no straight lines: an introduction
TRANSCRIPT
@alansmlxl
“The real voyage of discovery is not to seek new landscapes but... to look upon the world with fresh eyes.” marcel proust
Faultlines
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
As as a new economy takes hold, as a
consequence of the old one faltering, it
unleashes a powerful set of forces that cleave the
fabric of the economy along fault lines.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Between new industries and mature ones
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Between modern organisations and firms that stay attached to the old ways
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
In capabilities between those trained to participate in the new technologies and those whose skills become increasingly obsolete
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Structurally between thriving new industries and the old regulatory system
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
trailblazers
hospicing of old system
the emergence of a new system
collapse of system
the life and death of eco-systems
The trilemma of a non-linear world
Social Organisation
Economic
network complexity
social complexity systems complexity
Organisational, social, economic
change
Ambiguity: the coming age of
uncertainty
This non-linearity is causing a comprehensive restructuring of society at large – breaking old models of organisation
From (simple) linear to
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
WTF!? to (chaotic) non-linear
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
The bible visualised with all the inter-relationships it contains – a metaphor for the coming age
of uncertainty
Lets examine some of the forces that are creating this trilemma
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Migration of economic power
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Asocietythatdoesnotrecognisethemoralityof‘enough’willseeexcessesrisewhichvergeontheobscene
Capitalists,arecapitalism'sworstenemy‐andparticularlythemarketfundamentalisttendencywhichhasbeenintheascendantforthelast20years.
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A society that does not recognise the morality of ‘enough’ will see excesses rise which verge on the obscene…
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“Big firms have allowed themselves to be seen as detached from society” andrew witty, glaxosmithkline
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“You judge a modern society, not by what it consumes but – by what
it throws away” zygmunt bauman
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
A more unfair world
The hungry spirit
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Increasingly secular society swapping the wings of angels in a church…
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
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alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Noisy ghosts in the machine
called life
in contrast, nowadays, a great many phobias and
depressions are linked to fearfulness of how to be in the
world and whether one is acceptable or not.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
We are programmed to live a very limited life in the modern age
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“What we are encountering is a panicky, an almost hysterical attempt to escape from the deadly anonymity of modern life… and the prime cause is not vanity… but the craving of people who feel their personality sinking lower and lower in the whirl of indistinguishable atoms to be lost in a mass civilisation”.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
The most prescribed drug in the world is for depression
Our reaction to living in an ambiguous world… fearfulness
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Fearfulness leads to fundamentalism…
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Fundamentalism of many types
Intolerence…
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
… of many types
Our industrial world has deconstructed humanity almost to the point of deconstruction
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Humanity is in the A&E
5min discussion: What do we think about; identity, communication, community?
Me, We – Jung re-wired for the 21st Century
I + We = why?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
What affects us today has a great deal to do with answering this question
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“Me We” Ali’s shortest poem
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“I” Needs “We”
to truly be “I”
carl jung
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Me
Single Many
Other Family
Community
Self ?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Identity and belonging (community, and social cohesion) is defined by how we meaningfully connect with the world around us
“Happiness is only real when it is shared”
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
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Human nature is not like a machine
Coordination Vs.
Cooperation
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
power This is a story about
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Access to, and, the (RE)distribution of knowledge allows us to renegotiate the relationships of power; church,
state, government, society, commerce
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Q: did the Catholic church see Gutenberg coming?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Gutenbergs little wooden printing press was used as the tool by Martin Luther to overthrow the hegemony of the church in Europe and change the direction of political power
A technological revolution…
alan moore | www.smlxtralarge.com | media hungary 2011
Or a social one? alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Trust networks challenge outmoded models of organisation & control
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Institutional failure, people are getting what they need from each other
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
HOS Human Operating System
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“Networked communication
media is the
connective tissue
for society”
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Adaptability Speed
Ingenuity
Scale Justice Vision
Compassion Independence
Citizenship
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We seek a return to the spirit of the Enlightenment but on terms appropriate to our own age
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Short intermission
alan moore | www.smlxtralarge.com | hyperisland 2011
Designing for participatory cultures
alan moore | www.smlxtralarge.com | hyperisland 2011
Folk culture ?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Culture made by the folk by us you and me - participatory
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
http://www.Hlickr.com/photos/nathaninsandiego/2723981272/
Everyday creativity is no longer either trivial or quaintly authentic, but instead occupies central stage in discussions of the media industries and their future in the context of digital culture
Participatory culture
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
2005 YouTube
36 hours video every 60 secs of every day
Facebook A congregation of 650 million
Myspace Destroyed by News Corp
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“Precedents for conceiving political change. 18th Century France, it was the language used by pamphleteers, and journalists as the rhetoric of public action”. tony judt, ill fares the land
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
http
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Craigslist and the
“paid for” classified ad
market
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Newspapers did not
understand the language
of a non-linear world
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“The production of shared software is communism” steve balmer
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Mutuality is our business strategy” Alan Rusbridger –
“
2010
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Language enables us to properly describe the world around us, and engage in meaningful action
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Everyone has a voice || The tools of creativity are widely distributed || It’s easy and cheap to experiment || Capability counts for more than credentials and titles || Commitment is voluntary || Power is granted from below || Authority is fluid and contingent on value-added || The only hierarchies are “natural” hierarchies || Communities are self defining || Individuals are richly empowered with information || Just about everything is decentralized || Ideas compete on an equal footing || It’s easy for buyers and sellers to find each other || Resources are free to follow opportunities || Decisions are peer-based.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
read & write
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alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
The new media landscape is liquid and linked
Interconnected business models
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Ubiquity = Everywhere
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
An “old-new” cultural economy: markets are conversations
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“20th Century economics mistakenly assumed that market transactions are an ideal and even default model for human interactions. But some kinds of value can’t be created by markets, only by a set of shared and mutually coordinating assumptions – cultural”. clay shirkey
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
org+ values
passions needs
Communities of interest & the economics of sharing
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Business foundations
connectivity
commerce
culture
community
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Markets are conversations
participatory
consensual deliberative
associative
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
blendedrealityBlended reality Its not online or
offline…
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
People embrace
what they
create
Technologies of co-operation Technology does not come out of nowhere it is a human invention in the first place and it succeeds or not to the extent that it meets fundamental human needs
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Embedded Sociability
http://www.Hlickr.com/photos/an_untrained_eye/1195966967/
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Open
Innovation Legal
Frameworks Business models
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Deconstructing organisation
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
creative commons + open source
Nine Inch Nails release their latest album under a Creative Commons
License +
Linux and Apache operating software
Use creative commons and open source frameworks
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
5 min discussion: Take an organisation: use 2 alternative descriptions that describe it in very different ways – how does that language change the way you think it acts?
Break
alan moore | www.smlxtralarge.com | hyperisland 2011
Disruption does not ask permission
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Nokia will never release a touch-screen phone!
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
So somebody else did…
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Apple’s market cap is the 3rd largest in the world. Nokia had 40% market share and makes $1bn Apple has 3% and makes $1bn
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Lets talk about Android…
… Android could earn Google $10bn per year – Eric Schmidt
You no longer need to rent someone else’s audience
Booz & company estimates that by 2015 the $ volume of physical goods sold through social media should rise six fold to $30bn from $5bn this year – and sales of services through social media are equally promising
Refined data the black gold of the 21st Century
Alex Pentland, director of MIT’s Human Dynamics Laboratory, “Using location data, I can say a lot about the music you like... for example, your financial risks.”
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
Recommendation engine, usage based, data fed
alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
Be realistic imagine the impossible then create it!
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
The story of Local Motors reinventing the automotive industry
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
http://www.flickr.com/photos/naum/1639496461/
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Requiem for Detroit
http://www.flickr.com/photos/10359714@N03/3056979962
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
what if…
we build the car of your dreams?
it was green?
we made it in your town?
we listened
we did it?
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
it’s a design problem
alan moore | www.smlxtralarge.com | hyperisland 2011
Competition & Community
Threadless Local Motors
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
A community of practice
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Lessons
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Fundamentally changes the relationship to supply and demand by rethinking and redesigning the process from conception to final production
whole systems
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Fundamentally changes the relationship to supply and demand
Distributed knowledge network both Hyperlocal & Superglobal
knowledge
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Open Source & Creative Commons Inoneyear44,000designsweresubmittedtoLocalMotors,and3600innovatorshavesharedtheirknowledgeandinsights.
legal, innovation, community
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
In one year 44,000 designs were submitted to Local Motors, and 3600 innovators have shared their knowledge and insights.
accelerated innovation with community
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
5X faster than traditional methodologies, and with more than 100X less capital From $200m development costs to $1.5
velocity and cost
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Micro-Factories Locally which provide an engaged experience for customers, money flows into local communities, local jobs for local people.
economics, people, regions
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
C
Constant Feedback loop
aka: the learning organization
learning
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
The company: as a community, as a media platform. Competitions as risk mitigation & innovation accelerator, markets are conversations, mutuality a business strategy.
summary
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
If we are entering a social and/or technological revolution: What challenges will your clients face and what questions do you need to ask in order to start addressing those challenges today?
6principles
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Nova et Aucta Orbis Terrae Descriptio ad Usum Navigatium Emendate:
new and augmented description of Earth corrected for the use of navigation
The cultural challenge of
how we get from here to there
philosophy skills
process motivation
tools
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
[1] Participatory cultures
& tools
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
[2] Craftmanship
The maker of civilisation
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
[3] Adaptiveness
The capability to learn is not just nice to have; it has become a key factor for survival – not only for people, but for organisations, and industries.
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
[4] Ambiguity
Learning to deal with an uncertain
world
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Open Innovation Legal
frameworks
[5]
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
[6] Epic: seek epic wins
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Personal reflection How would these principles direct your actions, as a means to live by?
No Straight Lines video: http://ht.ly/4HkLp
Learn more http://ht.ly/4BF7g
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Alan has been described as a charismatic visionary, who studies the disruptive trends in the world of innovation and makes them very tangible to his audience. He is recognised as a great distiller of complex arguments into their most salient points, who can take concepts from many sources and detect the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world.
With his insight on these interlocking trends; Alan enables companies and organisations to develop winning ways for how businesses and organisations can succeed in the early 21st Century.
Alan is currently working on his next project No Straight Lines: making sense of our non- linear world. A project that investigates the complex and interwoven challenges we face today and how we can design innovative ways to solve some of the intractable dilemmas that now confront us – publication due 2011.
Information on No Straight Lines: http://ht.ly/4BF7g
@alansmlxl