nomadix eleven joint webinar 6.24.15
TRANSCRIPT
The Connected Guest Generation is Here -
Are You Ready?June 25, 2015
Meet Your Presenters
JP Hebert Director of Emerging Markets
& Channels at Eleven
Dave Elder Regional Channel Sales Manager,
Americas at Nomadix
Who is the Connected Guest Generation?
MOBILE & MULTI-DEVICE USAGE
Average number of mobile devices people carry1
2.9
DEMAND FOR FREE WI-FI
hotel guests list free Wifi as their #1 desired amenity 7
9 of 10
of hotels currently offer free Wifi 8
64%
NETWORK COSTS
average cost of hotel Wi-Fi installation 5
$125K
estimated monthly cost of 100MB of data per second 6
$3 – 4K
BANDWIDTH CONSUMPTION
Of hotel guests want access to mobile video content3
81%
Average monthly mobile data downloads in US4
2GB
Mbps
Top 4 Guest Internet Trends
1. Statistta, Nov 2014. 2. Hotel Chatter Wi-Fi Report
3. Meraki blog post (by Cisco) 4. Device Atlas, Nov 2014
5. CNN.com article (July 2012) 6. iPass Hospitality Findings Report
more Wi-Fi data is used by iPads than other devices2
400%
7. Hotels.com, April 2015. 8. FierceMobile IT, May 2015.
The Hidden Costs of Poor Guest Wi-Fi
80% of guests will not
return if they have a bad tech experience
$120K estimated annual
revenue loss due to poor Wi-Fi
53% of guests read online reviews before booking
1. Hospitality Marketing, Dec 2014 2. Hotel Business Review 2. Moonblink, 2015
Negative Online Reviews
Guest Disloyalty
Lost Revenue
WI-FI IS #1
Start With a Solid Foundation to Meet Guest Wi-Fi Demand
Bandwidth Conservation via Advanced Controls
Add a Cloud-based Software Platform
Increased Security
Branded Experience
Tiered Service
Custom Content
Create a Custom Branded Portal
average per room, per month
“Starbucks Effect” – if a guest is willing to pay, they’re more
likely to choose the higher plan86%
100%
50%
0%
Who chooses the FREE plan?
Who chose the PAID plans?
10%
100%
50%
0%
4%
100%
50%
0%
MID
DLE
HIG
HES
T
Offer Tiered Internet Service Plans
$20
How much can a hotel make?
Create Guest Engagement Opportunities
Leverage Social Media to Create Personalized Experiences
Delivered Seamlessly to the Hotel & Guests
KEY BENEFITSHappier Customers
o Better guest Wi-Fi reviews o Peace-of-mind that network “just works”
More Revenue o Create a competitive advantage o Sell more with a comprehensive solution
Reduced Costs o Decrease support calls and tickets o Extend the useful life of your bandwidth
Thank You
+1 (818) 575-2481
www.nomadix.com
+1 (971) 242-4680
www.elevenwireless.com