nokia recycling survey results
DESCRIPTION
Here is a summary of Nokia's Recycling Survey conducted earlier this year.TRANSCRIPT
Nokia Global Nokia Global Consumer Consumer Survey on Survey on RecyclingRecycling
Nokia Global Consumer Survey on RecyclingNokia Global Consumer Survey on Recycling
FinlandGermany Italy Russia Sweden UK
UAE USA
Nigeria
India China Indonesia
Brazil
ONLINE SURVEY
FACE TO FACE SURVEY
• 13 countries• 6500 people interviewed• 500 interviews completed in each
country• Q1 2008
Only 3% of people recycle their mobile Only 3% of people recycle their mobile phonesphones• Around 3 billion people are using3 billion people are using
mobile phones in the world
• People on average have each owned each owned around five phonesaround five phones
• 74% of the respondents don’t even thinkdon’t even think about recycling their devices
• Many of the respondents were unawarewere unaware that it is even possible to do so
Where are all the phones?Where are all the phones?
25% are being passed on to friends or family
3% are being recycled4% are being thrown into landfill
44% are being kept at homes
16% of people are selling their used devices particularly in emerging markets
* 8% lost, stolen etc.
8% other
What people think about recycling?What people think about recycling?
• 72% think recycling makes a differencerecycling makes a difference to the environment
• 74% said they don’t think about don’t think about recycling their mobile phonesrecycling their mobile phones
• 88% of people in Indonesia• 84% of people in India• 78% of people in Brazil, Sweden, Germany, Finland
Why aren’t people recycling their Why aren’t people recycling their mobile phones?mobile phones?
• If they were to recycle their phones they wouldn’t know howwouldn’t know how to do that
• 71% were unaware of where to do this
• Half of those surveyed didn’t know phones didn’t know phones could be recycledcould be recycled
• Awareness lowest in India at 17% and Indonesia at 29%• Awareness Highest in the UK at 80% and 66% in Finland and Sweden
Nothing is wastedNothing is wasted
• Upto 80%80% of a Nokia device can can be recycledbe recycled
• PlasticsPlastics that can’t be recycled are burnt to provide energy provide energy for the recycling processfor the recycling process
• Other materials are ground up into chips and used as construction materials or for building roads
Nothing has to go to landfillNothing has to go to landfill
Recycling video• http://www.youtube.com/watch?v=6yfh9xY28l4
We provide the largest voluntary We provide the largest voluntary recycling scheme in the mobile industryrecycling scheme in the mobile industry
• Nokia has collection pointscollection points for unwanted mobile devices in 85 countriesin 85 countries around the world
• People can drop off their old devices at Nokia stores and almost 5,000 Nokia almost 5,000 Nokia Care CentersCare Centers
www.nokia.com/werecycle
Consumer optionsConsumer options
Take-back campaigns with WWF, Plan…
Nokia Service Points in 85 countries, up to 5000 locations
Electronics waste producer associations in EU 27 countries + Australia
Free postage in USA and UK
China Green-box program
Our response to survey resultsOur response to survey results
•We are expanding our global take-expanding our global take-back programback program by adding many more collection bins and promoting these in store to raise awareness
•We are developing a series of campaigns and activities to give give people more information on why, people more information on why, how and wherehow and where to recycle their old and unwanted devices, chargers and mobile accessories
•New recycling campaignsNew recycling campaigns in Malaysia, Turkey and France since the survey results were published
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