noaa may 2011 ss
DESCRIPTION
NOAA May 2011 SSTRANSCRIPT
Engagement
When a learner earns rewards for attaining high standards, this creates a positive feedback loop, which increases interest and involvement, leads to high personal evaluations of performance, results in increased competence, and builds intrinsic motivation.
Cameron, Pierce, Banko, & Gear, 2005; Hidi,
2001; Jinks & Lorsbach, 2003.
Cycle of Student Motivation
Achievement Interest
Tom Chatfield
7 Lessons Learned From Games
Progress:
Goals:
Effort:
Feedback:
Surprise:
Social:
Reward:
HOWStudent Desires Mapped to uBoost Features
WHATTarget Behaviors
Achievements
WHERE
WHEN
NOW!
RelevantRecognition
Family Instructor
Community
Peers/Self
WHO
Use Case– More PDPoints and leveling
Avatar matures
Charitable donation
Bragging rights
Leader board status
Email and text
Key TakeawaysFeedback
Loop ROIUserExperience
•Automated
•Frequent
•Positive
•Low cost
•Increase desired behaviors
•Increase Connections
•Branding
•Engaging
