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Contents

1. Preface

2. Introduction to Organization

3. Mission statement

4. Marketing Objectiv es

5. Target Market

6. Portfolio A naly sis

7. Micro & Macro Environment

8. Competitiv e A naly sis

9. Marketing strategy

10. Suggestions

11. References

Preface

In this era, w here the technology is grow ing in a v ery faster speed and e v ery positiv e change is

bringing new and enhanced features w ith them, the cellular phones are at the v ery hot issue in this

grow ing technology.

The technologies in these cellular/mobile phones are enhancing and de v eloping day by day, including

new features of entertainment, and multiple options like imaging facilities, mo vie/animation features,

sound technologies etc.

W h

en

th

etec

hnology

is th

e matt

er, e v

ery cons

umer/user prefer

s th

e latest

, best

an

dint

eractin

gfeatured technologies and also prefers these facilities in less cost. So, in this view, there is a v ery big

and fast competition bet ween man y companies/manufacturers of cellular phones at the world le v el.

Introduction to the Organization

Company Information:

NOK IA is the world leader in mobile communications backed by its experience, inno v ation, user-

friendliness and secure solutions.

It is a v ery well k now ned compan y ha ving its v ast off ices world w ide. Their specialized product is

cellular phones. They ha v e man y house hold items as well.

Board of Directors:-



The current members of Nok ia's Board of Directors were elected at the A nnual General Meeting on

March 27, 2003. Click here for a short résumé and information on the members' shareholdings.

Corporate R esponsibility:-

Being a good corporate citizen means meeting responsi bilities towards individuals, the environment,

and societ y in general. We are mak ing corporate responsi bilit y an integral part of decision-mak ing in

all parts of our business.

Financial Factor:-

Nok ia achie v es excellent prof itabilit y in the f irst quarter 2003 and mobile phone v olumes grow faster

than market.

Mission Statement:-

Man y organizations de v elop formal mission statements that ans wer these questions. A mission

statement is a statement of the organization¶s urpose²w hat it wants to accomplish in the larger

environment. A clear mission statement acts as an invisi ble hand that guides people in the

organization.

The mission statement of NOK IA is«

³ CONNECTING PEOPLE ´

Goals:-

The goal of NOK IA is ³to be a good corporate citizen w here v er we operate, as a responsi ble and

contri buting member of societ y. We take part in long-term projects aimed at helping young people

create their own place in the world, for example through our global youth programs. ́

Digital Bridging:-

Digital Bridging is an integral part of e v eryday business. It is also an important part of the compan y's

Corporate Communit y Inv ol v ement activities that focus on youth and education.

Mark eting O bjectives:-

Marketing objectiv es presents a brief summary of the main goals and the recommendations of the

plan for management re view, helping top management to f ind the plan¶s major points quickly.

In marketing objectiv es, follow ing areas are included«

y Current marketing situation



y Threats and opportunit y analy sis

y Objectiv es and issues

y Marketing strategy

y Action programs

y Budgets

y co

ntrol

Organization¶sNetwork :

Nok ia is manufacturing its products world wide in followingcountries«

· Austria

· Bahrain

· Belgium

· Bosnia-Herzegovina

· Croatia

· Cyprus

· Czech Republic

· Denmark

· Finland

· France

· Germany

· Greece

· Gulf countries

· Hungary

· Israel

· Italy

· Kuwait

· Lebanon

· Luxembourg

· Malta

· Monaco

· Netherlands

· Norway

· Oman

· Poland

· Portugal

· Qatar

· Saudi Arabia

· Serbia and Montenegro

· Slovakia

· Slovenia

· Spain

· Switzerland

· Tunisia

· Turkey

· UAE

· Yemen

Target Mark et:-



The target market of NOK IA is v ery w ide. Its products are demanded world w ide and are giv en

preference at an y other cellular compan y in the world. They ha v e comparativ ely low rates than the

other companies and ha v e a v ery good and interactiv e performance and interesting features, so

because of these features, people prefer NOK IA than the other companies.

Specially

inA si

a, Europe, America a

ndth

e Middle Ea

st, NOK

IA

h

as

a v

ery big marke

t.It

is

manufacturing GSM and AMPS technologies cellular sets w hich are meeting e v ery k ind of consumer¶s

requirements.

In 2002, Nok ia's largest markets were US, UK, China, German y, Italy, France, UAE, Thailand, Brazil

and Poland.

Portfolio A nalysis:-

The major activit y in srategic management is business portfolio analy sis w hereby management

e v aluates the business mak ing up the compan y. The compan y w ill want to put strong resources into its

most

prof it

able busin

ess

an

d ph

ase dow

nor drop

itsweaker o

nes.

So w hile analy zing the portfolio of NOK IA , it was found that its product of cellular phones, especially

its GSM sets were mak ing more prof it to the compan y as compare to its other products. So the

compan y inv ested more budget in this area and started de v elopment on this area to earn the

maximum prof it. But in the mean w hile, the compan y didn¶t neglected their other products and

inv ested more money on the de v elopment of those products.

Micro and Macro Environmental Factors Effecting Business

The actions and forces outside marketing that affect marketing management¶s abilit y to de v elop and

maintain successful transactions w ithin target customers, is called the marketing environment .

Environmental considerations are integrated into e v ery area of compan y life and at e v ery phase of our

products' life cycle. We belie v e in eco-eff iciency and sustainabilit y - to respect nature and the needs of

future generations. Nok ia's new Environmental Report 2002 states the compan y's understanding of

the environmental aspects and impacts of its activities.

There are t wo categories of marketing environment:

1. Microenvironment

2. Microenvironment

1- Micro Environment:-



Follow ing are the microenvironmental factors w hich affects the compan y :

y The compan y

y Suppliers

y Marketing intermediaries

y Customers

y Competitors

y Publics

2- Microenvironment:-

Follow ing are the macroenvironmental factors w hich affects the compan y :

y Demographic environment

y Economic environment

y Natural environment

y Technological environment

y Political environment

y Cultural environment

Competitive A nalysis:-

V isually, there is no an y key competitor to NOK IA as comparing its v ast market and demand, but

still, we can consider the follow ing companies as its competitors:-

y Ericson

y Motorola

y Sam

sun

gy Siemens

y Son y

These competitors of NOK IA has also a big market, but as compared to NOK IA , we cannot say that

they can compete this organization at the same le v el of competition.



Social Factors:-

E v ery Nok ia employee has influence o v er Nok ia's performance and reputation in issues of health,

safet y, securit y, employee relations, corporate citizenship and human rights.

Mark eting Strateg y

A s we mo v e into the Mobile World, we remain committed to strong grow th, prof itabilit y and

responsi ble market leadership.

Strategic Direction:-

The mobile phone is fast becoming the centerpiece of personal communication, allow ing us access to

an e v er-w idening range of ser vices. Today, we are mo ving from v oice ser vices to ser vices driv en by

data and multimedia.

Business Environment:-

Nok ia competes in the global telecommunications industry in general and in the mobile industry in

particular, each of w hich has exhi bited rapid grow th, change and conv ergence in recent years.

Suggestions

Though the NOK IA is the world¶s largest cellular phone compan y and has the v ery eff icient features

and facilities but there are some suggestions by me af ter analy zing and researching about this

compan y.

· It should decrease its prices of the sets so that the sets may become in reach of e v ery user and the

market may increase and become the cause of increasing prof it rate.

· Its spare parts should be a v ailable in its e v ery market.

· There should be replace warrent y in case of defection.

· Memory capacit y should be increased to sa v e the different entertaining materials in the sets.

R eferences

· Nok ia sales point, Chandni chowk, Murree Road, Rawalpindi.

· www.nok ia.com

· www.nok iausa.com

· www.yahoo.com

· www.google.com



· www.nok ia.com/dow nloads.htm

· www.nok ia.com/info.htm

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