nod app space sp overview apr 2012

Next Generation

Digital MediaService Provider

Overview

April 2012

2

WHO WE ARE

Quick Facts Established in 2001

Headquarters in Dallas

Regional offices in London & Kuala Lumpur

50+ professionals globally

100% owned by management

Nexus On-Demand is a globally registered Cisco solutions developer and is a leading provider

of digital media application management software and services.

April 2012 • nexusondemand.com

cisco.nexusondemand.com

3

WHAT WE DO

Apps (visual)Client Responsibility Marketing Communication

Infrastructure (foundational)

Client Responsibility Information Technology Audio Video Services

IP Network ECDS Routers Firewall LAN / WAN

App Framework Media content + data Business logic + functions

Nexus provides the tools necessary to build & manage digital media apps. We work with infrastructure providers like Cisco to deliver a total solution.


Digital Media Suite Digital Media Manager Digital Media Player Show & Share LCD Digital Media Encoder Media Experience Engine

Service Integration Warranty Maintenance Help Desk

4

OUR VISION


Problem SolutionI want a better way to communicate with my constituents.

Develop digital media apps that run on any digital ‘screen’.

I don’t want to manage a bunch of different systems.

Unified content management platform delivered via the Cloud.

I have various users with different skill sets and requirements.

Specific tools and workflows for various business users. (e.g. Marketing & IT)

I don’t want to piecemeal a solution with a bunch of vendors.

Use Cisco to deliver and manage a total end-to-end solution.

DESKTOP IPTVSIGNAGE MOBILE

Q

Q

Q

Q

A

A

A

A

Four Screen Coverage = Pervasive Communication (not just digital signs)

5

APPSPACE – Introduction AppSpace is our online toolset that allows users to create, manage, and publish digital media applications.


ConvergenceFlexible

InfrastructureAlways

Up-To-DateTemplates &

Widgets CustomizationDigital signs, directories,

video walls, LED, and more from a single platform

Cloud or On-Premise options to meet your

business requirements

New features, functions, and upgrades every

quarter

Extensive library of professionally designed

content

Build and manage custom apps to meet unique project requirements

6

APPSPACE – Deployment Strategies


BASE ENTERPRISE SP CLOUD

Choose the deployment strategy that suits your business objectives.

Run AppSpace in a dedicated on-premise network and align with internal IT policies.

Ideal for SME businesses

Single enterprise customer with a single account

Supports hundreds of endpoints

Run AppSpace on an enterprise-class server and deliver digital media to unlimited endpoints.Ideal for large enterprise and media networks

Large enterprise customers with multiple accounts

Supports unlimited endpoints

Establish AppSpace in the Cloud and centrally deploy digital media services.

Cloud Delivery Strengths

Offer flexible digital media services per endpoint

Minimal overhead for customers

7

APPSPACE – Cisco DMS Infrastructure

CREATION +CONTROL

DELIVERY +INTEGRATION

PLAYBACK

AppSpace defines the “application layer”

App + content tools Interactive capabilities Extensive content reports Data integration

DMM manages the infrastructure

Device management Live source management Device reporting Device grouping

ECDS or SmartHub ASE pre-positions content, SmartHub as an Intelligence Module runs custom services

SmartHub ASE is a software module that runs on Cisco UCS or a virtualized environment

Content cache and application services ASE plug-ins for data source management or other controls

DMP plays back apps determined by DMM

App playback via IP stream from AppSpace, DMM or SmartHub Support for Cisco DMP 4310G Support for Cisco DMP 4400G


8

UNIFIED PLATFORM MANAGEMENT

Manage apps and content Broadcast

live sources over multicast


Integrate 3rd party data sources and services

Manage devices and the media network infrastructure

ECDS pre-positions video and digital media content

Nexus SmartHub ASE Cisco DMM Cisco Source ECDS

Cisco Encoder

Cisco Endpoint ECDS

Wireless Access Point

Mobile Apps

PassiveInteractiveVideo

Communication

Directory + Wayfinding

Enterprise IPTV

Digital Media Players

STRUCTURING THE BUSINESS

Next Generation Digital Media

April 2012 • nexusondemand.com 9

10

CORE SERVICES TO CUSTOMERS


The core business for a DMS service provider will focus on content design, application management and deployment services. Service delivery is the key factor and path to revenue.

Content Services

Work with the customer’s business and marketing teams to define the content and application experience.

Application & Network Management

Manage the DMS network, customer accounts and applications through a central online platform for a fully managed service.

Deployment Services

Procure and deploy the network infrastructure and DMS components such as the LCDs, digital media players and overall connectivity.

11

App Design and Development

Our dedicated team of design professionals can assist in designing the content experience and building the application framework.

Technology Enablement

We provide both remote and on-site technology enablement services to support the partner on projects from concept to completion.

Training Programs

We provide a variety of training programs for both partners and customers to get familiarized using AppSpace.

NEXUS PROFESSIONAL SERVICES


Nexus On-Demand offers a range of services that partners can leverage to deliver different areas of a project. We offer a combination of content and app design services, integration, deployment and technology support.

12

THE DEPLOYMENT PROCESS


A successful DMS deployment involves implementing a digital media strategy that fulfills core business objectives.

Managed Services &

Business Team

DELIVERYINFRASTRUCTURE

BusinessObjectives

UserExperience

ContentPlanning

DIGITAL MEDIAENDPOINTS

AppManagement

Workflow Users

Scope the business requirements and determine the right user experience and context.

AppSpace provides the content and application framework and workflow for business users.

13

THE CUSTOMER PLATFORM


Service ProviderBusiness Teams Target key customer accounts Define customer and specific

project requirements Set delivery milestones

User Experience Teams Define the content strategy Create digital media concepts Creation and management of

content and apps

Customer Accounts

All customers are able to manage their own single or multi-tiered digital media network under the service provider’s DMSaaS infrastructure.

14

PACKAGING THE SERVICE - Example


The following table is a representative example of how the DMS package can be offered to customers.(Pricing is for illustration purposes based on 3-year contractual period)

Package Number of Endpoints

Pricing per month per endpoint

1-20 21-50 51-100 >100

LCD + Player + Services 630 580 530 TBD

Player + Services 585 535 485 TBD

Services Only 500 460 410 TBD

Core Service Package Includes:

5 users per account Online storage 100MB per endpoint 1 managed app per endpoint + monthly content update 8x5 Helpdesk support

15

THE SALES ENGAGEMENT


In addition to a direct sales engagement with the customer, a DMS service provider can leverage relationships in the channel with strategic partners for wider coverage.

Service Provider

Sales Channel

Customer

Direct Sales Channel Engagement

CiscoIT/AV

PartnerContent Partner

Customer

Direct Decision

Business and Procurement Teams

16

Apps

Ready-to-run app templates created by design professionals and easy to customize for many requirements.

Widgets

Browse through our library of app widgets that include Interactive slideshows, video controls, data visualizers and much more.

Mobile Clients

Browse through a collection of mobile clients and get the one that best matches your device and business requirements.

MARKETPLACE – Coming in July


The Nexus On-Demand Marketplace is the best place to browse for apps, widgets and other modules that can be used and applied into your digital media practice. Constant updates and additions ensure fresh ideas.

17

MANAGED SERVICES PROVIDERS


Telstra iVision – Australia

Telstra is one of Australia’s premier service providers and have an established division that focuses on unified communications, digital media and video broadcast/streaming solutions. Their DMS practice focuses on enterprise customers and will use their SP Cloud to target the commercial market.

Hatari Wireless – Thailand

Hatari is an established systems integrator and managed service provider based in Thailand with experience in running digital signage networks totaling over 4,000 endpoints. AdNet is their newly launched Cloud-based DMS service targeted at both enterprise and commercial customers.

Comtel Integrators Africa – East Africa

Comtel is an established systems integrator based in Kampala, Uganda who have established themselves as a communications infrastructure provider for enterprise and government organizations. They are currently offering Cloud-based DMS services to enterprise customers.

18

CONTACT US

www.nexusondemand.com

NORTH AMERICAHeritage Square 1Suite 2004835 LBJ FreewayDallas, Texas 75244United States

E: [email protected]: +1.214.233.7114

UK + EUROPECreative Industries CentreWolverhampton Science ParkWolverhamptonWV10 9TGUnited Kingdom


ASIA, MIDDLE EAST, AFRICALevel 14Kompleks AntarabangsaJalan Sultan Ismail50250 Kuala LumpurMalaysia



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