non profits3
DESCRIPTION
Part 3 of the eBusiness presentation from the 2010 Faith-Based and Non-Profit Community Conference at Passaic CountyTRANSCRIPT
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The Cost of Donate Buttons
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Event Management
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Total Business Management
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The Channel We Choose
• Events (Virtual and Live)• Advertising• Groups and Chapters (Virtual and Live)• Celebrity Endorsement• Self-benefit/Cause-benefit Duality• Text, Facebook, MySpace, Twitter• Contests • Corporate Matching
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About the data: The above analysis is based on BIGresearch's Simultaneous Media Usage Survey (SIMM 14-June '09) of over 22,000 consumers. BIGresearch conducts the monthly Consumer Intentions and Actions Survey (CIA) of 8,000+ respondents and the semi-annual Simultaneous Media Survey (SIMM) of 15,000+ respondents.
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Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Shift In Marketing Allocations
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Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
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Coordinate Your Plans
• Business Plan– Marketing Plan
• Event Plan• PR Plan• Social Media Plan
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Channels Are Evolving
• Blogs• Microblogs• Podcasts• Wikis• Social Networks• Professional Networks• Videocasts• Newswires
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Social Networking Plan• Outline objectives for your networking initiatives that
match your business needs.• Profile your target audience and determine where they are
currently engaging in social media/networking• Set a timeline that pairs investment to positive benefits.• Define your “networking style” and make certain that it is
a natural fit for your ‘in person’ networking• Outline topics that will draw interest from your target
audience.• Build awareness of your posts as well as establish your
authority and thought-leadership.• Track metrics that measure your ROI and define your
success (initially and as you hone your social channels).
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6C’s of Social Media
• Conversation• Contribution• Collaboration• Connection• Community• Commerce
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Thank You
• Wendy Flanagan 908-619-7204