no…melodrama a channel seeped in the region of bihar, jharkhand & purvanchal, with a deep...
DESCRIPTION
No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Reasons to Associate Maximum reach, maximum time spent viewing – The biggest Brand in the region Most cost efficient platform – Better efficiencies than any other medium in the region Programming driven by strong local insights Premium association with celebrity connect High engagement and with biggest on ground consumer connect Only Brand offering in program integration in the region Strong festive connect Exciting line up of new shows coming upTRANSCRIPT
No…Melodrama
A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep
understanding of the socio- cultural fabric &
reflecting the ‘pride’ of people from the region.
A Background
A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep
understanding of the socio- cultural fabric &
reflecting the ‘pride’ of people from the region.
A Background
No…Melodrama
A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep
understanding of the socio- cultural fabric &
reflecting the ‘pride’ of people from the region.
A Background
Reasons to Associate
• Maximum reach, maximum time spent viewing – The biggest Brand in the region• Most cost efficient platform – Better efficiencies than any other medium in the
region• Programming driven by strong local insights• Premium association with celebrity connect• High engagement and with biggest on ground consumer connect• Only Brand offering in program integration in the region• Strong festive connect • Exciting line up of new shows coming up
No…Melodrama
A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep
understanding of the socio- cultural fabric &
reflecting the ‘pride’ of people from the region.
A Background
The biggest TV brand of the region
A Background
Big Magic Ganga shows a stupendous growth in last 8 weeks
BARC – Individual; Wk 38-46’15; Bihar-Jhar market
wk 38-42'15 wk 43-46'150
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Avg GVT in 000's
Avg GVT in 000's
Free Dish & Pawan Chat has given a 223% growth to the channel in week 46 over last week 45
No…MelodramaNo…Melodrama
Barc – Individual; Wk 42-46’15; Bihar-Jhar market
Big Magic Ganga is ahead of most of the National GEC,FTA
Big Magic Ganga
Dabangg Dangal TV &TV SONY SAB Mastiii0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000 14911
13246 1277511893
10708
8224
Avg GVT in 000's
Avg GVT in 000's
Big Magic Ganga is No. 1 channel for the day
BARC– Individual; Wk 46’15 (Only 17th Nov); Bihar-Jhar market
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ic Gan
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2000
4000
6000
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8784
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4112 3793
2693
1236
Avg GVT in 000's
Avg GVT in 000's
No…Melodrama
A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep
understanding of the socio- cultural fabric &
reflecting the ‘pride’ of people from the region.
A Background
Deeper connect through celebrity association
No…Melodrama
A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep
understanding of the socio- cultural fabric &
reflecting the ‘pride’ of people from the region.
A Background
Celebrity AssociationRAVI KISHAN PAWAN SINGH MANOJ TIWARI
SMRITY SINHANIRAHUA MADHU SHARMA
The channel has association with all leading celebrities of Bhojpuri Cinema.
No…Melodrama
A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep
understanding of the socio- cultural fabric &
reflecting the ‘pride’ of people from the region.
A Background
The channel reaches out to 100% cable connected households in the region
Extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal
Channel no. 385 Channel no. 628 Channel no. 814Channel no. 859
No…Melodrama
A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep
understanding of the socio- cultural fabric &
reflecting the ‘pride’ of people from the region.
A Background
Now extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal including LC1 towns…
No…Melodrama
A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep
understanding of the socio- cultural fabric &
reflecting the ‘pride’ of people from the region.
A Background
Extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal including LC1 towns…
No…Melodrama
A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep
understanding of the socio- cultural fabric &
reflecting the ‘pride’ of people from the region.
A Background
Better efficiencies than Print
No…Melodrama
A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep
understanding of the socio- cultural fabric &
reflecting the ‘pride’ of people from the region.
A Background
Higher Reach Lower Cost Better Impact
Market : Bihar + Jharkhand
As compared to Print BIG Magic Ganga Delivers 6 times more Impressions 83 % better CPM Efficiency
Impressions ('000) CPM
2065
465342
2807
Big Ganga Print(Hindustan)
Source: BIG Magic Ganga - BARC - TG :22-50 F ABC ,Week 37– 40 ; Print – IRS 2014Rate/10 sec for BIG Magic Ganga: Rs 1400 and Hindustan: Rs 2400Outlay – Rs 9,60,000/-; Print – 1 ins x 400Sqcm; TV – 6857 Sec, ACD – 15 Sec
SHAURYA- The Pride
Insight
To help the members of community promote courage, perseverance and zeal through such missions and also learn to handle hardships and phases with calmness, strength and fearlessness. To defeat the words fear and phobia for anything under the sun. Let us eradicate such negativity from our lives and form a new pattern with exemplary incidents. The ultimate objective being to transform inability in to a success, triumph and victory.
What We Have
On the occasion of our 66th Republic Day, we have the pleasure of saluting the brave hearts and committed police personals of the state. On the occasion of Republic day we are coming up with a 3 hour program specially for the police community and brave hearts of the state.
This is a patriotic program and we will showcase the activities of police departments, their dedication and their commitment. There will be live performances by artists which will highlight the achievements and also we will dedicate some musical presentation for them.
Concept
Shaurya Puraskar will be a medium to Acknowledge, Encourage, Honor and Salute the Shoors who inspire us to live life bravely. We are doing our bit to sing the unsung.
SHAURYA aims at strengthening the relationship between the government of Bihar and the people of the state through felicitation of public servants from Police department of Bihar for their hard work. It will be also a occasion in which Jawans will have the platform to share their field experiences.
Format
3 Hours Live Event of theme of Patriotism which will be showcased through music.
Event Date: Second Week of Jan Event Time: 7 PM Onwards Duration: 3 hours
(* Just a representation)
Face Of Property (either)
Sushant Singh
Ratan Rajpoot
Shatrughan Sinha
Performances
Kritika Sengar- Rani Jhansi
Gurmeet Chaudhary
Ehsaan Qureshi
Patriotic Singing
Categories
•Shaurya Puraskar•Bharat Samman – help someone without any reason•Samrat Ashok Samman •Nanhe Jaanbaaz – kids •Dabangg Samman- Police •Seema ke sapoot Samman- Army person•Hausla Samman – for Common man/ women •Aaj ki Lakshmibai Samman- Daring woman •Best NGO Samman •Nayak Samman - Person Who changed Life of someone•Buddha Award- Person behind Ideal society/ ideal village
3600 promotion
Extensive PR coverage of the show
Social Media Marketing| FB | Twitter | SMS push | YouTube
Promotion on BIG GANGA through Promos | Bumpers | Astons | Bugs
Promotion on BIG FM throughSpots | RJ Mentions | Sweepers
No…Melodrama
TV Deliverables
• 2 bumpers in each break• 4 Astons to Presenting & 2 Astons to Powered By, every aston duration is 10 secs• 2 times bug will appear during the show only for presenting
Elements on Air No. of Days Frequency Presenting Sponsor
Powered by sponsor
Associate Sponsor
Promos (Tags) 21 8 504 420 336
Break bumpers (Tags) 1 8 24 20 16
Aston (10 Sec) 1 6 40 20 Bugs (10 Sec) 1 6 20 FCT per day 1 180 120 80
No…Melodrama
Radio
Elements on Air Rotation/Day Days per week No of Days Presenting Sponsor
Powered by sponsor
Associate Sponsor
Promos 8 21 56 1008 840 672
Time check 4 1 56 24 20 16
RJ mentions 4 1 56 24 20 16
• Promotions across Jamshedpur and Ranchi
No…Melodrama
OOH
State City Days No of sites Presenting sponsor
Powered by sponsor
Associate sponsor
Bihar Patna 15 20 Logo Presence
Jharkhand Ranchi
No…Melodrama
Digital
Elements on Digital Duration Presenting Sponsor
Powered by sponsor
Associate Sponsor
Logo presence on Facebook cover photo 16 Days Yes Yes Yes
Logo presence on Facebook Post 16 Days Yes Yes NA
SMS Blast 16 Days NA NA NA
Sponsors
PRESENTING SPONSOR
24 Lacs
POWERED BY SPONSOR
19 Lacs
ASSOCIATE SPONSOR
14 Lacs
