Pepperdine University is a liberal arts university that boasts a diverse undergraduate student population of 3,000. Pepper-dine is located in the Greater Los Angeles Region and has a student population representing all 50 states and over 70 countries. As a Christian university, Pepperdine values diver-sity and embraces the ideals of servant leadership. Pepper-dine SIFE has stayed true to this mission through educational outreach projects based on service and leadership. Pepperdine SIFE is committed to developing servant leaders to foster a community empowered with the skills needed to suc-ceed in a free-market economy. Every year, we embark on the challenge to help fellow students and community members reach their full potential through a better understanding of the principles of free enterprise. Last year, we strived to develop new projects while continuing those of quality. This year, our aim has been to: Improve each project’s educational effectiveness Develop new projects to meet community needs Build greater community awareness of SIFE Develop relationships and systems for long-term sustain-

ability

Dr. W. David Baird Dean, Seaver College

Dr. L. Keith Whitney Sam Walton Fellow

Chair, Business Administration Seaver College

Gabriel Johnson President, Pepperdine SIFE

Sustainability Program Pepperdine SIFE has created a three-part sustainability program to develop brand awareness, effective communication, and lasting strategic alliances.

Part I - Brand Awareness Development of Pepperdine SIFE brochures and magnets Three recruitment posters targeting student interests

Impact: Fall info sessions drew 15 students, 9 joined SIFE—a 60% retention rate.

Part II - Effective Communication Centered around our new website, www.peppsife.org. Creation of the Pepperdine SIFE server – Used for inter-

nal sharing of information, the server hosts project out-lines, educational materials, templates, recruitment tools, contact data-bases, etc. Ultimately the server makes it easier for future teams to repli-cate projects.

Impact: Improved ability to conduct educational outreach projects

Part III – Lasting Strategic Alliances Development and preservation of strategic alliances with university alumni and parent groups, Pepperdine organizations, community support organizations, businesses, our Busi-ness Advisory Board, and Pepperdine SIFE alumni.

Impact: Developing strategic alliances has opened new opportunities to Pepperdine SIFE including the opportunity to usher at a speech given by John C. Bogle—founder and former CEO of the Vanguard Investment Group—and provide volunteer services at Pepperdine’s first Hero’s Journey Entrepreneurship Festival funded by the Kauffman Foundation. A stra-tegic alliance with global outreach organization Business Without Borders has been devel-oped to send two Pepperdine SIFE members to La Quemada, Mexico May 9th - 20th. The students will help rebuild the local economy through entrepreneurial development. Newly established alliances will also allow the future coordination of an educational outreach project to combat homelessness in West Los Angeles beginning Fall 2007.

Non-Profit Consulting: Hands for Hope Business Advisory Board Dr. L. Keith Whitney Sam Walton Fellow Pepperdine University Madison Hildebrand Real Estate Broker Coldwell Banker Dr. Connie James Associate Professor, Organizational Business and Management Pepperdine University Gabriella Neumann Regional Program Manager Junior Achievement Pepperdine SIFE Alumnus Sal Penta Store Manager Target Corporation Leticia Pierce Pepperdine SIFE Alumnus Frank Sadighian Executive in Residence Pepperdine University, 3M Tony Safoian President, CEO SADA Systems, Inc.

24255 Pacific Coast Hwy #4237, Malibu, CA 90263 www.peppsife.org peppsife@gmail.com (310) 506–4237

Hands for Hope is a non-profit organization that provides after school programs for underprivi-leged youth in Los Angeles’ San Fernando Valley. The organization has struggled financially—compounded by its failure to attract new donors. Pepperdine SIFE worked with Hands for Hope to develop a marketing plan (strategic fundraising plan) designed to help attract new donors to the organization. In addition, we were successful in educating the organization about the competition that exists for donation dollars in the non-profit market. As a result of our ef-forts, Hands for Hope has improved its advertising and public relations for its annual jazz festi-val—one of its largest fundraisers. Criteria Met: Market Economics, Business Improvement

SIFE TOTAL PROJECT 1 2 3 4 5 6 HOURS EDUCATED STATUS

2nd College Awareness Day 2 6 3 120 NewBusiness as Mission Convocations 2 3 20 471 NewBusiness Ethics & College Awareness Day 2 5 6 20 46 RedesignedCamp David Gonzales Literacy Program 2 22 20 NewConsulting: Habitat for Humanity 3 300 100 RedesignedConsulting: Hands for Hope 1 3 300 N /A RedesignedEntrepreneurship Week w/ John C. Bogle 1 2 3 4 5 6 3 200 NewFIRST Robotics 2 3 4 20 150 ExpandedHero's Journey Entrepreneurship Festival 1 2 3 4 5 6 5 100 NewiPod Binge Marketing Project 1 3 20 21 ExpandedJumpstart 1 2 4 200 20 NewNetwork Night 2 6 50 30 ExpandedReal Estate Investment Workshop 1 2 3 4 30 30 ContinuedStep-Up Seminar 2 5 20 ContinuedSustainability Program 6 200 N/A ExpandedTOTAL 6 11 8 5 3 6 1,198 1,328

PROJECT CRITERIA MET

2nd College Awareness Day: San Fernando Middle School

Non-Profit Consulting: Habitat for Humanity of Ventura County Habitat for Humanity Ventura County is a small non-profit organization dedicated to building and providing dignified, affordable hous-ing for low income families. Ventura County, California has a large, relatively poor farm worker population with an unmet need for affordable housing. While Habitat has successfully partnered with local organizations and individuals to build several new houses, the organization has lacked an effective method for recognizing the work of volunteers and homeowner families. We partnered with Habitat to develop standardized ceremonies to recognize these parties. Hands on training sessions, complete with training manu-als, were held for staff and volunteers on how to organize such events. The first such ceremony took place in late March with a record 187 people in attendance. The executive director now desires to make the manual’s use mandatory for future planners. Criteria Met: Business Improvement Total Educated: 100

iPod Binge Marketing Project: Business Consulting, Student Education Last year Pepperdine SIFE began a partnership with a locally based online retailer of discount iPod accessories, iPod Binge. The com-pany lacked a marketing strategy to sell its products. We helped the company improve its brand awareness by helping the company issue press releases. This year, iPod Binge came to us again seeking the development of a full-fledged marketing plan. iPod Binge’s sales have been hurt over the past year by failure to add new accessories to its website with the advent of new iPod products. We collaborated with a management class taught by one of our Business Advisory Board members, Dr. Frank Sadighian, to develop the strategy. The goals of the project were two-part: to educate both the students and iPod Binge's management. The students learned how economic issues such as demand and pricing affect business strategy and the steps taken in developing and managing an en-trepreneurial endeavor, while the iPod Binge management team learned marketing strategies that could be used to drive sales to the business. We brought in a representative from iPod Binge to speak to the class about the company’s situation. The students were then given three weeks to come up with a strategy. The students reported a 45% increase in their interest in marketing after com-pleting the project. The company was thoroughly impressed with the strategy. Pepperdine SIFE is now working with iPod Binge to implement the marketing plan. Criteria Met: Market Economics, Business Improvement Total Educated: 21

FIRST Robotics: Financial Management Seminar For two years, Pepperdine SIFE has partnered with FIRST Robotics, which sponsors an annual high school robotics competition. Mil-lions of dollars are poured into FIRST from sponsors such as NASA, Raytheon, and Boeing and each team has a budget of at least $7,500. Consequently, each team needs to be run as a small business. One problem FIRST teams have had is the mismanagement of funds. During the fall of 2006, we held a financial seminar at the 2006 FIRST Engineering Symposium at California State Univer-sity Northridge. Based on feedback, we expanded our program to include fundraising strategies. Teams were educated in obtain-ing an employer ID number for banking purposes, building an effective team organization to maximize financial management, finan-

cial planning, budgets, saving money for future endeavors, and effective fundraising. We developed an interactive Excel workbook and educated teams in its use. We extended the reach of our project by making the curriculum available to all FIRST teams through a downloadable financial planning & fund-raising packet posted on our website. The seminar had 15 teams in attendance from Southern Califor-nia and Arizona with a preliminary budget of over $150,000. 100% of the teams who attended the seminar reported that they are paying more attention to their finances because of our presentation, and 4 teams have reported the utilization of our financial management tools. Raytheon Systems now requires its sponsored teams to utilize these tools, and FIRST headquarters is considering including our materials in the new FIRST training manual.

Criteria Met: Financial Literacy, Business Improvement, Success Skills Total Educated: 150

Jumpstart

Network Night Pepperdine SIFE collaborated with Pepperdine’s student Rotary club, Rotaract, to host the 2nd Annual Net-work Night. We worked with our Business Advisory Board, the Pepperdine Parents Association, the Alumni Association, and Pepperdine’s community support group—the Crest Associates—to bring seven successful professionals from various industries to network with Pepperdine students. Each professional gave a short speech on their networking experiences and provided tips to students on developing their own networks. Students were later given an opportunity to network with the professionals one-on-one. Prior to meeting with each professional, Pepperdine SIFE provided each student with sample networking questions and net-working tips made available by the co-author of How to Get Your Dream Job, Pepperdine Prof. Roy Adler. In helping the students develop success skills, Pepperdine SIFE also provided students with a packet of re-sume and interview tips provided by Pepperdine’s Undergraduate Career Center. With over 30 students in attendance and nearly 60% of those surveyed giving our event at least a 4 out of 5 in effectiveness, Pep-perdine SIFE has clearly made an impact in educating students in success skills that can lead them into their desired careers. Criteria Met: Success Skills, Team Sustainability Total Educated: 30

Real Estate Investment Workshop

Ethics & College Awareness Day: Community Charter Middle School In order to educate today’s youth about ethical behavior and educational opportunities available to them, Pepperdine SIFE partnered with two local community organizations—Project GRAD Los Angeles (PGLA), which helps underprivileged minorities in Los Angeles’ San Fernando Valley attend and succeed in col-lege, and Junior Achievement. We collaborated with PGLA to bring 46 middle school students from Com-munity Charter Middle School in San Fernando to the Pepperdine campus to participate in a Business Ethics & College Awareness Day. College Awareness: First, students met with Dr. Whitney, the Chair of the Business Administration Divi-

sion (our own Sam Walton Fellow), and Professor Mike Mullen, a specialist in human resource management. Each of them shared their own story—how education lifted them from poverty to a meaningful life in business and education. Each speaker noted that they were a first generation college student whose parents were unable to attend high school. Dr. Whitney also talked with PGLA students interested in college. The impact of Business Ethics & College Awareness Day is farther reaching than just the one-day event. PGLA grants scholarships to students who successfully complete the full requirements of a program that continues through high school. Our project enabled the students to complete the “College Awareness” portion of this scholarship program. In addition, Pepperdine SIFE is now actively involved in an on-going process of encouraging underrepresented minorities to attend college. Business Ethics: Pepperdine SIFE worked with Junior Achievement (whose local representative was our previous SIFE president) to teach these students the importance of business ethics. Junior Achievement provided an experiential game designed to engage the students in hands-on learning about ethical behavior. Prior to playing the ethics game, survey results revealed only 15% of students understood what ethics were. Afterwards, survey results showed that over 90% had an understanding of ethics. Criteria Met: Business Ethics, Success Skills, Team Sustainability Total Educated: 46

In participation with Americorp and the Pepperdine Volunteer Center, Pepperdine SIFE touched the lives of 20 underprivileged preschoolers at Washington West Preschool in Santa Monica, California. Twice weekly, Pepperdine SIFE entered the Washington West classroom to promote literacy, creativity, and positive social interaction skills. In order to accomplish our goals, creative lessons were prepared to help the children understand how these skills can assist them in achieving a better life as contributors to the free-market economy. At the heart of the experiential learning exercise, Pepperdine SIFE developed a “mall day” for the children. Various stores were set up around the classroom and students used pre-tend money and credit cards to purchase and exchange various items. This particular lesson plan not only focused on literacy and social interaction, but also touched on the basics of financial literacy and trade as it occurs in the real world. Since this project involved very young children, our goals were limited to helping these preschool children understand money and its usage in purchasing the things they need and want. Criteria Met: Market Economics, Financial Literacy, Success Skills Total Educated: 20

For the 3rd straight year, Pepperdine SIFE held a motivational workshop on the entrepreneurial nature of real-estate investing by in-viting Madison Hildebrand—one of the top producing agents with Coldwell Banker Malibu West—to educate students and community members about business opportunities in real estate, the financial skills for minimizing risk, and strategies to enter the market suc-cessfully. Hildebrand also gave success tips and advice to students interested in careers in real estate. Hildebrand inspired students and community members alike to think big by emphasizing the importance of planning and strategy. As a result, survey results re-ported 90% growth in the understanding of the real estate market.

Criteria Met: Entrepreneurship, Market Economics, Financial Literacy, Success Skills Total Educated: 30

Pepperdine SIFE and the Latino Student Association (LSA) partnered with Project GRAD Los Angeles on a second “college aware-ness” project. This particular project was designed to educate 120 middle school students from San Fernando Middle School in San Fernando, California. Members of Pepperdine SIFE and LSA gave these students a personal tour of the Pepperdine campus and encouraged them to consider the opportunities available at Pepperdine and other colleges and universities. Criteria Met: Success Skills, Business Ethics, Team Sustainability Total Educated: 120