Nobody’s Unpredictable

Advertising campaign awareness - Majlonke

February 2011.

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Methodology

Research was conducted as a part of Ipsos Puls’ regular monthly face-to-face Omnibus which is conducted on the total sample of 1000 respondents older than 15.

Three questions of which this particular questionnaire consisted of, were asked only in 4 largest cities in Croatia – Zagreb, Split, Rijeka and Osijek, so sample for this part of survey was 253 respondents older than 15.

Fieldwork lasted from 3rd to 13th of February 2011.

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Spontaneous advertising awareness - generally

24,8%

4,2%

4,1%

3,9%

3,5%

3,1%

3,0%

2,8%

2,6%

2,5%

2,4%

2,1%

45,5%

39,4%

Majlonke - pantyhose for men; Are youa real man?

Supermarket chains - generally

T-mobile

Dukat Sensia

Banks - generally

Other supermarket chains

Cars

Bnet

TELE2

Konzum

Dukat

Erste banka

Other

Don't know / No answer

Total sample, N=253 By city

Zagreb(N=159)

Split(N=40)

Osijek(N=21)

Rijeka(N=34)

29,6% 12,1% 31,9%

5,0% 4,5% 2,4%

4,0% 3,6% 8,4% 2,4%

6,2%

1,6% 10,7% 9,2%

2,3% 4,5% 7,5%

2,0% 11,2%

1,1% 13,5%

1,1% 4,2% 6,2% 5,2%

2,6% 6,6%

3,8%

2,1% 9,2%

39,4% 53,7% 74,8% 47,5%

37,6% 44,2% 43,6% 39,9%

Which commercials that you have seen in the last month on billboards can you recall?

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Billboard awareness 1

Yes; 66%

No; 34%

Have you seen a billboard with a man in the pantyhose on which is written “Are you man enough”?

By city

Zagreb(N=159)

Split(N=40)

Osijek(N=21)

Rijeka(N=34)

Yes 73% 46% 49% 67%

No 27% 54% 51% 33%

Total sample, N=253

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Billboard awareness 2

Yes; 68%No; 32%

Have you seen this billboard?

Total sample, N=253

By city

Zagreb(N=159)

Split(N=40)

Osijek(N=21)

Rijeka(N=34)

Yes 76% 47% 49% 70%

No 24% 53% 51% 31%