noiseless designnoiseless design in the age of “blink and you’ll miss it” attention spans,...
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Noiseless desigN
Noiseless desigN
In the age of “blink and you’ll miss it” attention spans, brands matter, and
never more so than today.
MAKiNg Noise is oUT. We Need To Be HeARd.
That’s why we are here.
Noiseless desigN
We do...
expeRieNce desigN BRANd developMeNTWeB desigN MoTioN gRApHics cAMpAigN desigN
expeRieNcedesigN
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80th Anniversary Heritage Exhibition
project title
description
To celebrate its 80th birthday, La Salle
College has organized a series of events
and we have converted a dark corridor
to a heritage exhibition that consists of a
50-feet long projection, and an interactive
photowall powered by AR.
client
lA sAlle college
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expeRieNce desigN
GOLDEN PIN DESIGN AWARD 2014Visual Communication - Selected
K-DESIGN AWARD’ 15Communication - Winner
HKDC DESIGN FOR ASIA AWARDCommunication Design: Interactive/Digital Media - Silver
www.youtube.com/watch?v=6eWBJ-Q0SN0
expeRieNce desigN
project title
description
client
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Everyone enjoyed seeing their patterned
silhouette on the big screen! The installation
is being set in Times Square. We could see
kids jumping around, and ladies posing
confidently with our accessories. The photo
printout is definitely a sweet souvenir for
them.
Light me up
HKTdc
expeRieNce desigN
www.youtube.com/watch?v=Tur9luUJfF4
expeRieNce desigN
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Light me up
project title
client
HKTdc
Visit the light me up website and answer 3
simple questions.
Receive a QR code. Scan it. A personalised version of their
silhouette is projected in front of them
Share it online and print it out.
DONE
NEXT
DONE
NEXT
DONE
NEXT
DONE
NEXT
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expeRieNce desigN
project title
client
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Light me up
HKTdc
instruction flyer
mobile interface
live-print photo
expeRieNce desigN
project title
client
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Dior Addict
dioR
expeRieNce desigN
project title
client
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Anti Gravity
dioR
expeRieNce desigN
project title
description
client
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The Harbour City Christmas Decoration is
one of the most iconic aspects of Christmas
in Hong Kong, attracting more than millions
of its dwellers and travellers every year.
We created a “selfie more than a selfie
experience” that allows user to take a special
selfie that contains not only them, but with
the entire entrance deco of Harbour City.
X’mas Selfie
HARBoUR ciTy
User stands on the stage and pose
Press the button for shoot when user got ready
Camera shoots after 8 seconds
Visit the website to download the photo
www.xmas2015.com
Share and get
high resolution photo
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expeRieNce desigN
project title
description
client
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Since 1977, Hong Kong Young Fashion
Designers Contest (YDC) has been
cultivating generations of fashion designers
and brought them to the world stage. 2013 is
the first year they have decided to go social.
We have designed a 3-phase social heavy
campaign that helped them building a strong
social crowd, and winning some awards
along the way.
YDC2013 Facebook App
HKTdc
HKTDC - HKDA GLOBAL DESIGN AWARDS 2013Online promotional Campaign - Merit
www.youtube.com/watch?v=Qqz0s3nd284
expeRieNce desigN
project title
description
client
Noiseless desigN
HKTdc
YDC2014 Photobooth
Imagine a Photobooth with no screens to
look at! We have created an immensely
successful experience that users are only
required to press one button and all the rest
are done on their own mobile phone - one
may add filters and personal statement,
social sharing and eventually gets a free
printout right on the spot.
expeRieNce desigN
project title
description
client
Noiseless desigN
We have created the media contents of a
huge exhibit with 21 connected screens in
the Museum of Qinhu Wetland Park. The
exhibit explains many interesting facts of
wetland and it has easily become the centre
of attraction in the museum.
Exhibition Content
QiNHU WeTlANd pARK
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BRANd developMeNT
project title
client
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My Collection ╳ 小心意
cHoW TAi FooK
BRANddevelopMeNT
GOLDEN PIN DESIGN AWARD 2016Visual Communication - Design Award
project title
client
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BRANddevelopMeNT
My Collection ╳ 小心意
cHoW TAi FooK
GOLDEN PIN DESIGN AWARD 2016Visual Communication - Design Award
project title
client
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The Grand Membership revamp
THe gRANd ciNeMA
BRANddevelopMeNT
membership card
promotional postcardcoupon set
project title
description
client
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GPP is a Hong Kong based paper product
company.
As an ODM company, we are responsible
for the brand identity and patterns for its
patented foldable box.
Brand identity
gReeN pApeR poWeR
BRANddevelopMeNT
patterned boxes with original design
business cardprimary logo
project title
client
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BRANddevelopMeNT
product catalogue
Brand identity
gReeN pApeR poWeR
project title
client
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BRANddevelopMeNT
product shots
Brand identity
gReeN pApeR poWeR
project title
description
client
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This leading jewellery brand has a
collaboration with Korean star Lee Min
Ho. We have worked closely with the
manufacturer to create the package and gifts.
Also, we have built a minisite for mainland
customers to win a fans meeting invitation.
CTF X LEE MIN HO Collection
cHoW TAi FooK
BRANddevelopMeNT
mini game
project title
client
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Brand identity
pRopAgANdA coFFee
BRANddevelopMeNT
project title
description
client
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We were approached by charity organization
Kids4kids to design a donation box that is
green, reusable, durable, and pretty, and
cheap, and large enough to fit hockey sticks...
We came up with an idea to use laminated
corrugated paper for an environmentally
friendly and reusable structure.
Sports Equipment Donation Box
Kids4Kids
BRANddevelopMeNT
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WeBdesigN
project title
client
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WeB desigN
T MARK Website
cHoW TAi FooK
project title
description
client
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ciNeMA ciTy
Cinema City Ticketing Website
The Cinema on the top floor of Langham
Place has a major facelift - so does their
website. We have performed a total design
makeover for the new Cinema City website.
WeB desigN
project title
description
client
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West Kowloon Cultural District organises
many meaningful projects that demands
very high quality - both technically and
creatively. We have worked together with
2 other teams to delivery a website of
extremely high standard that features a set
of tools for users to freely edit 10 precious
video clips of Hong Kong history into their
own mix, and share it socially.
Decade
WesT KoWlooN cUlTURAl disTRicT AUTHoRiTy
WeB desigN
DFA DESIGN FOR ASIA AWARDS 2015Category Awards - Silver
project title
client
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Lexus China Official Website
lexUs
WeB desigN
project title
description
client
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HKTDC releases many useful research
papers that helped businesses grow. We
are invited to study their papers and to
provide suggestions making them more
approachable. We have enhanced their
website by expanding a text only portal
into country specific, visually rich minisite,
with many interesting infographics and mini
games.
Infographics for Emerging Markets
HKTdc
WeB desigN
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MoTioN gRApHics
project title
client
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MoTioN gRApHics
My Collection ╳ 小心意
cHoW TAi FooK
GOLDEN PIN DESIGN AWARD 2016Visual Communication - Design Award
project title
client
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MoTioN gRApHics
Educational Video
lA sAlle pRiMARy scHool
project title
client
Noiseless desigN
description
MoTioN gRApHics
Have you ever seen this TVC in paid TV
channels? We have created an eye-catchy
animation for the cute little fish and
shrimp, introducing the four flavours of this
Taiwanese seafood snack.
TV Commercial
Hi & seA
project title
description
client
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With the uprising trend of youtube channels,
GetView is a management company for
youtubers. Motion graphics are used to
explain the business in an informative way,
attracting potential customers to understand
this new industry.
Online Video
eol AsiA
MoTioN gRApHics
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cAMpAigNdesigN
project title
client
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Soft Throat Drop Promotional Campaign
Wai yuen Tong
cAMpAigN desigN
print adtagline
project title
client
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Soft Throat Drop Promotional Campaign
Wai yuen Tong
cAMpAigN desigN
www.youtube.com/watch?v=MIL7wHpEWlYwww.youtube.com/watch?v=ZV1R5hR93ZE
project title
description
client
Noiseless desigN
cAMpAigNdesigN
cHeoNg-KWAN-JANg
Warming Man Campaign
Being a traditional Korean brand, Cheong-
Kwan-Jang wishes to have a fresh and
energetic image for selling their new ginseng
powder. A series of promotion was made
in terms of print ad, social media and viral
videos.
different version of facebook banner promotional collaterals
project title
description
client
Noiseless desigN
cAMpAigN desigN
Warming Man Campaign
cHeoNg -KWAN -JANg
A facebook game was designed for tester
giveaway activity, aiming to gain the page’s
fans base.
“Warming Man” has his first appearance in
the brand.
02 Warming method suggested by players
will randomly pop out during the game
Until the temperature
reach the highest level
Press the button to raise
the temperature.
03
01
facebook game interface
project title
description
client
Noiseless desigN
cAMpAigN desigN
Warming Man Campaign
cHeoNg -KWAN -JANg
In order to engage our targeted group -
office ladies, Korean style “Warming Man”
is the main concept used throughout the
campaign. The core event named “Office
Surprise”, a team of 8 Warming Men to
bring surprising care to those office ladies.
www.youtube.com/playlist?list=PLxWLE1hQSLHq5VSQKGVvOhXa2qJRzgTwk
project title
description
client
Noiseless desigN
www.youtube.com/watch?v=hC3CQQ4pDRM&feature=youtu.be&list=PLxWLE1hQSLHq5VSQKGVvOhXa2qJRzgTwk
cAMpAigN desigN
Warming Man Campaign
cHeoNg -KWAN -JANg
A series of videos of Office Surprise were
viralled right after the event. It gained
great response and reach from various
online platforms. The brand is successful in
reaching more young professionals.
project title
description
client
Noiseless desigN
Cyberport was having a teacher’s award
for the first year. We used dandelion as
the main visual, representing the spread of
positive energy to the education industry. A
website with multiple touchpoints was built
to promote the culture of appreciation.
Outstanding IT Teacher Award
cyBeRpoRT
cAMpAigN desigN
project title
description
client
Noiseless desigN
Estee Lauder Hong Kong wanted to have
a new e-newsletter to engage their loyal
customers. We prepared a rather radical
solution for them which is to build an entire
website full of interesting beauty tips, food
recipes, interviews and games that updates
regularly.
E-newsletter
esTee lAUdeR
cAMpAigNdesigN
project title
description
client
Noiseless desigN
We have completed countless numbers of
marketing campaigns for beauty brands
such as Estee Lauder, Bobbi Brown, and Olay.
Here is a quick glance of how they are like.
Beauty Campaigns
vARioUs BRANds
cAMpAigN desigN
YAHOO! BIG IDEA CHAIR
BEST MOBILE AD 2012 - MERIT
BEST ENGAGEMENT AD 2011 - MERIT
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In order to deliver the many projects we have done, we have worked closely with a great deal of
photographers, directors, 3D artists, programmers, designers, illustrators, etc., many of them has
become our friends in the process.
We have become friends with many of our clients as well. Below are some of them.
clieNTs seRved
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lisT oF AWARds
goldeN piN desigN AWARd 2016K-desigN AWARd’15goldeN piN desigN AWARd 2014 HKdc desigN FoR AsiA AWARd HKdA gloBAl desigN AWARds 2013 yAHoo! Big ideA cHAiR 2008 THe KAM FAN AWARds
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We are problem solvers.
We are designers.
We are brand builders.
We are story tellers.
We innovate.
We create experiences.
We sing songs (sometimes!) and deliver surprises.
oUR visioN is To cReATe A dyNAMic poWeRHoUse ANsWeRiNg cReATive Needs iN A HolisTic AppRoAcH.
Noiseless desigN
Noiseless desigN
We embrace a flat organization structure to its maximum. One of us is assigned to manage
each of the projects and this person orchestrates the rest of us internally, and handle the clients
externally - a noiseless approach of corporate communication.
We respect each other, support each other and learn from each other, there is no boss.
A coMpANy oF desigNeRs,FoR desigNeRs.
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Noiseless desigN
HoW We do THiNgs: iMAgiNe A dRill THAT iNcHes FoRWARd WiTH iTs eveRy TURN...
we ask lots of question to understand. where we identify and amplify the messages
to be communicated
the point where we touches people
01 iNvesTigATioN 02 ARTicUlATe 03 eMoTe
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Noiseless desigN
Noiseless desigN
Noiseless desigN is A sTUdio BAsed iN BoTHHoNg KoNg ANd BeiJiNg.
(852) 8197 0322
Unit 04, 9/F, Block A,
Mai Hing Industrial Building,
16 – 18 Hing Yip Street,
Kwun Tong, Hong Kong
Noiseless desigN
www.noiseless-design.com