nobody's got time for that: the case for making time for creative culture
DESCRIPTION
Teams that allow time for the creative process are essential for modern, forward-thinking organizations. Part one of this presentation discusses tips and techniques for building a team culture that makes the time for mental breaks and collaborative exercises that promotes creativity and problem-solving. Part two discusses some of the psychological factors that keep us from taking that creative leap forward. Presented by Jeff Stevens and Carlos Morales and the 2014 Summer UF Health Communications Retreat at the Hippodrome.TRANSCRIPT
THINKING CREATIVE
Part 1:
VISUALIZE IDEAS & DATA
THINK BIG BRAINSTORMING
THINK ABUNDANCE
GOOD IDEAS grow from n"d & enthusiasm
START SMALL
GROW BIGGER
ROADMAP plan five yea# out
HUDDLE ZAPPO’S METHOD
HUDDLE ZAPPO’S METHOD • Communicates vision • Provides clarity • Demonstrates Unity
HUDDLE ZAPPO’S METHOD
Not a w"kly m"ting – time limited co&aborative encouragement
HUDDLE ZAPPO’S METHOD
Plan, but be spontaneous: Eat, watch inspirational materials, showcase work
JOT DOWN EVERYTHING
ANYTHING can spark an idea
GO MENTAL breaks help creativity & b(st morale
PATTERNS OF COMMUNICATION
PATTERNS OF COMMUNICATION § Communciations § Team inte&igence § Pe)onality § Ski& § Substance of Discu*ions § Trust and respect § Morale
HAPPY HOUR for creative problem solving
BREAK FOR GAMES
BREAK FOR COFFEE
BREAK FOR MOVIES
COOPER
shared GROUND RULES
Push & Pu& SYNERGIST & DESIGNER
YOUR DECISIONS ARE BEING Influenced BY
RESEARCH & TOOLS research NOT speculation
YOUR DECISIONS ARE BEING Influenced BY
RESEARCH & TOOLS pe)onas NOT pe)onal
YOUR DECISIONS ARE BEING Influenced BY
RESEARCH & TOOLS scenarios NOT ‘what if’
YOUR DECISIONS ARE BEING Influenced BY
RESEARCH & TOOLS sketches NOT pixels
YOUR DECISIONS ARE BEING Influenced BY
RESEARCH & TOOLS pa,erns NOT one-offs
co&aborative work PRESUME VALUE
BUILD, NOT BLOCK EXTERNALIZE THINKING
SEEK NOT progre. perfection
BUILDING TRUST TAKES time
DECISIONS MAKING BETTER
Part 2:
YOUR DECISIONS ARE BEING Influenced BY
INVISIBLE FACTORS
The PSYCHOLOGICAL INFLUENCES:
BIAS FROM CONSISTENCY & COMMITMENT TENDENCY
INCENTIVE-CAUSED BIAS
BIAS from PAVLOVIAN ASSOCIATION
RECIPROCATION TENDENCY
CONTRAST-CAUSED DISTORTIONS
DEPRIVAL, SUPER-REACTION
SYNDROME
(DIS) LIKE DISTORTION
STRESS-INDUCED MENTAL CHANGES
COMBINE THESE FACTORS often
always… THE CUSTOMER IS
OVERCOME THE INFLUENCES
CONQUER with
W.R.A.P
WIDEN YOUR OPTIONS
REALITY-TEST YOUR ASSUMPTIONS
a,ain DISTANCE
Prepare TO BE
WRONG
“MAYBE THE MOST UNDERAPPRECIATED THING ABOUT
STEVE WAS THAT HE HAD THE COURAGE TO CHANGE HIS MIND.”
- Tim C(k on Steve Jobs
Listen to Charlie Munger: bit.ly/1oKnWmM
carlos morales [email protected]
jeffrey stevens [email protected] @kuratowa
IMAGE CREDITS Daniel Y Go Arielle Nadel Arielle Nadel Arielle Nadel Vandinglewop Ccho Arielle Nadel Giantenshi
Nomadic Lass Rel Photography Louish 365 Anieto2k Arielle Nadel Arielle Nadel Nomadic Lass Gviciano
Arielle Nadel [embr] Arielle Nadel Arielle Nadel Vandinglewop Takashi Arielle Nadel sⓘndy°
Nomadic Lass Arielle Nadel Arielle Nadel Avenue207 ChezPitch Jlhopgood Nomadic Lass Cj. Viberg
inap Arielle Nadel Takashi Blentley Zmabney Louis Engeval Tom Focus Timfotography
Dmelchordiaz Arielle Nadel Arielle Nadel Ben K Adams 邪恶的正太 Nomadic Lass