no urban amish here: social networking at the ucla louise m. darling biomedical library
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No Urban Amish Here: Social Networking at the UCLA Louise M. Darling Biomedical Library. Paul Camp, Office Coordinator for Public Services Amy Chatfield, Instruction Coordinator Tania Bardyn, AHIP, Associate Director for Public Services Research, Instruction, and Collection Services Division - PowerPoint PPT PresentationTRANSCRIPT
No Urban Amish Here: Social Networking at the UCLA Louise M. Darling Biomedical Library
Paul Camp, Office Coordinator for Public Services
Amy Chatfield, Instruction Coordinator
Tania Bardyn, AHIP, Associate Director for Public Services
Research, Instruction, and Collection Services Division
Louise M. Darling Biomedical Library, UCLA Library, Los Angeles, CA
Urban Amish
n. Someone who has none of the technological devices that have become a part of our daily lives, such as television, microwave, gaming platform or home computer.
http://www.urbandictionary.com
Objective:
(1)To discuss the concrete steps professionals seeking to catch up to their web-savvy users can take using Facebook, Twitter, and a library blog.
(2)To show how social networking can help libraries achieve valuable marketing and instructional goals.
BackgroundUCLA Biomedical Library - RICS
• 9 FTE, 5 liaison teams• Merged model of reference, collection
development and outreach• 17,000 primary clientele• Supports:
Marketing and Instruction Goals
• Integrate services on website• Monitor and test new web services• Incorporate new technology into educational
sessions• Support UCLA-wide efforts to adopt new
instructional technologies and methodologies
Blog post announcing a new resource
Blog post announcing an upcoming scholarly communications workshop
Online registration is available via all blog posts that target faculty
Promoting an exhibit
Handouts and important links for an instruction session
Featured News Area ofThe LDBL website
RSS feed from the Biomed Blog
152 people follow ourFacebook page.
There are 41 peoplefollowing (reading)our posts or “tweets”.
Marketing Web 2.0 Tools at the UCLA Biomedical Library
Marketing Web 2.0 Tools at the UCLA Biomedical Library cont…
The same news, delivered via 4 different Web 2.0 toolsWebsite Blog
A.RICS staff decide what news is appropriate for the Featured Area of the website or a blog post.
(1) Louise M. Darling Biomedical Library (LDBL) homepage: http://www.library.ucla.edu/biomed
(2) Biomedical Library Blog: http://blogs.library.ucla.edu/biomedical
(3) LDBL Facebook page:http://tinyurl.com/
LDBL FeaturedArea on Biomed
website (1)
Workflow for Online MarketingUsing Web 2.0 Social Networking
at UCLA Louise M. Darling Biomedical Library (LDBL)
Questions? Paul Camp, Office Coordinator for Public Services, [email protected] Chatfield, Instruction Coordinator, [email protected] Bardyn, Associate Director for Public Services, [email protected]
Last updated January 11, 2010
(4) LDBL on Twitter:http://twitter.com/ucla_biomed_lib
A.Newsof interest to our primary clientele include:
· Library hours· New or expanded resources including databases· New or expanded library services· Highlighting under-utilized resources· Handouts and links for instruction· Exhibits· Scholarly communication announcements· Resource service outages· Library personnel news· Upcoming meetings, training sessions· Funding opportunities
Office Coordinator posts news to the Featured Area using Content Management
Software.
LDBL staff writes a post and supplies graphic. Blog editor proofreads and publishes to the blog within 24-48 hours.
A Featured Area news item triggers the creation of a
blog post.
Blog post title and its link is added to the LDBL Facebook
page.
Tiny URL (http://tinyurl.com) is used to create a manageable URL of the blog post. The title
of the blog post and the tiny url are posted to Twitter.
How LDBL Promotes Web 2.0 Tools:
· Biomed blog is mentioned during library instruction sessions
· Links to blog, Facebook page, and Twitter account used in personal signature files for email
· Links to blog used on department and personal business cards
· Future plans include distributing URLS of Web 2.0 tools on a postcard or bookmark
Biomed Blog (2)
Twitter (4)LDBLFacebook page (3)
Barriers to adoption of(Social) Networking tools
• Staff attitudes towards Web 2.0 tools• Institutional Barriers• User Behavior
Next Steps:
• Monitoring patron usage of new technologies• Incorporating videos into the blog
• LDBL Website: http://www.library.ucla.edu/biomed• Biomed Blog: http://blogs.library.ucla.edu/biomedical• LDBL Facebook page: http://tinyurl.com/yhqze88• LDBL on Twitter: http://twitter.com/ucla_biomed_lib
Questions?Paul Camp, Office Coordinator for Public Services, [email protected] Chatfield, Instruction Coordinator, [email protected] Bardyn, Associate Director for Public Services, [email protected]