© Tailormade4you 2009 http://www.tm4y.co.za

Tailormade4you

Website Promotion SeriesSlideshow 1:

7 Reasons Why Your Company Should Have A

Website

© Tailormade4you 2009 http://www.tm4y.co.za

Reason 1- Lead Generation

While most of your business probably comes from tenders, networking and existing vendor-supplier relationships, do not underestimate the power of your website to generate new leads

© Tailormade4you 2009 http://www.tm4y.co.za

Reason 2 – Increase Trust

• Build your company’s reputation online. Your website contributes to:– The image of your company– Providing information about your

company to build trust

• Being first in the search engines helps to create an impression of competence and trustworthiness!

© Tailormade4you 2009 http://www.tm4y.co.za

Reason 3 – Interact With Customers

• You can interact with customers and clients in interactive ways, e.g.– Market research– Surveys– Form submissions

© Tailormade4you 2009 http://www.tm4y.co.za

Reason 4 – Effective

Advertsiting• A website is a very cost effective form

of advertising– You can fit in more

information than in a brochure

– Information is always up to date

– You can save on printing costs (e.g. year end statements, catalogues etc)

© Tailormade4you 2009 http://www.tm4y.co.za

Reason 5 – Build Your Brand

• Brand building– Your website contributes and enhances

the Corporate image and identity– … but do not sacrifice usability

© Tailormade4you 2009 http://www.tm4y.co.za

Reason 6 – Improve Efficiency

• Use your site for efficiency improvements– Maintain relationships with clients– Automation of workflow, support

systems, timesheets, orders, claims etc

© Tailormade4you 2009 http://www.tm4y.co.za

Reason 7 – Improve

Communication• Improve communication

– Internally via intranet – Externally via newsletters, mailshots,

surveys

© Tailormade4you 2009 http://www.tm4y.co.za

Can you really afford to be without one?

Created by:

Christine AnderssenTailormade4you

http://www.tm4y.co.za

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