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TOURISM MATTERS NEW ORLEANS CONVENTION & VISITORS BUREAU AUGUST/SEPTEMBER 2011 Be A Tourist In Your Own Hometown!

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Page 1: nOMCVB

TOURISMMATTERSN E W O R L E A N SC O N V E N T I O N& V I S I T O R S B U R E A U

A U G U S T/ S E P T E M B E R 201 1

Be A Tourist In Your Own Hometown!

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Sincerely,

Stephen PerryPresident and CEO New Orleans Convention and Visitors Bureau

Welcome to the fourth issue of Tourism Matters, a publication from the New Orleans Convention and Visitors Bureau (CVB), designed to celebrate the people and success stories of our city’s most important economic development engine – tourism.

Millions of people from around the world visit New Orleans every year for a taste of the culture that locals are fortunate to experience every day. As summer winds down and we enter our off-peak season for visitation, we invite you to Be a Tourist in New Orleans.

Visit a museum, take a tour, listen to live music, stay in a hotel, go shopping or explore a historic neighborhood. Dine in one of our fabulous restaurants, particularly during the COOLinary restaurant promotion in August.

But Being a Tourist in Your Own Hometown is about much more than enjoying New Orleans with your family. It’s about supporting the tourism industry, which benefi ts every New Orleans citizen and sustains our economy. But what exactly does tourism mean to you?

&

AUGUST | SEPTEMBER 2011 [ CONVENTION & VISITORS BUREAU ] 02

MESSAGE FROM THE PRESIDENT/CEOA

Dear Friends of the New Orleans CVB,

CHAIRMANOF THE BOARD ++++++++++++++++++++++++++

Tourism creates critical funding for public schools, streetcars and city services as well as the New Orleans Saints, Hornets, Morial Convention Center and Louisiana Superdome

Tourism generates $10 million annually for the New Orleans School Board

One in 12 people in Louisiana is employed as a result of the tourism industry

Without New Orleans’ tourism industry, every family in Louisiana would pay $516 more in taxes

70,000 people from neighborhoods across New Orleans rely on the tourism industry for their paychecks

8.3 million visitors came to New Orleans in 2010. Those 8.3 million visitors spent $5.3 billion in New Orleans, the most visitor spending in history. No other business sector in Louisiana generates more revenue year after year.

The travel industry in America is larger than the U.S. automotive industry. Even during a recession, tourism is the only industry that employs people in every town and city in this country.

William McCreary2011 Chairman of the Board New Orleans Convention and Visitors Bureau Area Managing Director, Starwood Hotels & Resorts

Tourism does not just happen on its own …. it takes carefully plotted sales, public relations and marketing strategies, which is the mission of the New Orleans Convention and Visitors Bureau. But you can do your part, too. Be a Tourist in Your Hometown. Come see us at the CVB Headquarters Visitor Center at 2020 St. Charles Avenue to pick up a free copy of an Offi cial Visitors Guide. Tourism Matters!

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03

CVB

AUGUST | SEPTEMBER 2011 [ CONVENTION & VISITORS BUREAU ]

Visitor Information: 1-800-672-6124, [email protected] Office: 504-566-5049, Executive Assistant Kaitlin Valvano, [email protected]/Administration: 504-566-5089, [email protected] Convention Sales: 504-566-5040, [email protected] Services: 504-566-5093, [email protected]: 504-566-5065, [email protected] Relations and Communications: 504-566-5019, [email protected]: 504-566-5027, [email protected]

REACH US TOHOW++++++++++++++++++++++++++ Tourism Matters is published by Gambit Weekly and the New Orleans

Convention and Visitors Bureau, 2020 St. Charles Ave. New Orleans, LA 70130, www.neworleanscvb.com, 504-566-5011Tourism Matters Feedback and Story Ideas: [email protected]

Executive TeamStephen Perry, President and CEOSteve Moeller, Vice President of Finance and Administration Nikki Moon, Vice President of SalesKim Priez, Vice President of TourismKelly Schulz, Vice President of Public Relations and CommunicationsDonna Karl, CMP, Vice President of Client RelationsBrian Walker, Director of IT Tammie Boteler, Director of FinanceMaryBeth Guarisco, CMP, Director of Convention ServicesPam Arbon and Jessica LaChute, Membership Managers

Departments

4

12

TABLE CONTENTS

OF

BE A TOURIST Festivals and Events to Enjoy

12

COMPANY’S COMING Conventions and Meetings in Town

14

MUSIC TO OUR EARS What Others Are Saying About New Orleans

16

4 BEYOND THE BEADSThe Business Side of Leisure Tourism

6 COVER STORYBe A Tourist In Your Own Hometown

INSIDE VIEUXLatest News from CVB Departments

8

MEMBER ANNIVERSARIES 8Congratulations CVB Members

6

15

5GETTING TO N.O.CVB Employee Spotlight: Lisa Peterson

CVB Member Spotlight: Kayak-iti-Yat

CVB Leadership Spotlight: Hospitality Career Paths and Advice for Students

1011

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The best way to describe the travel distribution network is to consider Kodak’s business model. Kodak produces cameras but does not sell them directly. They use a wholesale and retail network of distributors to get their product into the hands of the consumer. Our travel network is very similar.

Tour operators and wholesalers purchase large blocks of hotel rooms, tours, etc. They package the New Orleans experience and sell it to travel agents and consumers directly. Online brokers include Expedia, Orbitz, Priceline, Travelocity and Hotels.com. Southwest Vacations, Tauck Tours and Globus are examples of leading tour operators. Add to the mix the 80,000 travel agents in the U.S. who are still going strong, and the network becomes a bit more complicated.

These third party travel bookers amount to more than two million visitors to New Orleans annually. They can book one room for a family of four or a family reunion for 140. In fact, 80 percent of all cruises are booked through a travel agent. It’s our job to maintain relationships with these operators, wholesalers and agents and ensure they know why New Orleans is such a great destination and they promote it to their customers.

I’m often asked how travel agents remain relevant in the Internet age. The overwhelming information available on the Internet is the reason people have continued to gravitate to the agent. Visitors are looking for a professional who can cut through the clutter and save them time. New Orleans is such a unique destination and many only have three days to enjoy the city so they ask an expert to plan their stay. More than 22 percent of New Orleans hotel bookings are made through travel agents.

Another facet of our business is the cruise passenger. The cruise lines are very important to New Orleans and we have had great success securing some of the best cruise companies in the country. It is our goal to keep them here. As you know, if they are not profi table, they can easily move to another destination. The CVB concentrates heavily on marketing New Orleans as the perfect cruising choice offering two vacations in one.

To expand our reach globally and secure the international visitor, the CVB partners with the Louisiana Offi ce of Tourism to contract with

representative companies in the United Kingdom, France, Germany, Mexico and Canada. These offi ces also reach Belgium, Austria and Switzerland on behalf of the city. Our Tourism Department oversees the international offi ces’ efforts and markets to the worldwide travel network to ensure the New Orleans travel product is available globally. We reach beyond those countries listed above with tools to help our partners sell New Orleans.

Through sales calls, trade shows, advertising and promotions, the CVB competes with other destinations for the visitors’ precious vacation time and their hard-earned travel budget. However, the number one infl uencer of where a visitor goes on vacation is a referral from a friend or relative.

The most important tool we have to secure more visitors to New Orleans is the warm hospitality from our tourism industry employees, and you, the resident. Thank you for giving us the edge over other destinations!

If you are planning a group trip or need help convincing your friends to choose New Orleans for their next vacation, please email us at [email protected].

04

THE

AUGUST | SEPTEMBER 2011 [ CONVENTION & VISITORS BUREAU ]

BEYONDBEADS ++++++++++++++++++++++

BY KIM PRIEZ, CVB VICE PRESIDENT OF TOURISM

The Business Side of Leisure Tourism

Many only know the New Orleans Convention and Visitors Bureau (CVB)

as an organization that books meetings, conventions and business groups. However, those segments are only a portion of what we do. The CVB also promotes to the individual leisure visitor, as well as directly to consumer groups such as family reunions, church socials, student and youth groups, gal/guy weekends and honeymoon/wedding related business.

Our four Tourism Sales Managers, most of whom have been employed by the CVB for more than 15 years, generate millions of dollars in economic impact for New Orleans.

Think of leisure tourism like the facets of a diamond.

The fi rst facet of leisure travel is the visitor who knows and loves New Orleans and does not need much assistance in planning their trip. They typically are repeat visitors and have their favorite restaurants and spots already picked out.

The second facet is the leisure visitor who is new to the city. They usually do their homework online visiting social media, numerous tourism websites such as www.neworleanscvb.com, reading travel guide books or consulting with a travel professional such as a travel agent before they decide to make reservations. Most of them will either book directly with the hotels, etc. or book through the travel distribution systems.

“ “It’s our job to maintain relationships with these

operators, wholesalers and agents and ensure they know

why New Orleans is such a great destination.

P H O T O B Y D O N N Y O U N G

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Q What is the most unusual package that you’ve

ever shipped or received?

A I received a voodoo doll in the mail and I was shocked when I saw all those needles stuck in the doll. Only in New Orleans!

Q You have quite a reputation for having one of the best shoe collections in New Orleans. Tell us about it.

A I have a fetish for high heel shoes. One of my favorite designers is Michael Kors. It amazes me how men and women alike notice my shoes. Visitors who come to the CVB often stop by my offi ce to take a peek at my fabulous shoes.

AUGUST | SEPTEMBER 2011 [ CONVENTION & VISITORS BUREAU ] 05

Q What is your fondest memory of your years as a

CVB employee?

A A few months after Hurricane Katrina, our building was selected to host President Bush for a meeting about rebuilding the tourism industry. I was picked to be a part of the volunteer committee to prepare for his visit. I will never forget the details that were involved in hosting the President. It was amazing to witness the Secret Service at work, ensuring the President’s safety. I was able to get a glance at Presi-dent Bush and meet some of his wonderful staff. I received a thank you letter from President Bush a short time later thanking me for my services.

Q What do you enjoy most about being a New Orleanian?

A The fi ne cuisine and my fellow New Orleanians. There’s no place like home.

Q What do you do in your free time?

A I shop, I enjoy watching sports and spending quality time with my family. I have two adult children, who have blessed me with gorgeous grandkids and of course, my fi ancé who enjoys barbecuing for my entire family.

Lisa Peterson+++++++++++++++++++++++++++++++++++++++

GETTING TON.O.

CVB EMPLOYEE SPOTLIGHTPH

OTO BY JEFF AN

DIN

G

The CVB Offi ces at 2020 St. Charles Avenue are the headquarters of New Orleans’ $5 billion tourism industry. The building welcomes

countless visitors, customers, members, journalists and city leaders every day and is a hub for employees of the CVB, New Orleans Tourism Marketing Corporation, Multicultural Tourism Network, Greater New Orleans Sports Foundation and the Greater New Orleans Hotel & Lodging Association. At the heart of this operation is Shipping and Receiving Supervisor Lisa Peterson, a dedicated CVB employee since 1992.

CVB

CVB EMPLOYEE SPOTLIGHT

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BE A TOURIST: AUGUST 1-SEPTEMBER 30August 1 kicks off this year’s “Be a Tourist in Your Own Hometown” campaign. The campaign’s mission is to encourage New Orleanians to reconnect with and enjoy all of the hospitality offerings that make our city one of the most popular travel destinations in the country. “Be a Tourist in Your Own Hometown” collects and promotes summer specials on meals, attractions, events, hotel stays and more.

Sometimes as locals, we fi nd ourselves in a predictable cycle when it comes to the bars, clubs and restaurants we choose to visit. We forget to expand our activities outside of the usual favorites. “Be a Tourist” deals are the perfect motivation to break out of that routine. This year’s campaign will feature a strong social media presence and the two-month program will be fi lled with give aways including meal gift certifi cates, tickets to attractions and a grand-prize “staycation” package worth $1,000, including a two-night stay at the Windsor Court Hotel.

For information on summer specials and to enter to win the staycation package visit: touristathome.com

COOLINARY: AUGUST 1-31In its seventh year, COOLinary pays homage to the city’s world-famous cuisine and our culinary community. The 2011 COOLinary line-up consists of more than 50 of the city’s top restaurants, offering special two and three-course lunch menus for $20 or less and three-course dinner menus for $35 or less, August 1-31, 2011. COOLinary is a win-win situation― locals get to experience chef-designed menus from amazing eateries across the city and the restaurateurs, chefs and staff enjoy your business during a traditionally slower time.

06 AUGUST | SEPTEMBER 2011 [ CONVENTION & VISITORS BUREAU ]

BY JENNIFER DAY

P H O T O B Y N I J M E R I N A L D I N U N A s we hit mid-summer and take stock of the business cycle, it is worth

mentioning that 2011 follows a very good year for the New Orleans’ tourism industry. In 2010, the city broke the eight million visitor mark for the fi rst time since Katrina and those visitors generated $5.3 billion in visitor spending― the most ever in city history. So our charge this year has been to maintain the momentum of 2010 and continue to look for ways to support and grow our hospitality industry.

2011 has been unfolding on a strong note with the fi rst two quarters fi lled with sold-out weekends and successful events and meetings. Our festival season was its usual blowout with hundreds of thousands of visitors fl ocking to the city for food, music and fun. In addition, our convention calendar has been fi lled with a diverse portfolio of meetings both intimate and city-wide. New Orleans has been recognized with various awards such as being voted Best Large City for a Weekend Getaway by AAA South Magazine readers and the city was ranked sixth on Travel + Leisure’s World’s Best Awards for cities in the U.S. and Canada.

As with many destinations, New Orleans experiences periods of slower visitation. And as we enter our off-peak season, the CVB is working with industry partners city-wide to promote two campaigns specifi cally geared towards locals. The purpose of these promotions are two-fold: to personally celebrate our city’s amazing cultural offerings but also to show support for our business community and the 70,000 New Orleanians employed in hospitality.

TOURISTBE A

in Your Own Hometown

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07

CVB

AUGUST | SEPTEMBER 2011 [ CONVENTION & VISITORS BUREAU ]

SPOTLIGHTP H O T O B Y L A G O U R M E T R E I S E

P H O T O B Y S A R A E S S E X B R A D L E Y P H O T O B Y PAT G A R I N

Restaurants participating in COOLinary (at press time) include: 5 Fifty 5, 7 on Fulton, Andrea's Restaurant, Antoine's Restaurant, Bayona, Bombay Club, Bon Ton Cafe, Bourbon House, Brennan's Restaurant, Brigtsen's Restaurant, Broussard's Restaurant, Cafe' Adelaide, Cafe Degas, Cafe Giovanni, Charlie's Steak House, Commander's Palace, Coquette, Court of Two Sisters, Desire Bistro and Oyster Bar, Dickie Brennan's Steakhouse, Emeril's Restaurant, Galatoire's, Grand Isle Restaurant, GW FINS, La Cote Brasserie, Latils Landing - Houmas House Plantation and Gardens, Lüke, M bistro, Mesón 923, Mike's on the Avenue, Mulate's Cajun Restaurant, Muriel's Jackson Square, One Restaurant & Lounge, Palace Cafe, Pascal's Manale Restaurant, Pere Antoine, Restaurant August, Roux on Orleans, Royal Palm Restaurant, Ste. Marie, The Corner Oyster House & Sports Bar, The Crazy Lobster Bar & Grill, The Crystal Room, The Grill Room, The Pelican Club, The Sazerac Restaurant and Tujague's Restaurant.

Visit www.coolinaryneworleans.com to see the growing list of restaurants and to learn more about COOLinary New Orleans.

“Like” us on Facebook and be registered to win a range of

prizes and the grand prize - a staycation package worth $1,000 including a two-night stay at the

Windsor Court Hotel!

www.facebook.com/NewOrleansCVB

Unique specials as well as the latest information and menus from participating restaurants are also available on the offi cial COOLinary website.

New Orleans is relatively small but enjoys cultural offerings that rival any major metropolitan city. Our museums are constantly working to present compelling exhibits, new restaurants are popping up all over town, and the New Orleans music scene is as vibrant and fresh as ever. Without tourism, it is unlikely we would enjoy the abundance of clubs, culture and food that we do. That being said, it is our duty to support our local business community that not only serves our eight million visitors a year, but that brings the city’s extraordinary culture to life through restaurants, clubs, attractions and hotels. And if doing my part means a night of dinner, drinks and dancing or brunch and an afternoon at the museum... I think I can handle that.

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CONVENTION SALES

CVB MEMBER ANNIVERSARIESCVB MEMBER ANNIVERSARIES

08

INSIDEVIEUX++++++++++++++++++++++++++LATEST NEWS FROM THE CVB

YEARS20 YEARS15

YEARS5 10 YEARS

YEARS35 YEARS45

YEARS50

MEMBERSHIP TOURISMOn the Road….

Maria Manzella, International Sales Manager, will travel to Rio de Janeiro to attend the largest annual Brazilian travel trade show. Brazilian visitation to the United States has been on an increase for a number of years now. The New Orleans Convention and Visitors Bureau has contracted with representation companies in the past and we are exploring the potential of this market during the upcoming trip. The Brazilian visitor has many things in common with New Orleanians. They love their food, music and of course, Carnival!

Giving Back…

The Convention Sales team held its 2012 strategic planning retreat, which included a Voluntourism Saturday outing with the St. Bernard Project. Two teams of CVB employees, including Regional Sales Managers from New York, Chicago and Washington D.C., worked on two houses in Gentilly and the Lower Ninth Ward.

Does your company need a video?

The New Orleans CVB has partnered with an award-winning media production company and CVB Member to offer an exciting, new membership benefi t at a discount! Digital Bayou will highlight your business by creating an upbeat, professionally-hosted video that will appear on our new online channel. Available to CVB members only. For more information, contact Dave Weber at 504-287-9691 or [email protected].

PR AND COMMUNICATIONS

Positive Press!

FROM JANUARY - JUNE 2011 the fi ve-person PR Department assisted 560 journalists and generated nearly 200 positive stories about New Orleans in: • Reuters • Sacramento Bee • Fort Worth Star-Telegram • Newsday • Austin American-Statesman • CNBC

To see more media results, check out New Orleans in the News on www.neworleanscvb.com.

CVB

09AUGUST | SEPTEMBER 2011 [ CONVENTION & VISITORS BUREAU ] AUGUST | SEPTEMBER 2011 [ CONVENTION & VISITORS BUREAU ]

• A Tisket A Tasket New Orleans Books & Gifts Baskets• New Orleans Botanical Garden• Rock-n-Sake of New Orleans• Sheraton Metairie – New Orleans• Wyndham Garden Hotel – Baronne Plaza

• Swinghard Golf, LLC

• Razzoo

• Fairchild House Bed and Breakfast• Limousine Livery• Oak Harbor Golf Club

YEARS25• Alamo• Louis Armstrong New Orleans International Airport• Mulate’s – The Original Cajun Restaurant

• Madewood Plantation

YEARS40• Allstate Sugar Bowl• Café Du Monde

• Omni Royal Orleans Hotel

• Commander’s Palace Restaurant• The Times-Picayune

THE CONVENTION SALES TEAM'S VOLUNTOURISM SATURDAY OUTING WITH THE ST. BERNARD PROJECT

L’EXPRESS STYLES MAGAZINE (FRANCE), MAY 21, 2011

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Kayak-iti-Yat++++++++++++++++++++++++++++++++++++++++++

GETTING TON.O.

CVB MEMBERSHIP SPOTLIGHT

10 AUGUST | SEPTEMBER 2011 [ CONVENTION & VISITORS BUREAU ]

Q What will Kayak-iti-Yat participants experience that they can not experience anywhere else in the city?

A Our tours are a refreshing change from the decadent lifestyle we love about New Orleans. A few active hours kayaking feels wholesome

and helps alleviate any guilt from the four-course meal and bottles of wine we consumed earlier in the week! Paddling on Bayou St. John is calming and therapeutic, especially around twilight. You slow down, listen to the quiet sounds of nature, and watch the wildlife, while being minutes away from any part of the city.

Q What can locals and visitors learn about the history of Bayou St. John which runs through the Faubourg St. John?

A The Bayou has played an integral role in this area from the ancient Native American nations through colonization and industrialization up to the thriving residential community it is today. There are stories of voodoo, secret political meetings, the creation of jazz and modern urban development. One cannot help being charmed paddling along, observing New Orleanians fi shing, boating, picnicking and enjoying life. There is wildlife all year long, from migratory birds to jumping mullet and everything in between. For more information please visit

www.kayakitiyat.com

Q Some visitors may not think of New Orleans as a destination for kayaking. What made you create this new opportunity?

A The concept for Kayak-iti-Yat came to us during a canoe paddle along the bayou. The communities along Bayou St. John and their rich history have remained somewhat of a secret to many. If visitors come to experience New Orleans, they should have the opportunity to experience her fully.

Q As a new member, how do you plan to use your CVB membership to grow your business?

A We are excited to utilize the CVB Visitor Center with Kayak-iti-Yat literature for walk-through tourist traffi c. We also would like to focus on conventions visiting New Orleans. Our kayak tours are fun group activities and a great way for conventioneers to reset their minds in the midst of seminars, workshops and networking.

Kayaking tours on historic Bayou St. John through New Orleans

“ “We are excited to utilize the CVB Visitor Center with Kayak-iti-Yat literature for walk-through tourist traffi c.

PHO

TO B

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IS G

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11AUGUST | SEPTEMBER 2011 [ CONVENTION & VISITORS BUREAU ]

GETTING TON.O.

LEADERSHIP SPOTLIGHT

2011 CVB Board Members Advise on Hospitality Career Paths

Q What was your fi rst job in hospitality?

A I was a pastry cook in Nassau, Bahamas and was in charge of making breads and danishes.

Q What qualities are necessary to become a successful hospitality industry leader?

A Patience and “stick-to-it-ness” are a necessity. Success comes through commitment and dedication. It is hard work and you have to be willing to learn and grow to be successful.

Q What advice would you give to a student considering a career in hospitality?

A The industry has changed over the years. People don’t follow a typical career growth pattern. It’s not as glamorous as it appears; its hard work and you have to be involved and want to engage with people. The ability to move and be fl exible could open up opportunities globally within the industry.

Bonnie HelmkerGeneral Manager Freeman Company

+++++++++++++++++++++++

Q What was your fi rst job in hospitality?

A I worked at McDonald’s in Lausanne, Switzerland. This was the second McDonald’s location to open in that country. Besides the usual fast food, this particular unit served beer and wine!

Q What qualities are necessary to become a successful hospitality industry leader?

A Honesty and integrity, focus and self-accountability and willingness to adapt to change.

Q What qualities are necessary to become a successful hospitality industry leader?

A Possess enthusiasm for working with people. Be tolerant of cultural differences. Remain calm in a state of crisis. Have the ability to lead or follow based on the particular objective.

Q What advice would you give to a student considering a career in

hospitality?

A The hospitality and tourism industry provides tremendous opportunity for hard-working students who enjoy working with people and don’t mind working in an industry that is open for business 24 hours a day, seven days a week. It is important to develop a combination of a strong business foundation and effective customer service skills. Don’t get discouraged if a high-level position is not available immediately. Starting in an entry-level position and working your way up will give understanding to the business and the customers the business serves. The school of “hard knocks” is an invaluable education.

Russell MillerGeneral Manager Ritz-Carlton, New Orleans

Gil Zanchi Area General Manager New Orleans Marriott Hotels

Q What advice would you give to a student considering a career in hospitality?

A To be successful in the lodging industry, you must fi rst build a strong foundation. Seek opportunities to cross-train and learn about the many disciplines that comprise a hotel operation. Be passionate and love your job! Most important, you must always remember your primary role is to serve the customer…they are the reason we are all here!

CVB

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12 AUGUST | SEPTEMBER 2011 [ CONVENTION & VISITORS BUREAU ]

BE A TOURIST

2011 FESTIVALS AND EVENTS TO ENJOY++++++++++++++++++++++

++++++

GINGER VALENTINE PHOTO BY KAYLIN IDORA

August

FestivAls

August 4-7: Old US Mint, Satchmo SummerFest,

504-522-5730 or www.fqfi.org/satchmosummerfest

Music

For live music listings, visit:www.bestofneworleans.comwww.offbeat.comwww.neworleanscvb.com

August 3 & 10: 300 Morgan St., Wednesday on

the Point Concert Series, 6-9 p.m., 504-362-6436 or www.wednesdaysonthepoint.com

August 4-6, 11-13, 18-20 & 25-27: The Inn On Bourbon’s Puccini Bar,

541 Bourbon St., Pianist Joe Ashlar, 6-9 p.m., 504-524-7611 or www.innonbourbon.com

August 5, 12, 19 & 26: Tipitina’s, 501 Napoleon Ave.,

Tipitina’s Foundation presents Free Fridays, 10 p.m., 504- 895-

8477 or www.tipitinas.com

August 7, 14, 21 & 28: House of Blues, 225 Decatur St.,

The Sunday Gospel Brunch, 10 a.m., 504-310-4999 or www.houseofblues.com/tickets, $18 (kids ages 4-11) and $38 (adults)

August 11 & 25: The Ogden Museum of Southern

Art, 925 Camp St., Ogden After Hours, 6-8 p.m., 504-539-9600 or www.ogdenmuseum.org

August 13 &27: Mid-City Lanes Rock 'n' Bowl,

3016 S. Carrollton Ave., Kermit Ruffins, 9:30 p.m., 504-861-1700 or www.rockandbowl.com, $12

August 19: House of Blues, 225 Decatur St.,

Bustout Burlesque-a 1950’s-Style Burlesque Show, 8 & 10:30 p.m., 504-310-4999 or www.houseofblues.com/tickets, $22, 18 and older only

August 21: Mid-City Lanes Rock 'n' Bowl,

3016 S. Carrollton Ave., Sunpie & the Louisiana Sunspots, 6 p.m., 504-861-1700 or www.rockandbowl.com

August 27: Tipitina’s, 501 Napoleon Ave.,

Back to School with Soul Rebels Brass Band, 10 p.m., 504- 895-8477 or www.tipitinas.com, $11

DAnce

August 2, 9, 16, 23 & 30: LePhare, 523 Gravier St. at Loft 523,

Salsa Night, 8 p.m., 504-636-1890 or www.lepharenola.com

August 6: Mid-City Lanes Rock 'n' Bowl,

3016 S. Carrollton Ave., Family Fais Do Do, 2 p.m., 504-861-1700 or www.rockandbowl.com

August 7, 21 & 28: The National WWII Museum, 945

Magazine St., Sunday Swing, free dance lessons and free live music, 504-528-1944 or www.nationalww2museum.org

Art

August 6: Julia Street art galleries,

Whitney White Linen Night, 6-11 p.m., 504-528-3805 or www.cacno.org

theAter

August 12-14: The National World War II

Museum, Stage Door Canteen, 945 Magazine St., The Rat

Pack Now!, 504-528-1944 or www.nationalww2museum.org

sports

New Orleans Saints, Louisiana Superdome, 504-587-3663 or www.neworleanssaints.com

August 12: vs. 49ers, 7:00 p.m.

August 13: City Park New Orleans at Roosevelt Mall,

NOTC’s 48th Anniversary Race, 1 mile & 3 miles, 8 a.m., www.runnotc.org, [email protected]

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AUGUST | SEPTEMBER 2011 [ CONVENTION & VISITORS BUREAU ] 13

CVB

THE ADDAMS FAMILY, BROADWAY ACROSS AMERICA SERIES

KATY PERRY - SEPTEMBER 8

Special eventS

August 13: TBD, Red Dress Run, benefiting

more than 50 local charities, 9 a.m., nolareddress.tumblr.com

September

FeStivalS

August 31- September 5: French Quarter, Southern Decadence Festival, www.southerndecadence.com

September 9-11: Lafayette Square, New

Orleans Seafood Festival, 504-488-7610 or www.neworleansseafoodfestival.com

September 15-17: Various locations, Burlesque

Festival, 504-975-7425 or neworleansburlesquefest.com

muSic

For live music listings, visit:www.bestofneworleans.comwww.offbeat.comwww.neworleanscvb.com

September 1, 8, 15, 22 & 29: The Ogden Museum of Southern

Art, 925 Camp St., Ogden After Hours, 6-8 p.m., 504-539-9600 or www.ogdenmuseum.org

September 4, 11, 18 & 25: House of Blues, 225 Decatur St.,

The Sunday Gospel Brunch, 10 a.m., 504-310-4999 or www.houseofblues.com/tickets, $18 (kids ages 4-11) and $38 (adults)

September 8: The New Orleans Arena,1501

Girod St., Katy Perry, 7:30 p.m., 504-587-3663 or www.neworleansarena.com

September 9: House of Blues, 225 Decatur St.,

Los Lonley Boys, 9 p.m., 504-310-4999 or www.houseofblues.com/tickets, $26.50

September 10: The New Orleans Arena, 1501 Girod

St., Journey, 7 p.m., 504-587-3663 or www.neworleansarena.com

September 14: The Inn On Bourbon’s Puccini Bar,

541 Bourbon St., Bon Operatit! As part of the “Opera on Tap” series, 7 p.m., 504-524-7611 or www.innonbourbon.com

September 28: Tipitina’s, 501 Napoleon Ave.,

Explosions in the Sky, 9 p.m., 504- 895-8477 or www.tipitinas.com, $19 advance, $21 at door

Dance

September 6, 13, 20 & 27: LePhare, 523 Gravier St. at Loft 523, Salsa Night, 8 p.m., 504-636-1890 or www.lepharenola.com, complimentary lessons by Gumbo Salsa

art

On view through September 18: Ogden Museum of Southern Art, 925 Camp St., Mississippi Photographs, 1860s–Present, 504-539-9600 or www.ogdenmuseum.org

On view through September 25: The Contemporary Arts Center of New Orleans, 900 Camp St., Patterns and Prototypes: Early Paintings by Tina Girouard and Robert Gordy, 504-528-3805 or www.cacno.org

On view through September 25: New Orleans Museum of Art, 1 Collin Diboll Circle, Swoon’s “Thalassa” transforms NOMA’s Great Hall, 504-658-4100 or www.noma.org

theater

September 7: The National World War II

Museum, Stage Door Canteen, 945 Magazine St., The Victory Bells, Noon, 504-528-1944 or www.nationalww2museum.org

September 9-11: The National World War II

Museum, Stage Door Canteen, 945 Magazine St., The Rat Pack Now!, 504-528-1944 or www.nationalww2museum.org

September 14-October 9: Southern Repertory Theatre, The Shops at Canal Place, 365 Canal St., 3rd Floor, God of Carnage, 504-522-6545 or www.southernrep.com

September 15-18 & 20-24: Mahalia Jackson Theater of the

Performing Arts, 1419 Basin St., The Addams Family, Broadway Across America series, various times, 504-287-0351 or www.mahaliajacksontheater.com

SportS

New Orleans Saints, Louisiana Superdome, 504-587-3663 or www.neworleanssaints.com

September 1: vs. Tennessee Titans, 7:00 p.m.September 18: vs. Chicago Bears, Noon

Special eventS

September 12-18: Various restaurants, Louisiana

Restaurant Association’s Restaurant Week, www.welivetoeatnola.com

September 14-17: The New Orleans Arena, 1501 Girod

St., Dralion by Cirque du Soleil, Sept 14-16: 7:30p.m., Sept 17: 4p.m. and 8p.m., 504-587-3663 or www.neworleansarena.com

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14

COMPANY’SCOMINGCONVENTIONS AND MEETINGS IN TOWN

+++++++++++++++++++++++++++

AUGUST | SEPTEMBER 2011 [ CONVENTION & VISITORS BUREAU ]

PHOTO BY JEFF ANDING

August

2-3US Department of Environmental Protection AgencyGulf of Mexico Alliance Meeting550 attendees TheGulfofMexicoAllianceisa

partnership,initiatedin2004bythestatesofAlabama,Florida,Louisiana,MississippiandTexas,intentonsignificantlyincreasingregionalcollaborationtoenhancetheecologicalandeconomichealthoftheGulfofMexico.

3-6American Legislative Exchange Council (ALEC) Annual Summer National Convention 1,150 attendees Withmorethan2,000members,

ALECisthenation’slargest,non-partisan,individualpublic-privatemembershipassociationofstatelegislators.

4-8 Disabled American Veterans (DAV) Annual Summer National Convention4,000 attendees The1.2million-memberDAVis

anon-profitcharitydedicatedtobuildingbetterlivesforAmerica’sdisabledveteransandtheirfamilies.

4-8National Association of Real Estate Brokers (NAREB) Annual Convention600 attendees ThemissionofNAREBisto

bringtogetherthenation’sminorityprofessionalsintherealestateindustrytopromotethe

meaningfulexchangeofideasaboutbusinessandhowbesttoserveclientele.

5-7Louisiana Restaurant Association (LRA) LA Foodservice Expo 11,000 attendees ThemissionoftheLRAis

toenhanceandensurethegrowthanddevelopmentofthefoodserviceindustryinLouisianabyworkingtogetherasanindustrytoimprovethepolitical,economicandsocialenvironmentinwhichtheindustryconductsbusiness.

9-14New Orleans Gift and Jewelry Show by Helen Brett Enterprises, Inc.15,000 HelenBrettEnterprises,Inc.

isafullservice,tradeshow

productionandmanagementcompanythatcurrentlyconductssemi-annualgiftandjewelryshowsinNewOrleans.

11-13American National Insurance Company Incentive Mini Conference 800 attendees Charteredin1905,American

NationalInsuranceCompanyhasevolvedintoanindustryleader,rankingamongthelargestoflifeinsurancecompaniesintheUnitedStates.

15-17

US Department of Veterans Affairs Small Business Conference 4,000 attendees TheDepartmentofVeterans

Affairscontinuestodevelop

housingopportunitiesforhomelessandat-riskVeterans.

16-20Red Hat Society Annual International Convention1,500 attendees TheRedHatSocietyisaglobal

societyofwomenthatsupportsandencourageswomenintheirpursuitoffun,friendship,freedom,fulfillmentandfitness.

17-20Cox Target Media, Inc (CTM) Valpak Coupon Universal 700 attendees CTM,providerofValpak®network

products,isacompanyofCoxNewspapers,ownedbyCoxEnterprisesInc.

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15

CVB

AUGUST | SEPTEMBER 2011 [ CONVENTION & VISITORS BUREAU ]

PHOTO COURTESY OF NATIONAL ASSOCIATION OF REALTORS®PHOTO COURTESY OF NATIONAL ASSOCIATION OF REALTORS®

18-20American Fly Fishing Trade Association International Fly Tackle Dealer Show1,000 attendees TheAmericanFlyFishingTrade

Associationrepresentsmorethan2,000manufacturers,retailers,manufacturers’representatives,travelcompanies,mediaproducersaswellaseducationandconservationorganizationswhoshareamutualinterestinthefly-fishingbusiness.

26-27

MechaCon VII Anime Convention3,400 attendees BridgingthegenresofAnime

andTransformerswithJapaneseculturalexhibits,panelsandpresentations,MechaConisthefirstandonlyconventionofitskind.

28-31Voluntary Protection Programs Participants’ Association (VPPPA)Annual National Conference 3,500 attendees TheVPPPAprovides

occupationalsafety,healthandenvironmentalleaderswith

networkingandeducationalofferings,up-to-the-minutelegislativeinformation,industryadvancements,preferredvendorsandconsultantsdedicatedtoVPP,mentoringopportunities,professionaldevelopmentandvolunteeropportunities.

September

4-8 National Missionary Baptist Convention of AmericaAnnual Session of the Convention2,500 attendees TheNationalMissionaryBaptist

ConventionofAmericaservesasanagencyforspiritualempowermentbyengagingin:MissionsandEvangelism,Christianeducation,BiblicalDoctrine,ChurchGrowth,andSocialandEconomicDevelopment.

14-18CCP North America & White Wolf Publishing Grand Masquerade/Fan Event1,500 attendees WhiteWolfisapublishing

divisionofCCP,dedicated

toredefiningtheartofstorytellingbystretchingtheboundariesoffamiliarmodesofartisticentertainment,introducingnewrealmstothehorror,sciencefictionandfantasygenres.

14-17Industrial Designers Society of America (IDSA) Annual National Convention600 attendees IDSAistheworld’soldest,

largest,member-drivensocietyforproductdesign,industrialdesign,interactiondesign,humanfactors,ergonomics,designresearch,designmanagement,universaldesignandrelateddesignfields.

17-21AOAC International (formerly Association of Official Analytical Chemists) Annual Meeting & Exposition1,000 attendees AOACprovidesascience-

basedsolutionanditsOfficialMethodsofAnalysisgivesdefensibility,credibilityandconfidenceindecision-making.

21-24National Association for College Admission Counseling (NACAC) National Conference4,000 attendees NACACisdedicatedtosupporting

theworkofcounselingandenrollmentprofessionalsastheyadvancestudentaccesstopostsecondaryeducation.

25-27Society of Professional Journalists (SPJ)600 attendees TheSPJisthenation’smostbroad-

basedjournalismorganization,dedicatedtoencouragingthefreepracticeofjournalismandstimulatinghighstandardsofethicalbehavior.

27-29National Black McDonald’s Operators Association (NBMOA)Biennial National Convention 550 attendees NBMOAisaself-help

organization,establishedforthepurposeofworkingtogetherfortheimprovementandbettermentofeachandeveryAfricanAmericanMcDonald’sfranchiseowner,supplierandAfricanAmericansocietyasawhole.

Page 15: nOMCVB

““

TO OUR EARS MUSIC

WHAT OTHERS ARE SAYING ABOUT NEW ORLEANS+++++++++++++++++++++++++

+++++++++

TOURISMMATTERSN E W O R L E A N SC O N V E N T I O N& V I S I T O R S B U R E A U

A U G U S T / S E P T E M B E R 2 0 1 1

Tourism Matters

2020 St. Charles Ave.New Orleans, LA 70130TOURISM MATTERS

(SAME BOX AS ON COVER)

Tourism MattersNew Orleans CVB2020 St. Charles Ave.New Orleans, LA 70130

PRSRT STD. U.S.POSTAGE

PAID PERMIT NO 291 New Orleans, LA

A U G U S T / S E P T E M B E R 2 0 1 1

“As a travel writer, I have visited more than 50 countries, but the welcome, food, sights, happiness and smiling faces I have experienced in New Orleans are unique. I will be promoting New Orleans in my magazines and on my radio show as often as I can. I want my audience to know about New Orleans and its delightful people, its fantastic galleries, incredible music, and the list goes on.”

- Anais de Melo, Travel/Food Writer, Lideres Mexicanos Magazine, June 2011

Thanks. I have to say, this is the most responsive bureau that I have ever worked with. You all are great!- Jo Pumphrey CMP, Meeting Planner, APha (American Pharmacists Association), July 2011