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A product development for a collection of handbags. This project features the creation of the line from inspiration, sample product to marketing and advertising.

TRANSCRIPT

Page 1: Nomad
Page 2: Nomad

Where Art meets responsibility

Nomad is a collection of handbags inspired by ethnic aesthetic from the old earth. With each

bag created through practice of true artisan craftsmanship, Nomad evokes a raw, edgy and exotic style yet portrays strong

femininity, elegance, and beauty.

Nomad derives its tribal influence from its silhouette and also, uses unique raw materials to create the line. The key element

of each handbags is the “Banig,” which is a hand woven mat made of palm, pandan, or sea grass leaves. The leaves are dried,

usually dyed, then cut into strips and woven to create intricate textures and design. Fabrics like leather, suede and velvet with

silver, brass and wood hardware are added on to the banig to give it a modern feel. Finally, the handbags are embellished with

elaborate beadwork.

To be recognized in Global Retail is Nomad’s vision with the philosophy of incorporating culture in fashion for it to become a

way of life. This brand is an offshore production from the Philippines that ensures excellent, quality workmanship but also

creates employment for workers in the third world country.

believes what you give to the universe is given back to you. It is the law of Karma. With this principle, the brand

will donate a portion of its profit to the Nomad Housing Foundation, a non-profit organization that is dedicated to developing a

decent housing community for the artisans and workers of Nomad to help elevate them from poverty.

Product Description//

Nomad

Page 3: Nomad

Demographics & Psychographics//

Target MarketGENDER: Female

AGE RANGE: 25-50 years old

ETHNICITY: Asian, Caucasian, African & Latin American

STATUS: Single. Married, Seperated or Divorced

OCCUPATION: Employed with Annual Income of $60,000 and up

EDUCATION: Bachelor’s, Post-Graduate

CLASS STATUS: More Affluent, Most Affluent

LOCATION: New York, San Francisco, Miami, Paris, Spain,

LIFESTYLE: Urban Uptown, Socialite

EMPLOYEMENT: Management, Professionally Employed

LEISURE: Traveling, Social Parties, Shopping, Fine Dining, Reading

MUSIC: Jazz, Indie, Slow Rock and World

READS: Fiction, Best-Sellers, Fashion & Business Magazines

FILM: Romance, Comedy, Foreign, Art, Academy Nominated

CAR: Luxury, Sport or Compact

Page 4: Nomad

Inspiration & Color Story//

HOME: ORIGIN OF HUMANITY

The first collection for Nomad is inspired by the elemental Earth. Muted tones and rich textures provide the classic feel to compliment current trends.

Earth

Sand

Red Soil

Camel

Terra Cotta

Jade

Page 5: Nomad

Line Sheet for Earth Collection//

Style Number: EC0001Description: Rectangular Clutch with Leather Bow and Beaded applique with chain. Material: BanigTrim: Soft LeatherColors: Black, Red Soil, Camel & SandRetail Price: $ 310

Style Number: EC0003Description: Foldable Clutch with Beaded floral applique Material: BanigTrim: Brass handleColors: Black, Terra Cotta, Camel & SandRetail Price: $ 320

Style Number: EC0004Description: Oval Clutch with Leather Handle and Beaded applique with feathersMaterial: BanigTrim: Pebble LeatherColors: Black, Red Soil, Camel & JadeRetail Price: $ 320

Style Number: EC0002Description: Medium hobo with pebble leather strap and closure with cube glass beadsMaterial: BanigTrim: Pebble leatherColors: Terra Cotta, Red Soil, Camel & JadeRetail Price: $ 280 Earth

Sand

Red Soil

Camel

Terra Cotta

Jade

Page 6: Nomad

MOTION: CONTRACTING ENERGY

Nomad’s second collection is derived from the metal element. A dash of shimmer and sleek texture would adapt to any look, day or night.

Metal

Marble

Gun Metal

Sterling

Iron

Navy

Inspiration & Color Story//

Page 7: Nomad

Style Number: MC0001Description: Asymetrical wristlet with sterling silver handle and beaded applique Material: BanigTrim: Sterling silver handleColors: Black, Red Soil, Camel & SandRetail Price: $ 410

Style Number:MC0002Description: Oval wide mouth Minaudiere with wooden handle and beaded appliqueMaterial: BanigTrim: Wooden handleColors: Marble, Navy, Gunmetal & SterlingRetail Price: $ 240

Style Number: MC0004Description: Medium Hobo with leather strap and beaded appliqueMaterial: BanigTrim: Pebble LeatherColors: Iron, Navy, Gunmetal & SterlingRetail Price: $ 410

Style Number: MC0003Description: Rectangular Clutch with wooden handle and beaded appliqueMaterial: BanigTrim: Soft LeatherColors: Iron, Marble Gunmetal & SterlingRetail Price: $ 410

Metal

Marble

Iron

Line Sheet for Metal Collection//

Page 8: Nomad

WARMTH: GROWTH OF MATTER

The final collection for this season is attributed to the elemental Wood. Monochromatic colors and grainy textures provide flair and sophistication to any ensemble.

Wood

Balsa

Bamboo

Lilac Birch

Golden Oak

Timber

Inspiration & Color Story//

Page 9: Nomad

Style Number: WC0002Description: Rectangular wrislet with silver handle and beaded applique.Material: BanigTrim: Soft LeatherColors: Golden Oak, Balsa, TImber & BambooRetail Price: $ 310

Style Number: WC0004Description: Large Tote with round wooden handle and tribal beaded appliqueMaterial: BanigTrim:Wooden handleColors: Lilac Birch, Timber, Natural & BambooRetail Price: $ 450

Style Number: WC0003Description: Oval Minaudiere with detachable strap and floral beaded applique Material: BanigTrim: Soft LeatherColors: Balsa, Timber, Black & BambooRetail Price: $ 280

Style Number: WC0001Description: Kidney shaped cluth with wooden handle and beaded bag charmMaterial: BanigTrim: Soft LeatherColors: Golden Oak, Lilac Birch, Black & BambooRetail Price: $ 410

Line Sheet for Wood Collection//

Page 10: Nomad

Product Images & Packaging//

Page 11: Nomad

Nomad NomadNomad

Campaign Advertising//

Nomad Summer 2011

Page 12: Nomad

Nomad Design

about collection press contact shop

KabigStyle #: EC0001Clutch with Leather Bow and Beaded applique with chain. Colors: Black, Red Soil, Camel & SandPrice: $ 310

Add To Cart

Nomad Design

Website & E-commerce// NOMAD FOR COUTURELAB“Angkla” Clutch BagNOMAD FOR COUTURELAB

Nomad’s collection for this season will be available at the brand’s website and an online luxury boutique, Couturelab.com.This website aims to bring together world-class designers and entrepreneurs to feature their eclectic, unique and luxurious work, making it available to clientele around the world.

For Carmen Busquets, co-founder/major investor of Net-a-porter and Couture Lab “The key mission of [this website] is to maintain the value of human craftsmanship and keep creative individuality alive. This is CoutureLab and this is my vision of what luxury mean.”

Page 13: Nomad

Concert at the ParkThe launch Nomad’s first collection, Earth, will be held at San Francisco’s Golden Gate Park. A concert by ethnic musicians Pinikpikan serve as music for the Fashion Show. The venue would be decorated to resemble an enchanted forest.

Cocktails and light dinner would be served.

Arrested MotionA photography exhibit would launch the second collection, Metal. Highly proclaimed fashion photographers are invited to participate and interpret Nomad which will showcase in an Art exhibit at the Palace of Fine Arts, San Francisco.

Cocktails and Hors d’oeuvres will be served.

ReincarnationTo launch the final collection, Wood, a dinner and charity auction will be held at the St. Regis Hotel. A significant portion of the profit will be donated to the Nomad Housing Foundation.

Cocktails and Full Course meals will be served.

PR and Events//

Page 14: Nomad