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No.1 ACNE BRAND IN PHARMACY* Always read the label. Use only as directed. If symptoms persist, see your healthcare professional. A complete solution for mild to moderate acne sufferers

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Page 1: No.1 ACNE BRAND IN PHARMACY* - Microsoftmel0207lsprod.blob.core.windows.net/uploads/terrywhite/trdoc/benzac... · No.1 ACNE BRAND IN PHARMACY* Always read the label. Use only as directed

No.1 ACNE BRAND IN PHARMACY*

Always read the label. Use only as directed.

If symptoms persist, see your healthcare professional.

A complete solution for mild to moderate acne sufferers

Page 2: No.1 ACNE BRAND IN PHARMACY* - Microsoftmel0207lsprod.blob.core.windows.net/uploads/terrywhite/trdoc/benzac... · No.1 ACNE BRAND IN PHARMACY* Always read the label. Use only as directed

BENZAC ® TRAINING CONTENTS

• Psychological Impact

• What causes acne?

• Types of acne lesions

• Benzac AC products

• How does Benzac AC work?

• Why cleanse & moisturise?

• Benzac skincare range

• Key messages for recommending & selling

• Benzac questionnaire

Page 3: No.1 ACNE BRAND IN PHARMACY* - Microsoftmel0207lsprod.blob.core.windows.net/uploads/terrywhite/trdoc/benzac... · No.1 ACNE BRAND IN PHARMACY* Always read the label. Use only as directed

PSYCHOLOGICAL IMPACT

85% of young people between the age of 15-24 have acne

Although acne is not a serious disease, it can be very upsetting for people who have it.

In one survey:

- Over half (55%) of teens expressed that acne is the most difficult aspect of puberty

- 35% of teenagers felt that acne is more difficult to have in school than other sources of embarrassment like braces or glasses

Acne also strongly affects not only teenagers’ perception of each other, but each individual’s self-confidence.

Early treatment of acne helps prevent scarring.

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WHAT CAUSES ACNE?

• There are 4 causes of acne….

• Increased sebum (oil) production

• Increased shedding of the skin cells, therefore causing the hair follicles to become blocked

• An increase in the proliferation of P Acnes bacteria in the hair follicles

• An increase in the immune response causing inflammation

Page 5: No.1 ACNE BRAND IN PHARMACY* - Microsoftmel0207lsprod.blob.core.windows.net/uploads/terrywhite/trdoc/benzac... · No.1 ACNE BRAND IN PHARMACY* Always read the label. Use only as directed

WHAT CAUSES ACNE?

• Young adults are more likely to have acne due to changes in key hormones (specifically androgens) during puberty

• Treatments are designed to treat as many of

causes of acne as possible

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TYPES OF ACNE LESIONS

Non-inflammatory - Microcomedones (NOT clinically visible) - Open comedones (“blackheads”) - Closed comedones (“whiteheads”)

Inflammatory Papules, pustules, nodules, “cysts”

Residual Atophic scars, hypertophic scars, keloid scars

Healthcare professional Over the counter

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BENZAC AC® PRODUCTS

For first time

users, recommend

to start with

MILD TO MODERATE ACNE TREATMENT

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HOW DOES BENZAC AC ® WORK?

Benzac’s Unique Acrylates Copolymers

technology: Glycerin is released

Benzac’s Unique Acrylates Copolymers

technology: Sebum is absorbed

Benzoyl Peroxide: kills bacteria + breaks down keratin in the skin cells causing them

to break free and unblock the pore

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HOW DOES BENZAC AC® WORK?

• Kills up to 94% of acne bacteria

• Unblocks pores, blackheads and whiteheads

– It has a mild peeling (keratolytic) effect to help remove the follicle plug

• Absorbs excess oil

– Unique Acrylates Copolymer Technology (AC): removes excess oil

• Reduces risk of irritation

– Unique Acrylates Copolymer Technology (AC): releases glycerin which

hydrates skin

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WHY CLEANSE AND MOISTURISE?

• We know the best regular routine for skin with acne is

CLEANSE TREAT MOISTURISE

• CLEANSING – Removes surface dirt, bacteria, sebum, skin cells and other debris from the

surface of the skin

– Prepares the skin for treatment, but should not be drying

• MOISTURISING – Hydrates the skin and can prevent or minimise irritation caused by

treatments

– Should not block pores or be greasy which can make the acne worse

– Should not contain fragrances to minimise irritation

1 3 2

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BENZAC ® SKINCARE RANGE

MOISTURISE

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• Daily facial liquid/foam cleanser - Oily to combination skin

• Removes impurities & helps unblock pores

• Controls oiliness without drying the skin

• Dermatologically tested

Contains Natural extracts of calendula and aloe vera

to help hydrate and soften the skin

Liquid & Foam formats to offer a cleanser to meet different consumer needs (foam = more sensitive skin)

• Daily facial moisturiser • Non-comedogenic

• Lightweight, non-greasy moisturiser

• Fragrance free

• Dermatologically tested

BENZAC ® SKINCARE PRODUCTS

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BENZAC ® SKINCARE PRODUCTS VS. CETAPHIL DERMACONTROL

• To complement the Benzac treatments

• 2 cleansers: liquid & foam (for more sensitive skin)

• Cleanser contains natural extracts of calendula and aloe vera to help hydrate and soften the skin.

• Moisturiser is fragrance free and non-comedogenic

• To complement prescription acne treatments

• 1 cleanser: foam only

• Cleanser contains dipotassium glycyrrhizate to soothe and glycerin to hydrate

• Moisturiser: is fragrance free, non-comedogenic and contains SPF30

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• Blackheads Facial Scrub • Unclogs pores

• Deeply cleanses and softens the skin with Shea Butter

• Gently exfoliates with natural extracts of rice

• Dermatologically tested

• Contains no microbeads

Contains natural extracts of rice and shea butter

BENZAC ® SKINCARE PRODUCTS

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KEY MESSAGES FOR RECOMMENDING & SELLING

• Clinically proven to be an effective topical acne treatment for mild to moderate acne.

• Benzac AC uses one of the most effective active ingredients to treat mild to moderate acne as well as a unique Acrylates Copolymers technology.

• For better outcomes, it is recommended to:

1) Cleanse

2) Treat

3) Moisturise

• No.1 OTC acne treatment in pharmacy*

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If you have any doubt, ask the Pharmacist

Page 17: No.1 ACNE BRAND IN PHARMACY* - Microsoftmel0207lsprod.blob.core.windows.net/uploads/terrywhite/trdoc/benzac... · No.1 ACNE BRAND IN PHARMACY* Always read the label. Use only as directed

Always read the label. Use as only directed. If symptoms persist see your healthcare professional.

References :

*IMS Data February 2016, Value Share of OTC Market.

Ayer et al. Acne: more than skin deep. Postgrad Med J 2006; 8 2: 500-506

Galderma Data on file

Benzac CMI February 2015

Bojar R.Cunliffe W, Holland K. The short term treatment of acne vulgaris with benzoyl peroxide: effects

on the surface and follicular cutaneous microflora BJD 1995; 32: 204-208.

OTTO H. MILLS Comparing 2.5%, 5%, and 10% Benzoyl Peroxide on Inflammatory Acne Vulgaris

All About Acne. Available from http://www.acne.org.au/content_common/pg-who-gets-acne-

causes.seo [Accessed March 2016]

Thiboutot D et al. Journal of the American Academy of Dermatology. 2009 May 31;60(5):S1-50.

Galderma Australia, 13b Narabang Way, Belrose 2085.

Call 1800 800 765 (Australia), 0800 174 104 (New Zealand)

Always read the label. Use only as directed.

If symptoms persist, see your healthcare professional.