For every10 seconds, a child dies from hunger

One in every eight people sleeps hungry each night. 82% of hungry people live in countries with food surpluses, not food shortages

To serve the needy ones in the world here we are “NO WASTE SAVE POOR”

OUR LOGO AND SLOGAN No waste Save poor

Every little bite helps

"Gather the pieces that are left over. Let nothing be wasted."

Expand our global network linking available sources of surplus foodto those in need through existing charitable organizations and Grow our company in a manner that provides a level of profitability necessary to carry out our vision.

 

Key features of app :

Integrated GPS locaters to locate appropriate location of customers.

Huge network of volunteers gives more convenience for the customers of it.

Points of Parity :

Promotes No food wastage

Works for a social cause such as providing food to needy.

Points of Differences :

Customers of it are given noble points for their contribution.The Restaurants can it as advantage to promote their business byAdvertising it as doing for social service.

Target Market

Unsold food of supermarkets ,markets and corner store

Leftover food in school Business canteen

Restaurants

Buffets

COMPETITORS

Waste No food

The ultimate goal of the company is to serve the every hungry person.

To Reduce hunger deaths in the society.

Product promotion : ( 1/2)

Using restaurants with which it had already Collaborated to promote its app among the customers of it.

Promotion (2/2)

Social media marketing is another cheapest way to app.

Community building & engagement

People enjoy being a part of a community that is engaging and interactive and emotionally connecting . We will engage customers of us with the events conducted in promotional activites.

Distribution:Googleplaytore

 AppsFire

 AppBrain

Appboy

AppAware

 Freshapps

Slidebar

iPhoneapps

 

Brand proposition and values

Environment and

sustainability

Social developme

ntHealth and nutrition

Ethical business

development

SCHEDULE :

Constantly recruit volunteers as per the need and train them

Make strong customer bonds with donating organizations

Social media marketing

Monitoring quality of food delivered

CRISIS OF HOMELESS AND POOR

LOGO AND SLOGAN OF COMPANY

VISION AND MISSION OF COMPANY

KEY FEATURES

POP’S AND POD’S

TARGET CUSTOMERS

COMPETITION

PROMOTION

DISTRIBUTION

DISCLAIMERCREATED BY PENUMARTHI AISHWARYA ,SVNIT DURING MARKETING INTERNSHIP UNDER PROF.SAMEER MATHUR, IIM LUCKNOW.