Non-profit communication using technology

history, present and possible future

Suna GurolCOM546 UW MCDM, March 10, 2009

Outline What is a non-profit organization exactly? Why

do they need to communicate? Past

Railroads Television

Present Internet Social media

One possible future

Railroads

YMCA reached out to workers and expanded their reach into differentdemographics

Television

Internet Until 1999, it was difficult to find non-profit

websites on the Internet

Internet (cont’d)

Social Media

Social media are a perfect fit with non-profits.

Social Media – Case Study Humane Society is an

early adopter for a non-profit organization of the Internet & social media

Ran a contest based on LOLCats

Social Media – Case Study

The near future – Will we have to feed the media monster? For SM tools to be successful they

need to be adopted AND used.

Drawbacks include always having to feed the monster and losing control

The possible future

Does technology now control information - not the other way around?

Will people stop listening?

Another possible future – Gibson’s NeuromancerTechnological advances

could dehumanize people

What will happen to charity, healing, caring, curing …

More likely…

Photo CreditsSlide 3 - Thomas Lieser “Train”, FlickrSlide 4 – montage of screenshot of Dennis James from

History of UCP and television set image Slide 5 – Binoculars, Flickr

Slide 6 – Graphs from Bayer Center for Non-profit Management, Southwestern Pennsylvania Nonprofit Technology Survey 2008

Slide 7 – Hannah Webster, “day forty four” FlickrSlide 8 – LOL CatsSlide 9 -

LOL Seals - Cassie - Silver Spring, MD, Jan-Erik - Hessen, Germany, Chandra - Atlanta, GA

Slide 10 – Cookie Monster, Sesame StreetSlide 11 – Jeniot, “La,la,la Not Listening” Flickr, April 16,

2008Slide 12 - Lupus Yonderboy, Andrew Hill, FlickrSlide 13 –

BibliographyBoeder, P. (2002, July 1). Non-profits on E: How Non-Profit organizations are using the Internet for

Communication, Fundraising, and Community Building. Retrieved Feb. 18, 2009, from First Monday - Peer Reviewed Journal on the Internet: http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/969/890

Forster, J. (2008, Nov 5) “Communiation Tools – Frequency.” Message posted to Jeff’s Blog at Bayer Center Nonprofit Technology Survey, http://nptechsurvey.wordpress.com/jeff-forsters-tech-survey-blog/

Gibson, W. (1984). Neuromancer. New York, NY: Ace Books.Kautz Family YMCA Archives, University of Minnesota Libraries. (2005). History of

Transportation Department. (R. o.-T. Libraries, Ed.) Retrieved February 2, 2008, from YMCA Transportation and Railroad Departments: An Inventory of Their Records : http://special.lib.umn.edu/findaid/html/ymca/yusa0032.phtml

Kenix, L. (2007). In Search of Utopia: An analysis of non-profit web pages. Information, Communication & Society , 10 (1), 69-94.

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Rogers, E. (2003). Diffusion of Innovations. New York, NY: Free Press. United Cerebral Palsy. (2009). About UCP: Mission & History - The 1950's.

Retrieved February 2, 2009, from United Cerebral Palsy: http://www.ucp.org/ucp_generalsub.cfm/1/3/42/42-6587

Winston, B. (1998). Media Technology and Society. New York, NY: Routledge.YMCA. (2008). History of the YMCA Movement. Retrieved Feb 2, 2009, from YMCA:

http://www.ymca.net/about_the_ymca/history_of_the_ymca.htmlZald, M., & Denton, P. (1987). From Evangelism to General Services: The

Transformation of the YMCA. In M. Zald, & J. McCarthy (Eds.), Social Movements in an Organizational Society - Collected Essays (pp. 143-161). New Brunswick, NJ, USA: Transaction Books

Contact Suna M. Gurol

Communications 546 – Evolution and Trends in Digital Media EvolutionUniversity of WashingtonMasters in Communication in Digital Mediasgurol@u.washington.edu