........................................................................................................................................... 8-9

8.1 Introduction ........................................................................................................................... 8-9



8.4 Mitigation ............................................................................................................................ 8-10

iii

Construction Phase Mitigation .................................................................................................... 8-10

Operation Phase Mitigation ........................................................................................................ 8-10

9. SOCIO-ECONOMICS ................................................................................................................. 9-11

9.1 Introduction ......................................................................................................................... 9-11

9.2 Scope and methodology ..................................................................................................... 9-11

9.3 Predicted impacts ............................................................................................................... 9-11

9.4 Mitigation ............................................................................................................................ 9-12

10. TOWNSCAPE AND VISUAL IMPACT .................................................................................... 10-13

10.1 Introduction ....................................................................................................................... 10-13

10.2 Scope and methodology ................................................................................................... 10-13

10.3 Predicted impacts ............................................................................................................. 10-14

10.4 Mitigation .......................................................................................................................... 10-17

Construction Phase Mitigation .................................................................................................. 10-17

Operation Phase Mitigation ...................................................................................................... 10-17

11. TRANSPORT AND TRAVEL PLANNING ............................................................................... 11-18

11.1 Introduction ....................................................................................................................... 11-18

11.2 Scope and methodology ................................................................................................... 11-18


During construction ................................................................................................................... 11-19

Once operational ...................................................................................................................... 11-19

11.4 Mitigation .......................................................................................................................... 11-19

Construction Phase Mitigation .................................................................................................. 11-19

Operation Phase Mitigation ...................................................................................................... 11-19

12. WIND ASSESSMENT .............................................................................................................. 12-21

12.1 Introduction ....................................................................................................................... 12-21


12.3 Mitigation .......................................................................................................................... 12-21

13. CUMULATIVE EFFECTS ......................................................................................................... 13-22

13.1 Introduction ....................................................................................................................... 13-22

13.2 Committed developments ................................................................................................. 13-22

13.3 Mitigation .......................................................................................................................... 13-25

13.4 Summary of effects........................................................................................................... 13-27

1-1

1. INTRODUCTION

1.1 Background to proposed development

1.1.1 Essential Living (North Acton) Ltd (hereafter ‘the applicant’) is proposing a mixed-use

redevelopment of the Perfume Factory, North Acton.

1.1.2 The proposed development is a mixed-use redevelopment of The Perfume Factory site. The

development will provide 3 No. residential buildings between 12 and 25 storeys in height to

provide 390 residential units (mix of studio, 1 bed, 2 bed and 3 bed flats) and 1403 sq.m of

flexible A1/A2/A3/A4/A5/B1/D1/D2 floorspace; the provision of public open space, roof top

amenity space, landscaping, car and cycle parking, and refuse storage.

1.1.3 The specialist environmental assessment and ES chapters have been prepared by the

following companies:

CgMs Consulting (Planning Consultants and Archaeology and Cultural Heritage)

GVA Schatunowski Brooks (Sunlight and Daylight Assessment)

Robert Bird and Partners (Flood Risk and Drainage)

Peter Stewart (Townscape)

Peter Brett (Transport and Socio-Economics)

RWDI Wind Engineers (Wind Assessment)

RSK (Air Quality, Ecology, Geoscience and Noise)

2-1

2. OVERVIEW OF EXISTING ENVIRONMENT

2.1 Location and history

2.1.1 The site is characterised by the mix of uses surrounding the site, which include offices,

residential and student accommodation, large areas of industrial estate and the Gypsy

Corner Gyratory, which dominates the local area with heavy traffic flows. The A40 Western

Avenue passes through North Acton, south of the site, which is a major route into Central

London and carries a large number of vehicles.

2.1.2 The site is located on the north-eastern corner of the gyratory, with frontage onto Victoria

Road.

2.1.3 The site is currently used for office accommodation, housed in two buildings formerly used

as a perfume factory. There are a total of 45 car parking spaces. There are two vehicular

access points located along the Victoria Road frontage, both of which are simple priority

junctions.

2.2 Landform and topography

2.2.1 The site is underlain by a thick sequence of the London Clay Formation, extending to depths

in excess of 70.0mbg and overlain by variable depths of made ground attributable to

historical phases of development. The London Clay Formation is not classified as an

aquifer.

2.2.2 No surface watercourses or features have been identified within a 1km radius of the site.

2.2.3 Desk based investigation works have identified a number of potential sources of

contamination relating to former chemical storage and fuel tanks, the presence of made

ground deposits and a number of off-site sources relating to various industrial premises and

a nearby in-filled pond.

2.2.4 Site investigation works have identified the presence of elevated concentrations of Lead and

several PAH compounds (Benzo(a)pyrene and Dibenzo(ah)anthracene) within the shallow

made ground. In addition, samples of the shallow Made Ground were also found to contain

asbestos containing materials. Investigation works also encountered negligible

concentrations of methane, together with marginally elevated concentrations of carbon

dioxide (maximum of 3.9%) and a detectable flow rate (0.3l/hr).

2.3 Settlement and transportation pattern

2.3.1 The A40 passes to the south of the site and is a major dual carriageway radial route into

Central London. It forms part of the Transport for London Road Network (TLRN) managed

by TfL. The southern section of Victoria Road forms part of the Gypsy Corner Gyratory,

which provides access to and from the A40. The gyratory includes Victoria Road, Portal

Way, Wales Farm Road and A40 Western Avenue. With the exception of the A40, the

gyratory is a two lane one-way route that circles a major office building occupied by

Carphone Warehouse, a hotel and some small commercial units.

2-2

2.3.2 The section of Victoria Road along the frontage of the site leads northwards and westwards

from a signal controlled junction with Wales Farm Road. Both of these sections of Victoria

Road are two-way.

2.3.3 North Acton Underground Station is the closest station to the site. It is easily accessible on

foot, approximately 150m from the site boundary, via the signal controlled pedestrian

facilities at the junction of Victoria Road and Wales Farm Road.

2.4 Land use

2.4.1 The current buildings within the site are utilised as office and commercial space with the

remainder of the site used for car parking. The buildings within the site proposal were

previously utilised as a perfume factory.

2.4.2 The surrounding area is mostly a mix of industrial buildings.

2.5 Hydrology

2.5.1 The site is not located within a designated source protection zone. It is underlain by clay to

considerable depth, which prevents the movement of contaminants to the deep aquifers.

2.5.2 There are no ponds, streams or other watercourses within close proximity to the site. The

closest waterbody is the Grand Union Canal, which is approximately 1km north of the site.

The site does not lie within the floodplain.

2.6 Socio-economics

2.6.1 The site is surrounded by a mix of business, hotel and residential uses. The Southern

Gateway, within which the site is located, is bordered by the Park Royal employment area to

the north, residential areas to the south, and the A40 and rail lines. Old Oak Common

Railway Depot, which is located to the east of the site, has been identified for

redevelopment to provide a direct interchange between HS2, Crossrail and the Great

Western Main Line.

2.6.2 Data provided by the client suggests that the existing employment floorspace on the site is

occupied by businesses that currently provide 207 jobs. It is assumed that these jobs will

either be relocated elsewhere, when business leases expire, or they will be accommodated

in new space on site after the construction phase has been completed.

3-1

3. AIR QUALITY

3.1 Introduction

3.1.1 This section reviews the existing air quality conditions at the proposed development site

and assesses the air quality impacts of the proposed development with respect to air quality

standards and objectives, national planning policy guidance and local policies.

3.2 Scope and methodology

3.2.1 The construction phase air quality impacts were assessed in accordance with the

guidance documents published by the Institute of Air Quality Management (IAQM) and

the Greater London Authority (GLA) dust Supplementary Planning Guidance (SPG). In

order to assess the potential impacts, construction activities are divided into four types:

Demolition;

Earthworks

Construction; and

Trackout.

3.2.2 An assessment of operational impacts of road traffic and building plant emissions has

been undertaken using the latest version of the ADMS-Roads atmospheric dispersion

model. Concentrations of the key pollutants (NO2, PM10, PM2.5 and CO) were predicted

at the most relevant receptor locations for the base year 2015, and for the year 2021

with and without the proposed development in place (including cumulative

developments). The air quality impacts of the proposed development on existing

receptors and the impact of future local air quality on the proposed development

receptors have been assessed.

3.3 Predicted impacts

3.3.1 Construction phase impacts of the proposed development on local air quality may have

the potential to occur, due to dust emissions during the period of construction. A dust

management plan (DMP) incorporating best practice mitigation measures outlined in the

best practice guidance developed by the GLA and London Councils will be adopted as

appropriate during the construction works, and a significant effect is not anticipated.

3.3.2 The proposed development is predicted to have a ‘negligible’ air quality impact with

respect to annual mean NO2, PM10 and PM2.5. Therefore, the air quality effect of the

development on local air quality may be considered not significant.

3.3.3 The predicted air quality impact on future proposed receptors is ‘negligible’, with

reference to the EPUK-IAQM guidance. Therefore, the effect may be considered not

significant.

3-2

3.4 Mitigation

Construction Phase Mitigation

3.4.1 The dust emitting activities outlined above can be effectively controlled by appropriate

dust control measures and any adverse affects can be greatly reduced or eliminated.

3.4.2 Prior to commencement of demolition/construction activities, it is anticipated that an

agreement on the scope of a dust management plan (DMP) for the construction phase

will be reached with the local authority to ensure that the potential for adverse

environmental effects on local receptors is minimised. The DMP should include inter

alia, measures for controlling dust and general pollution from site construction

operations, and include details of any monitoring scheme, if appropriate. Controls

should be applied throughout the construction period to ensure that emissions are

mitigated.

3.4.3 The dust risk assessment has been used to define appropriate, mitigation methods,

presented in Appendix 7 in Appendix C of the Environmental Statement.

3.4.4 The traffic effects of the proposed development during the construction phase will be

limited to a relatively short period and will be along traffic routes employed by

haulage/construction vehicles and workers. Any effects on air quality will be temporary

i.e. during the construction and demolition period only and can be suitably controlled by

the employment of mitigation measures appropriate to the development project.

Operation Phase Mitigation

3.4.5 The proposed development is predicted to have a ‘negligible’ air quality impact on

surrounding sensitive receptors and proposed development receptors.

3.4.6 Nevertheless, it is recommended that the CHP be fitted with an exhaust gas treatment

catalyst (SCR or similar) to meet the emission standard required by the Sustainable

Design and Construction SPG. This will also reduce the emissions and therefore the

effect of the CHP in terms of air quality.

3.4.7 As best practice, it is recommended that transport related mitigation measures should

be included to minimise the impact of the development on the surrounding road network

and hence air quality. These measures could include:

travel plans;

car clubs;

incentives for increased public transport use; and

provision for alternative fuels, such as electric vehicle charge points.

4-1

4. ARCHAEOLOGY AND CULTURAL HERITAGE

4.1 Introduction

4.1.1 An assessment has been carried out of the potential for impacts on below ground

heritage assets (archaeological remains) and above ground cultural heritage. The

assessment is supported by an Archaeological Desk-Based Assessment and a Heritage

Statement, which outline the baseline archaeology and built heritage considerations

both within and surrounding the site.


4.2.1 The archaeological Desk Based Assessment, Heritage Statement and ES chapter have

been prepared in line with all relevant guidelines, including those provided by the Chartered

Institute for Archaeologists (CIfA) and Historic England.

4.2.2 In assessing the site’s below ground heritage potential, the following datasets have

been reviewed:

A 1.5kilometre search of information held on the Greater London Historic

Environment Record (GLHER);

Relevant maps held at the British Library;

Relevant maps and background information from Ealing Local Studies Library;

Relevant published and unpublished sources covering the archaeology of the

surrounding area.

4.2.3 The assessment assumes the accuracy of the datasets reviewed in its compilation, i.e.

the GLHER and geological data, together with information from relevant archives etc.

The information included within the Archaeological Desk-Based Assessment provides

an indication of assets present rather than a definitive list of all assets likely to be

present, because the full extent of below ground heritage assets cannot be known prior

to site-specific archaeological field investigation.

4.2.4 The principal limitation to the assessment of impacts on below ground heritage assets is

the nature of the archaeological resource – buried and therefore not visible – which

means it can be difficult to predict accurately the presence and likely significance of

below ground heritage assets, and the impact of the Proposed Development upon such

assets, based primarily on desk based sources.

4.2.5 Where site specific archaeological information has not been available, professional

judgement used to assess the archaeological potential of the site as set out in the

Archaeological Desk-Based Assessment by a combination of the review of available

information, in particular data from the GLHER, together with past and current land use as

shown on cartographic and pictorial sources.

4.2.6 The assessment has further considered all designated built heritage assets within a 2km

radius and non-designated built heritage assets (Locally Listed Buildings) within a 1km

radius.

4.2.7 Built heritage assets have been identified through analysis of the Great London Historic

Environment Record, the National Heritage List for England and the London Borough of

4-2

Ealing Council, London Borough of Hammersmith and Fulham Council, and London

Borough of Brent Council’s schedules of buildings of local historic importance. In addition to

this, online Conservation Area mapping provided by all neighbouring relevant local planning

authorities has also been analysed.

4.2.8 The site itself includes no Statutorily Listed Buildings and is not included within a designated

Conservation Area. However, the heavily altered warehouse building within the northern end

of the site is considered to be a non-designated heritage asset and is noted as being of local

significance by the London Borough of Ealing Council, all other structures on site have been

confirmed as having no individual or contributory heritage significance.

4.2.9 The consideration and forecasting of potential effects is based upon an assessment of data

relating to designated and non-designated heritage assets, undertaken by professionals with

extensive desk and field-based experience in the identification, assessment and mitigation

of development-related effects on the historic environment.


4.3.1 The site is perceived to have a generally low archaeological potential for all past periods of

human activity. Post-depositional impacts as a result of previous and existing development

is considered likely to have been severe. The predicted impact of the development is

considered likely to be negligible in archaeological terms.

4.3.2 The proposals seek to demolish the former Perfume Factory building which is of low local

importance. This would result in both constructional and operational effects that are direct

and of a major adverse impact. The constructional and operational effects on the Locally

Listed Perfume Factory would therefore be moderate adverse overall.

4.3.3 The impact upon remaining identified above ground heritage assets is likely to be through

indirect setting impacts. In assessing the indirect effects of development on the above

ground heritage assets, such as setting, an assessment methodology has been used which

is based on adopted guidance on setting Historic Environment Good Practice Advice in

Planning: Note 3 (GPA3): The Setting of Heritage Assets (March, 2015).

4.3.4 The assessment considered that the significance and setting of all of the above ground

heritage assets would remain unaltered by the proposed development due to their removed

location, setting and overall nature. Both the construction and operation effects would

therefore be neutral.

4.4 Mitigation


4.4.1 No further archaeological mitigation measures are considered necessary for this site. This

has been confirmed in writing from LB Ealing’s archaeological advisors.

4.4.2 The construction phase will see the demolition of the former Perfume Factory, which as a

locally listed building (non-designated heritage asset) is considered to be of low importance.

Whilst the Heritage Statement provides an assessment of the building and demonstrates

that its interest has been largely lost through later alterations, a recording condition may be

appropriate to further mitigate the major adverse impact of its compete loss.

4-3


4.4.3 No negative operational effects (direct or indirect) upon the setting or significance of further

above ground heritage assets surrounding the site are considered to be applicable in this

case.

4.4.4 As noted, this is largely due to the removed location of these assets and their relative

individual settings that define and contribute to their significance and appreciation. The

proposal will be visible and experienced as part of an existing and emerging group of tall

buildings which seek to regenerate the local area and contribute significantly towards place-

making. As such, any potential cumulative impacts will be beneficial as the proposal will

form a high quality addition to this emerging townscape character and in views from the

surrounding conservation areas. This is assessed within the Heritage Statement set out in

Appendix D2 and formalised within tables 7.7-7.10 for the purpose of this ES chapter.

4.4.5 Therefore no further mitigation measures at operation phase are necessary in this instance.

5-4

5. DAYLIGHT AND SUNLIGHT

5.1 Introduction

5.1.1 The proposed development site is located in North Acton in an area which has been

identified by the Mayor of London and London Borough of Ealing for intensification as part of

an overarching vision for the immediate area, reflected in planning policy.


5.2.1 Previous phases of this overarching development have already been built and occupied.

5.2.2 The proposed development site is one of the last phases to be developed, in adherence with

the overall aim for the area as a whole.

5.2.3 As such, the current buildings are of a much lower density than is aimed for and reflected in

the scale and design of the recently completed and occupied immediate neighbouring

buildings. The buildings are low rise and as such delivering the stated aim for the area will

therefore inevitably involve impacts to existing daylight and sunlight amenity of neighbouring

dwellings, as the current massing on site changes to be more reflective of the goals for the

area.


5.3.1 The detailed assessments confirmed some occupants of existing dwellings would

experience potentially noticeable reductions but these would be a small number overall. The

level of any impact is moderate at worst and that is restricted to a tiny amount of neighbours.

5.3.2 Daylight and Sunlight levels post development would generally be in keeping with

expectations for the area, both for existing and future occupants.

5.3.3 Overall, given the adequacy of retained levels having regard for typical local expectations

the impacts are considered acceptable

5.3.4 In the cumulative scenario, as would be expected with the addition of other dense

development also in keeping with the aims of the Local Authority and Mayor of London for

the area there would be a lowering of retained Daylight and Sunlight for the identified

receptors.

5.3.5 The overall impact would remain acceptable in the round, with no material worsening of the

baseline assessment.

6-5

6. FLOOD RISK AND DRAINAGE

6.1 Introduction

6.1.1 This section provides a summary of the Flood Risk Assessment (FRA) undertaken and

mitigation measures proposed as part of the Proposed Development.

6.1.2 The site is located off Wales Farm Road / Victoria Road on the existing Perfume Factory

site. The current use is Brownfield; it contains a mixed-use building and car park and is

100% impermeable.

6.1.3 The site is approximately 0.49ha and current surface water drainage discharges unrestricted

into a Thames Water Combined Sewer in Wales Farm Road / Victoria Road.

6.1.4 The Proposed Development is a mix of residential with retail provided at ground floor and a

basement level for plant equipment servicing the building. A full description can be found in

Chapter 1 of this document.


6.2.1 As part of the Proposed Development at the existing Perfume Factory in North Acton,

Robert Bird Group (RBG) have been appointed by Essential Living (North Acton) Ltd to

undertake a site specific Flood Risk Assessment (FRA) and to provide an Environmental

Statement based on the results of the FRA.

6.2.2 The purpose of this report is to provide a high-level summary of the key issues related to

floods and drainage risks, the Proposed Development may pose to the local area and

environment.

6.2.3 The methodology of the FRA consists of establishing the flood zone type, identifying

sources of flood risk, such as rivers, identifying storm water risks, collecting required

information from statutory bodies (i.e. Environment Agency) and, if necessary, seeking

consultations with those bodies.

6.2.4 As the site is within FRA zone 1, with an area of 0.49Ha, a site specific FRA is not required

according to Environmental Agency guidance. However, the FRA is included as part of the

environmental impact assessment for completeness.


6.3.1 Due to the effects of climate change, more intense and frequent rainfall is expected and this

could increase the risk of flooding from surface water. This would also affect the existing

infrastructure due to increased peak discharge and could lead to flooding downstream.

6.4 Mitigation

6.4.1 To comply with planning policies, SFRA and the London Plan, the suitable strategy for this

site is to provide a 50% reduction in pre-development flows, which can be attenuated on site

prior to discharge via gravity, using appropriate SUDS techniques. The preferred solution of

restricting surface water discharge to greenfield run-off rates is unsuitable for the Proposed

Development.

6-6

6.4.2 The SFRA indicates that there is a low risk of groundwater flooding to the development.

However, due to its depth, the basement will require suitable protection from the ingress of

ground water. This will be in the form of suitable waterproofing and protection and/or

drainage systems to ensure any moisture or seepage of water is drained to a suitable

location.

6.5 Summary of effects

6.5.1 The site is located in Flood Risk Zone 1, which has a low probability of flooding (less than 1

in 1,000 annual probability of river or sea flooding).

6.5.2 Based on the SFRA and available information, the site has a low risk of flooding from rivers

and groundwater. There are records of sewer flooding in the local area of the Proposed

Development, which may affect wastewater discharge from the site. Reduction in surface

water discharge off site would reduce the risk of sewer flooding and assist in increasing

capacity of existing sewers.

6.5.3 To mitigate the risk of flooding from surface water and anticipated effects of climate change

the development will use SUDS to manage storm water and reduce pre-development

discharge rates by a minimum of 50% up to the 1 in 100 year storm event plus climate

change.

6.5.4 The above SUDS techniques and reduction in discharge off site will assist in any potential

capacity issues within existing sewers and reduce the risk of sewer flooding in the local

area.

6.5.5 The basement will require suitable waterproofing and protection from ground water based

on its use.

7-7

7. GROUND CONDITIONS AND CONTAMINATION

Introduction

7.1.1 This section provides a summary of the potential effects upon ground conditions and

contaminated land with a view to identifying whether the development will have any

residual effects.


7.2.1 Details on the ground conditions associated with the development area are provided in a

site investigation report prepared by RSK for the wider Perfume Factory site footprint, which

includes a full Phase 1 desk study. An accompanying appraisal of the site investigation

report has also been produced to update the risk assessment and conclusions contained

within the earlier site investigation report with respect to the proposed residential end land

use as the most sensitive use considered under the contaminated land regime. Whilst the

site investigation appraisal also relates to the wider Perfume Factory site, pertinent

information relating to the subject site area has been sub-referenced accordingly.


7.3.1 Potential adverse impacts were identified in relation to the demolition, construction

works and operation of the site, primarily relating to human health effects with respect to

future occupants and nearby residents, but also relating to flora and fauna.

7.3.2 These impacts were generally associated with the creation of preferential pathways for

the remobilisation and/or migration of contaminants, introduction of contamination

sources during the importation of aggregates and the potential for fuel/oil/chemical spills

during the operation of plant and machinery. Operational phase impacts related to the

potential remobilisation of existing contaminants and exposure of residents to potential

contamination via a number of pathways

7.4 Mitigation

7.4.1 To mitigate the predicted impacts, a number of measures have been proposed,

including the requirement for supplementary investigation works, primarily to refine the

baseline conditions around former tanks and where significant depths of made ground

have been encountered, and the subsequent preparation of an Options Appraisal and

detailed Remediation Method Statement.

7.4.2 These works would be supplemented the preparation of a Construction Environmental

Management Plan (CEMP) which would include quality control procedures to be employed

by contractors for the import and export of materials to and from site, methods for controlling

surface water run-off and dust and measures to remove contaminated materials off site to

licensed treatment or disposal sites.

7-8


7.5.1 With full implementation of the outlined mitigation measures, there will be no residual

adverse effects during the demolition, construction or operational phases of the

development.

8-9

8. NOISE

8.1 Introduction

8.1.1 The impacts of noise and vibration have been assessed relating to the proposed mixed-

use development at the Perfume Factory, Acton, West London. The assessment follows

nationally and locally recognised policies, standards and guidelines, and includes data

from attended and unattended onsite noise measurements, existing and future

predictions of traffic levels and predictions from computer noise modelling software.


8.2.1 The sensitive receptors identified for assessment are categorised depending on the

stage of the development at which they may be affected, i.e. construction noise and

vibration receptors, operational traffic noise receptors and future residential receptors.

8.2.2 A noise and vibration monitoring survey was undertaken during the day and night of

Wednesday 3rd December and Thursday 4th December 2014. The survey comprised of

a combination of attended and unattended monitoring. Monitoring was undertaken as

part of the original scheme however, due to the short time period and likely increase in

ambient noise levels, the 2014 data is deemed as being appropriate for this updated

assessment.

8.2.3 Assessment of the construction phase has been undertaken using a generic

construction methodology and plant list, as a confirmed plant list was unavailable at the

time of writing. Construction noise has been predicted at the facades of the receptors

surrounding the site using a computer noise model, using data from BS5228-

1:2009+A1:2014 ‘Code of practice for noise and vibration control on construction and

open sites. Noise’.

8.2.4 The suitability of the site for residential and commercial development has been

assessed with reference to the indoor ambient living space criteria in BS 8233:2014

‘Guidance on sound insulation and noise reduction for buildings’ and Ealing Council

SPG10 Guidance.


Construction Phase

8.3.1 Based on noise predictions, the construction phase will result in daytime noise levels

that slightly exceed the threshold criteria for the student accommodation building at

Victoria Road, which is one of the closest sensitive receptors to the site. Those

predicted noise impacts will be exclusively referred to earthworks and the general

construction activities. No construction noise impacts are envisaged for the remaining

the sensitive receptors in the surroundings of the developments site.

8.3.2 It should be noted that the predicted levels are calculated with all construction plant

focused at the closest point on the boundary to the receptor. In reality, this is not likely

to be the case and therefore the levels are considered to be a worst-case scenario. The

predicted noise levels would most likely only happen for a matter of days during the

construction phase of the development.

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Operational Phase

8.3.3 Operational traffic for data the completed development have been assessed for the

future years 2021 and 2036. A comparison between the ‘Do nothing’ and ‘Do

something’ scenarios has concluded that predicted noise impacts due to changes in

traffic levels are of a magnitude that are no greater than ±1 dB, which would be

considered a negligible impact in both the short term and the long term. Traffic data has

included the provision for future developments and the operational effect of the

proposed HS2 link.

8.3.4 Predictions generated using assessment year (2021) traffic flows indicate that all

facades on the edge of the proposed development area will require façade attenuation

over and above that provided by an open window, in order to meet indoor noise criteria

for living rooms during the day and bedrooms at night.

8.3.5 An assessment of outdoor residential living areas shows that areas potentially to be

developed as gardens or amenity outdoor space in the western area of the site are

predicted to be above what is considered to be the upper limit for such areas. However,

BS 8233 acknowledges that the external guidelines are, ‘not achievable in all

circumstances where development might be desirable as such, a compromise between

elevated noise levels and other factors, such as the convenience of living in these

locations or making efficient use of land resources to ensure development needs can be

met, might be warranted’.

8.3.6 An assessment of operational vibration, from existing train movements on the

development has also been undertaken. Vibration Dose Values (VDV) are significantly

below the threshold criteria contained within BS 6472: 2008 ‘Guide to evaluation of

human exposure to vibration in buildings. Vibration sources other than blasting’. No site-

specific mitigation is proposed for the development.

8.4 Mitigation


8.4.1 It is advised that construction be done to Best Practicable Means and that

plant/machinery be located at largest separation distance from all the existing receptors,

preferably within the centre of the site.


8.4.2 It is advised that fixed plant, associated with the commercial receptors be located at

largest separation distance from all the existing receptors, preferably within the centre

of the site. Facades of dwellings and commercial space should be appropriately

designed to provide the necessary attenuation required to meet the indoor ambient

criteria for living spaces.

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9. SOCIO-ECONOMICS

9.1 Introduction

9.1.1 This section identifies the potential socio-economic effects of the construction and

operation phases of the Proposed Development. These include employment, GVA,

housing provision, and social/community effects.


9.2.1 Whilst acknowledging that there are no specific methodological guidelines or

requirements for socio-economic assessments in the EIA context, the methodology for

this assessment has been informed by standard approaches to undertaking socio-

economic impact assessments, drawing on the guidance in HM Treasury’s Green

Book1,and the Town and Country Planning Environment Impact Assessment

Regulations.

9.2.2 The main stages of the approach have included:

Reviewing the policy context of the Proposed Development;

Establishing baseline conditions in the study area to determine potential

receptors;

Defining receptor sensitivity to potential socio-economic effects from the

Proposed Development (where possible);

Identifying the potential socio-economic effects of the Proposed Development

on receptors, with consideration given to their magnitude, duration (e.g.

short/long term, temporary/permanent) and nature (i.e. adverse/beneficial);

Identifying the significance of potential socio-economic effects;

Identifying mitigation measures where significant adverse effects are predicted;

and

Identifying residual effects after mitigation.


9.3.1 The socio-economic assessment predicts the following:

Not significant employment effects on the construction labour market of the

London Borough of Ealing and London Borough of Hammersmith & Fulham;

Not significant employment effects on the retail labour market of the London

Borough of Ealing and London Borough of Hammersmith & Fulham; and

Not significant effects on social infrastructure and retail jobs supported through

additional retail spend at the London Borough of Ealing and London Borough of

Hammersmith & Fulham level.

1 The Green Book: Appraisal and Evaluation in Central Government, HM Treasury, 2003 with amendments in

2011.

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9.4 Mitigation

9.4.1 No significant adverse effects have been identified for the construction and operational

phases of the Proposed Development, thus no specific mitigation measures are

required.

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10. TOWNSCAPE AND VISUAL IMPACT

10.1 Introduction

10.1.1 The Townscape and Visual Impact Assessment considers the potential townscape and

visual effects of the Proposed Development on a selection of views, townscape character

areas and the townscape settings of built heritage assets (and a direct effect in the case of

the locally listed building on the Site). Consideration was given to effects during construction

and as a result of the completed development.


10.2.1 For the purposes of the assessment, the surrounding townscape was divided into

townscape character areas, which have readily identifiable characteristics, such as

topography, natural characteristics, patterns of land use, urban grain and building form, in

common. The Site was identified as being located in townscape character area A, 'North

Acton Station and surrounds', the character of which is dominated by large scale and tall

recently constructed buildings.

10.2.2 Built heritage assets, including any Conservation Areas, Listed Buildings, and Locally Listed

Buildings, were identified in the area around the Site. The potential for each asset or its

townscape setting to be affected to a significant extent in townscape and visual terms was

considered as part of the assessment.

10.2.3 A selection of 31 views has been provided, including a range of local, medium and long

range views, and representative townscape views.

10.2.4 For each of the identified views, the assessment contains images of the view as existing, the

view as proposed with the Proposed Development in place, and the view as proposed with

other consented ('cumulative') schemes also shown. Accurate Visual Representations

(AVRs) of the view as proposed and the view as proposed including cumulative schemes

were prepared for each view. AVRs are produced by accurately combining images of the

Proposed Development (typically created from a three-dimensional computer model) with a

photograph of its context as existing.

10.2.5 Assessment of the effect of the Proposed Development on the identified receptors has been

provided in the Townscape and Visual Impact Assessment, based on the following method.

10.2.6 The sensitivity of the receptor as existing is assessed as high, medium or low, depending on

the importance, value and quality of the receptor, and nature and expectation of the viewer.

The assessment of the sensitivity of the receptor under consideration is moderated to take

into account a judgement about its quality in the round.

10.2.7 The magnitude of the change resulting from the Proposed Development is assessed as

major, moderate, minor or negligible according to the change to the receptor.

10.2.8 These two measures are combined to provide a measure of the significance - major,

moderate, minor or negligible - of the effect on the receptor, which will result from the

Proposed Development, the most significant effects being effects of major magnitude on

receptors of high sensitivity.

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10.2.9 Effects are assessed qualitatively as beneficial, adverse, or neutral. The assessment as

beneficial or adverse is a 'net equation', since with regard to the receptor that is being

assessed; there may be both positive and negative effects as a result of the development.

10.2.10 An overall assessment of cumulative affects i.e. of the effect of the Proposed Development

taking into account other proposed and consented schemes, is also provided. The approach

to cumulative assessment is to focus on the additional effects of the Proposed Development

on top of the cumulative baseline.

Baseline Assessment

10.2.11 The Site is located in North Acton, close to the London Underground Station, and with its

principal frontage facing a significant north-south route within the local area (Wales Farm

Road/Victoria Road, part of the A4000). A grouping of large scale and tall buildings is

located west of the Site, to the south and west of North Acton Station.

10.2.12 The Site falls within what is identified as the 'Southern Gateway' to Park Royal in the LBE

Core Strategy and DS DPD, and it lies within the Old Oak and Park Royal Opportunity Area.

The Southern Gateway also covers the existing grouping of tall buildings at North Acton.

The Site is located at an identifiable threshold point within the Southern Gateway -

immediately south of a bridge across the Central Line railway tracks, which forms a key

entry point to the main part of the Park Royal area - and it is the eastern-most of the sites

identified as falling within the Southern Gateway.

10.2.13 The Site is occupied by a two storey tall former factory building, originally built in the 1930s

but much altered. Its main frontage to Wales Farm Road comprises two linked rectangular

buildings with horizontal strips of fenestration. It is surrounded by open parking areas to the

west and north, such that it is set back from surrounding roads. This building is included on

LBE's Local Heritage List.

10.2.14 The existing building on the Site is not of a sufficient scale to mark the Site within the wider

townscape. Although the western façades of the existing building are of some limited visual

quality, the low scale of the building and the presence of a car parking area to its west is

such that the Site presents a low quality face to the street overall, and fails to provide strong

definition and animation to it.


Assessment of Effect

10.3.1 The assessment concludes that there would be temporary effects as a result of construction

which would be no more than ‘moderate’ in significance and ‘adverse’ in effect for views; ‘no

more than ‘minor to moderate’ in significance and ‘adverse’ in effect for townscape character

areas; and no more than ‘minor’ in significance and ‘adverse’ for heritage assets outside the

Site. With regard to the locally listed building on the Site, there would be a temporary

‘adverse’ effect of ‘moderate’ significance as a result of its demolition; however, the

replacement buildings would be of a high architectural quality and the removal of the locally

listed building would allow for a generous entrance to the proposed courtyard from Wales

Farm Road/Victoria Road, located in the optimal position to facilitate easy and natural

pedestrian movement into the Site, and would therefore contribute to an outcome which is

beneficial overall.

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10.3.2 The Proposed Development would redevelop the Site with a series of new buildings which

would strengthen definition of Victoria Road/ Wales Farm Road and help to activate it, and

would provide a substantial new area of public realm for the local area. The greater visibility

of the Proposed Development compared to the existing building, given the Site's location

next to a major entry point to Park Royal, would aid legibility within the wider area.

10.3.3 The taller parts of the Proposed Development, Block A and more particularly the northern

part of Block B, would appear as part of the existing grouping of tall buildings at North Acton

and would consolidate that grouping, albeit they would have a different, more vertically

emphasised form compared to them, and Block B would appear noticeably taller in some

views. This would introduce welcome variety in terms of height and form into what is

currently a somewhat homogenous grouping in these regards; the result is clearly preferable

in visual terms to 'more of the same' when considering the group of recent developments

nearby. The tallest part of the Proposed Development, the northern part of Block B, would

be well-proportioned, with a distinctive form and appearance.

10.3.4 The height of Block B would be appropriate given the Site's location; it would allow the

Proposed Development to mark the southern approach to Park Royal at an identifiable

threshold point and it would enable the Proposed Development to define a new eastern

edge to the North Acton tall buildings grouping. In some views from the west along Western

Avenue, Block B would also act as a landmark on the route into central London.

10.3.5 The architecture of the Proposed Development would be of a high quality, and the

elevations of each block would have an ordered quality. Each block would be divided into an

'inner layer' and an 'outer frame', such that they would have a visually interesting form and

appearance. Balconies and angled window reveals would add further depth and articulation.

10.3.6 The Proposed Development would display a well-judged balance between uniformity and

difference, with a common overall architectural approach such that it would appear as a

coherent development, but with differences in the detailed expression and materials

between the blocks, such that there would be visual interest.

10.3.7 The Proposed Development would consolidate the North Acton grouping of tall and large

scale buildings and enhance its composition in medium and long range views. The high

quality architecture and strong definition of Wales Farm Road/ Victoria Road would enhance

short range views. The Proposed Development would have a ‘beneficial’ effect in the views

in which it would be most visible as a result (ranging from 'minor' significance to 'moderate'

significance). It would have a ‘neutral’ effect where not visible or visible to a small extent in

views.

10.3.8 The Proposed Development would reinforce the existing and emerging character of the

townscape character area in which it is located (Townscape Character Area A, North Acton

Station and surrounds). This would be an effect of 'moderate' significance which would be

'beneficial' in nature.

10.3.9 The surrounding townscape character areas are generally dominated by lower scale

development, and the existing North Acton grouping of large scale and tall buildings

contrasts with them in its form and scale. The Proposed Development would appear as an

addition to this grouping, adding coherently to an existing background layer of townscape

when seen from surrounding townscape character areas, and enhancing the composition of

the grouping through the variation in height and form it would bring. The effects in respect of

10-16

these other Townscape Character Areas would range from 'minor' to 'minor to moderate'

significance, and would be 'beneficial' in nature in each case.

10.3.10 The Proposed Development would appear in the background of some views from within

Conservation Areas in the wider area around the Site. It could clearly be understood as lying

in the distance, distinct from the Conservation Areas in the foreground of such views, and

would generally appear together with the existing tall buildings at North Acton. There would

be no significant effect with regard to the appreciation of these Conservation Areas (effects

of no more than 'minor' significance, and 'neutral' in nature). While there would be an

adverse effect of ‘moderate’ significance in respect of the demolition of the locally listed

building on the Site considered in isolation, the high quality of the replacement buildings and

the urban design benefits this would facilitate would be beneficial overall.

10.3.11 The Proposed Development would be in line with national, regional and local planning policy

on design quality. The provision of tall buildings within the Proposed Development is

consistent with local and regional policy, including the Old Oak and Park Royal OAPF which

identifies the Site as lying within an area which is suitable for tall buildings. The Proposed

Development would be in line with Policy 1.2 of the LBE Core Strategy in terms of

"contributing positively to the urban environment" and not harming heritage assets.

10.3.12 The cumulative schemes at Holbrook House, the Carphone Warehouse site, the Portal,

Rehearsal House, 6 Portal Way and 140 Wales Farm Road would form a coherent

expanded tall buildings grouping at North Acton, together with the Proposed Development.

These schemes are coming forward in the context of large scale redevelopment envisaged

under the Old Oak and Park Royal OAPF, which envisages such redevelopment in North

Acton and across a wider area, including Old Oak Common. This would result in a character

of new development that would inevitably be different to that of existing lower scale areas in

the wider surrounding area, and the OAPF notes that redevelopment will result in "…greater

heights and densities than the surrounding existing context…".

10.3.13 The Proposed Development would continue to act as a visual 'book-end' for the expanded

grouping in many views in the cumulative situation, often in combination with the scheme at

140 Wales Farm Road. In some views, the cumulative schemes would partially block sight

of the Proposed Development, reducing its visual prominence and the significance of its

effect, or would have a greater apparent height, such that it would be less of a focal point.

10.3.14 Overall, the Proposed Development would represent a significant improvement on the

existing situation on the Site. It would provide considerable urban design and public realm

benefits, including stronger definition and animation of Wales Farm Road/ Victoria Road.

The taller elements within the Proposed Development would consolidate the existing tall

building grouping at North Acton while improving its overall composition through their height

and form; they would mark a significant threshold point within the 'Southern Gateway' to

Park Royal, within the Old Oak and Park Royal Opportunity Area; and they would define a

new eastern edge to development within the North Acton tall buildings grouping. Where

seen in views including heritage assets, the Proposed Development would appear in the

background, in the distance or middle distance and often in conjunction with the existing tall

and large scale buildings at North Action. It would not have any significant effect in

townscape and visual terms on appreciation of heritage assets within the foreground of such

views.

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10.4 Mitigation


10.4.1 Other than hoarding, no further mitigation is considered necessary in respect of townscape

and visual effects.


10.4.2 The iterative design process for a complex project on an urban site such as the subject of

this assessment is inherently one whereby visual impact is taken into account at each stage.

Any unacceptable visual impacts are mitigated by the design team as an integral part of the

design development iterations. By virtue of the careful attention that has been given to the

design of the new buildings and the public realm through this thorough process, therefore,

the Proposed Development in the form in which it is submitted for planning permission does

not give rise to any adverse visual impacts which require mitigation.

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11. TRANSPORT AND TRAVEL PLANNING

11.1 Introduction

11.1.1 The transport and travel planning chapter of the Environmental Statement (ES) assesses

the potential transport related environmental effects associated with the Proposed

Development.

11.1.2 This non-technical summary outlines the key findings of the ES transport and travel planning

chapter.


11.2.1 Information presented in the ES transport and travel planning chapter is based on data and

analyses undertaken as part of the Transport Assessment (TA) prepared by Peter Brett

Associates (PBA) in support of the planning application for the Proposed Development.

11.2.2 The ES transport and travel planning chapter has been prepared in accordance with the

Town and Country Planning (Environmental Impact Assessment) Regulations 2011;

Guidelines for Environmental Impact Assessment (Institute of Environmental Management

and Assessment (IEMA), 2004); Guidelines for the Environmental Assessment of Road

Traffic (Institute of Environmental Assessment (now IEMA), 1993) (the ‘IEMA Guidelines’);

Volume 11 of the Design Manual for Roads and Bridges (DMRB) – Environmental

Assessment (Highways Agency et al.); Guidance on Transport Assessment (Department for

Transport (DfT), 2007); and Planning Practice Guidance - Transport Assessment

(Department for Communities and Local Government (DCLG), 2014).

11.2.3 In accordance with the above guidance, the assessment has considered the significance of

transport effects of the Proposed Development in relation to the following criteria: pedestrian

severance; pedestrian and cycle environment; pedestrian fear and intimidation and accident

and safety. The significance of the effects on each criterion has been determined based on

the magnitude of the effect and the sensitivity of the receptor.

11.2.4 The assessment of effects has considered the following scenarios:

2017 baseline

The busiest construction year (2019):

o 2019 including committed development traffic

o 2019 including committed and Proposed Development traffic

The development opening year (2021):



15 years after opening of the development (2036),



11.2.5 A total of 15 committed schemes as well as HS2 have been included within this

assessment.

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During construction

11.3.1 The busiest construction period in terms of traffic generation will be from April 2019 to

July 2019. During this period, it has been assessed that a total of approximately 44 two-

way vehicle movements will enter and exit the construction site per day. This represents

a net reduction of 40 two-way trips per day compared to the trip generation of the

existing development on Site.

11.3.2 As a result of this reduction in vehicle trips, the construction of the Proposed

Development is deemed to result in no significant effect on severance, pedestrian

delay, fear and intimidation or accidents and road safety.

Once operational

11.3.3 Once operational, the Proposed Development is forecasted to generate approximately

94 two-way trips on the local highway network per day. This represents a net increase

of 10 two-way trips per day compared to the existing development on Site.

11.3.4 As a result of this low increase in vehicle trips, the operation of the Proposed

Development is deemed to result in no significant effect on severance, pedestrian

delay, fear and intimidation or accidents and road safety in 2021 and 2036.

11.4 Mitigation


11.4.1 The following measures will be taken in order to mitigate any adverse environmental

effects resulting from construction vehicle movements associated with the Proposed

Development:

Implementation of the Construction Management and Logistics Plan;

No parking provision for construction staff to encourage the use of sustainable

modes of transport for access to and from the site;

Co-ordination with other local development schemes, where possible, in terms of

the timing of construction activities and the construction supply / logistics chain.


11.4.2 The following mitigation measures will be implemented for the operational stage of the

Proposed Development:

Implementation of the Delivery and Servicing Plan;

Implementation of a Site-wide Travel Plan;

Installation of wayfinding signs to aid pedestrian movement to nearby amenities and

public transport facilities;

Provision of high quality cycle parking facilities on site to for all users of and visitors

to the site to encourage cycling;

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Provision of an active frontages at ground floor level, which promotes natural

surveillance, and good permeability across the Site with a high quality public realm

that will be accessible to all;

Provision of lighting on Site within the public realm space to create a safe

environment; and

Provision of a low number of car parking spaces will limit the number of vehicle trips

generated by the Site.

Provision of a left-in/left-out access to replace the existing all movements access

junction.

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12. WIND ASSESSMENT

12.1 Introduction

12.1.1 This section reviews the existing wind and microclimate at the proposed development site .


12.2.1 Wind conditions at the existing Site (Configuration 1) are a mix of sitting and standing

use with isolated instances of leisure walking conditions towards the north-west of the

Site. These conditions are suitable for the current use of the Site.

12.2.2 Wind conditions with the Proposed Development and proposed landscaping strategy in

situ (Configuration 2), are suitable for the required use throughout the Proposed

Development, apart from balcony locations 225 and 240 and roof-top terrace locations

238 and 239, which are one category windier than required (Standing / entrance

conditions, instead of required sitting conditions).

12.2.3 With the Imperial College building, towards the south of the Site built out (Configuration

3), wind conditions throughout the Site remain largely consistent with the Proposed

Development and Existing Surrounds, apart from balcony location 240, where wind

conditions improve to become suitable for the required sitting use. Strong winds in

excess of B7 threshold occur at location 111 towards the south-east of the Imperial

College building, however this location is inaccessible and is considered acceptable.

12.2.4 With the cumulative surrounds built out (Configuration 4), wind conditions remain

suitable for required use throughout the Proposed Development, apart from balcony

location 225 and roof-top terrace locations 238 and 239. However; strong winds in

excess of B7 occur at location 77 on the neighbouring public house site, and on location

239 on roof-top terrace within the Site. These winds are considered a safety risk and

are required to be mitigated through further wind tunnel testing.

12.2.5 In addition to the proposed landscaping strategy, 10 trees of 6m height were installed

towards the south-east of the Site to improve wind conditions. Locations of these trees

are shown in Figure 26 in the Technical Appendix 15: Wind Microclimate.

12.3 Mitigation

12.3.1 Further mitigation is proposed at location 77 in the form of 1.5m – 2m high hedges on

the neighbouring public house site, and extension of the pergola along with a glazed

pergola roof on roof top terrace location 239. These measures are recommended to be

tested in the wind tunnel to ensure their effectiveness.

12.3.2 Mitigation measures are also proposed on balcony locations 225 and 240 in the form of

glazed balustrades replacing porous balustrades, however it is noted these are private

amenity spaces where users can choose not to sit outside on a windy day.

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13. CUMULATIVE EFFECTS

13.1 Introduction

13.1.1 The cumulative effects chapter of the Environmental statement assesses the potential for

significant cumulative effects associated with the proposed scheme.

13.1.2 Cumulative effects can arise from the combined effect on a given receptor or resource of

other committed development projects when considered in combination with proposed

scheme. For example, a proposed industrial plant may be predicted to generate low levels

of emissions to air, but when such emissions are considered in combination with predicted

emissions from a nearby proposed bypass, these may result in air quality standards being

exceeded.

13.1.3 Cumulative effects can also arise from the interaction of two or more environmental effects

associated with the proposed scheme on a given receptor or resource. For example, a

residential receptor may be exposed to air quality degradation and increased noise levels

from a project that singly may be deemed acceptable, but in combination may result in an

unacceptable level of nuisance.

13.2 Committed developments

13.2.1 There are 18 significant developments within close vicinity to the proposed site;

Portal Way, Acton

5 Portal Way

4 Portal Way

Chase Road and Victoria Road

Former BBC Costume Store

The Carphone Warehouse

NEC House

North Acton Station

Holbrook House

Nash House

6 Portal Way

Land at the junction of Portal Way and Wales Farm Road

The Portal Land at Wales Farm Road and Portal Way Acton

Monarch House

Land Junction Of Horn Lane / Western Avenue

2 Portal Way

140 Wales Farm Road

Oaklands, Old Oak Common Lane

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13.2.2 For ease of reference, we have referred to these sites as Sites A, B, C etc. Details of

the proposed developments are set out below:

Site 1: Portal Way, Acton

13.2.3 Redevelopment to provide two mixed-use buildings with roof level amenity space

(seven-storeys and eight-storeys) to provide 184 student units on upper floors and

382sqm on ground floor for use as student lounge and lobby. The proposals also

include the creation of a biodiversity park and community pocket park as well as the

provision of four parking spaces and 132 cycle parking spaces.

Site 2: 5 Portal Way, Acton

13.2.4 A proposal for the change of use from office to a consulate facility (Sui-Generis Use)

including external alterations to the building envelope including re-cladding and

alterations to fenestration, alterations to parking layout, pedestrian access, landscaping

and boundary treatment as well as refuse and recycling storage and bicycle storage.

Site 3: Ramada Encore, 4 Portal Way, Acton

13.2.5 A proposal for the extension to an existing 150 bedroom hotel, with rooftop extension to

the existing hotel and four storey rear extension, associated servicing and landscaping

to provide an additional 75 bedrooms (225 in total).

Site 4: Carphone Warehouse

13.2.6 The Carphone Warehouse development, on Portal Way, is a proposed development,

which will include the demolition of the existing buildings and the construction of 8

blocks ranging in height from 6 to 32 storeys to incorporate up to 764 residential flats.

Due to the close proximity of this development to the Proposed Development, there

may be potential cumulative effects that will need to be considered such as air pollution,

noise and traffic.

Site 5: Chase Road and Victoria Road

13.2.7 An outline planning application for the development of the site to provide a part four,

part ten, part twelve, part fourteen, part eighteen-storey building, plus basement,

comprising 673 square metres of commercial floor space for flexible use for shops,

Financial and Professional Services, Restaurants and Cafes, Hot Food Takeaway,

Business or non-residential Institution and 151 residential units, together with alterations

to the existing access and provision of 30 car parking spaces and 169 cycle storage

spaces at basement level.

Site 6: Former BBC Costume Store

13.2.8 Redevelopment (following demolition of the former BBC Costume Store) to provide a

part six, thirteen, fifteen and eighteen storey building (incorporating a basement floor)

comprising 286sqm of retail/financial and professional/food and drink/hot food take-

away spaces and 92 cluster units (of between 6-9 units per cluster) providing 718

bedrooms of student accommodation and 4 studios for academic staff, exhibition

gallery; vehicle/pedestrian access from Victoria Road; 9 car parking spaces and 314

cycle parking spaces and 4 disabled scooter spaces and a turning head; private and

public open spaces comprising a private courtyard, public square, open space and

multi-use games area (MUGA), and hard and soft landscaping; and refuse storage.

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Site 7: NEC House

13.2.9 Mixed- use redevelopment (following the demolition of the office building) on the site to

provide a grouping of buildings rising from 3 storeys at the south, to 11, 16 and 19

storeys (plus basement) at the northern end of the site with a lower 7 storey building

linking the 11 and 16 storey buildings and a single storey linking these to the taller

element - comprising 1,675sqm of office space, student accommodation (Sui Generis)

comprising 96 student cluster apartments (of between 5 and 8 units per cluster)

providing 592 study rooms, and 66 students studios, and one rector studio (total

number of units is 659); together with associated facilities 930sqm for retail/financial

and professional/food and drink (use classes A1/A2/A3); 130sqm community space and

cycle storage; public open spaces and alterations to the public realm; private amenity

space; rooftop amenity space; rooftop plant, parking (24 spaces); cycle parking; access

and associated works.

Site 8: North Acton Station

13.2.10 A proposal for the redevelopment of the embankment and retaining wall adjacent to the

east-west station access footpath to provide a cycle hub consisting of four modular

shelters with integrated cycle parking for 48 bicycles, bike hire storage system for 20

folding bicycles; associated lighting, CCTV; retaining wall and hard and soft

landscaping.

Site 9: Holbrook House

13.2.11 This is a proposed development which would include the demolition of the existing

buildings on the site and the redevelopment of the site for a building of up to 24 storeys

for student accommodation comprising 424 bed spaces (without both clusters and

studios).

Site 10: Nash House

13.2.12 A proposal for the demolition of the existing office building and redevelopment by a

mixed use building of 13,824 sqm comprising of 2,953 sqm of business space, 462 sqm

of retail space, 190 sqm of community / business floorspace and 323 bedrooms of

student accommodation with vehicle/pedestrian access from Old Oak Lane.

Site 11: 6 Portal Way

13.2.13 A full planning application for the demolition of all existing buildings and the

redevelopment of the site to provide a double storey basement with four buildings of 2,

9, 11, 32 and 42 storeys comprising 578 residential flats and 3079.2sqm of flexible use

floorspace. The proposal includes a landscaped east-to-west public route between

Victoria Road and Portal Way, together with associated amenity and play space, roof

gardens, cycle parking, car parking, servicing, public realm improvements, landscaping

and infrastructure works.

Site 12: Land at the junction of Portal Way and Wales Farm Road

13.2.14 Request for formal scoping opinion under Regulation 10 of the Town and Country

Planning Regulations 2011 for mixed-use redevelopment comprising 370 residential

units and up to 1,000 square metres of commercial and business floor space formed by

a single building up to 40 storeys (130 metres high) with associated 29 car parking

spaces and amenity space.

13-25

Site 13: The Portal Land at Wales Farm Road and Portal Way

13.2.15 A full planning application for the redevelopment of the site to provide a single storey

basement with a part 10, part 36 storey building comprising 355 residential units and

ancillary facilities with a mix of flats and 549sqm of flexible use floor space. The

proposals also include a landscaped public realm, together with associated public and

private amenity space, cycle parking, car parking, landscaping and other associated

works.

Site 14: Monarch House

13.2.16 A proposal for the change of use of the existing building from office to a hotel, including

the demolition and replacement of the second floor; and alterations to the external

appearance of the building to create a 133 bed hotel with a new guards hut, cycle store

car parking and associated works.

Site 15: Land Junction Of Horn Lane / Western Avenue

13.2.17 A proposal for the erection of six storey 100 bedroom hotel and two residential blocks

(three, four and six stories in height) comprising 72 one, two and three-bedroom units

with associated access from Park View, basement car parking, coach parking,

servicing, landscaping and a Green Corridor to Western Avenue and Horn Lane.

Site 16: 2 Portal Way

13.2.18 Request for Screening Opinion in accordance with Regulation 5 of the Town and

Country Planning (Environmental Impact Assessment) Regulations 2011 (as amended)

for the demolition of the existing buildings and a mixed use redevelopment involving

construction of a part 3, part 25 and part 35 storey building comprising up to 550

dwellings and up to 6,000sqm of commercial space.

Site 17: 140 Wales Farm Road

13.2.19 A proposal for the demolition and redevelopment of the site for a mixed-use

development comprising student accommodation, residential and office space including

landscaping, planting and associated works.

Site 18: Oaklands, Old Oak Common Lane

13.2.20 A full planning application for the demolition of existing structures and redevelopment of

the Oaklands House site to include 3 mixed-use blocks, ranging in height from 6-26

storeys. The combined scheme comprises 605 residential units and 3,500 sqm of in

part double height commercial floorspace, providing a flexible range of uses. The

scheme provides 120 underground car parking spaces, 1,080 cycle spaces, amenity

space, landscaping and associated public realm. A new site access road is proposed

linking the existing access road and Old Oak Common Lane.

13.3 Mitigation

13.3.1 The declared residual effects for the proposed scheme in Sections 6 to 16 are those that are

predicted to remain after taking account of environmental mitigation measures.

13.3.2 The majority of significant cumulative effects are predicted only to occur should

implementation of the proposed scheme coincide with other committed developments (e.g.

construction phase overlap and consequential demands on the local labour supply).

13-26

13.3.3 Mitigation for other development effects falls outside the scope of this EIA. However, it is

recognised that local authorities responsible for such developments have the ability to

influence the timing of developments and secure measures to avoid adverse effects

occurring simultaneously

13-27


Development Distance from

Perfume Factory (approx. metres)

EIA Topic

Air Q

ualit

y

Arc

haeo

logy &

Cultura

l H

erita

ge

Flo

od

Ris

k &

Dra

inage

Gro

und

Cond

itio

ns &

Conta

min

ation

Nois

e

Socio

-

Econo

mic

s

Tow

nscape &

Vis

ua

l Im

pact

Tra

nsport

&

Tra

vel P

lannin

g

Win

d

Assessm

ent

Site 1 321 N N N N Y N N Y N

Site 2 482 N N N N Y N N N N

Site 3 482 N N N N N N N Y N

Site 4 321 N N N N N N Y Y Y


Site 6 125 N N N N N N N N N



13-28

Site 9 57 N N N N N N Y N Y

Site 10 965 N N N N N N N Y N





Site 15 643 N N N N N N Y Y N


Site 17 24 N N N Y N N Y N Y

Site 18 1126 N N N N N N Y Y N

non-technical design perfume factory... · 2018-07-20 · 2.4.2 the surrounding area is mostly a...

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