and you

Corporate Partnerships

V&A and youThe V&A is the world’s greatest Museum of art and design. For over 150 years we have showcased the best in contemporary and historical culture, design, fashion, photography, jewellery, sculpture and architecture from Europe, the Middle East, North America and Asia. Our extraordinary collections exist to generate knowledge, to inspire creativity and be a source of inspiration to millions of visitors every year

You can be part of the V&A through involvement in our diverse range of exhibitions, programmes and events, offering original and high- profile opportunities for all your audiences

You will enjoy...

Raise your company profile through involvement in creative marketing campaigns and PR events that will differentiate your brand and communicate your key messages

Target your company’s key audiences through access to exhibition images, the exhibition’s brand identity and V&A promotions to leverage your own through-the-line activities

…a wide range of flexible and imaginative partnership benefits. We will work with you to develop tailored creative campaigns that will deliver against all your business and marketing objectives

Entertain your clients, customers or staff through exclusive access to some of the most magnificent and prestigious events and entertainment spaces in London

Enhance your CSR programme and provide incentives for your staff with a wide range of access and education initiatives encouraging creativity and positioning your company as positive and generous

Our offer

We present a varied calendar of exhibitions, events and annual programmes every year that offer a range of opportunities for involvement.

Major exhibitions: High-profile, internationally-acclaimed exhibitions attracting significant and wide-ranging audiences and critical success. Past triumphs include Modernism and The Golden Age of Couture

Displays: Stylish and intimate exhibitions, exploring the V&A’s collection through new displays of rarely seen historical and international objects

Contemporary: Cutting-edge events, exhibitions or installations, often highly original in their concept and design. Our Contemporary programme reflects, challenges and debates contemporary culture in all its forms.

V&A Digital: A unique opportunity for major collaborations with the V&A around our new programme of digital events offering integrated creative involvement in a series of live, interactive activities

V&A Visitors

2.5 million visitors enjoy the V&A and its sister museum, the Museum of Childhood, Bethnal Green every year.A recent MORI research identified visitors to the V&A as:• 92% ABC1•40% from Greater London; 19% from SE; 13% rest of UK; 29% overseas visitors•16% 16-24; 41% age 25-44; 23% age 45-59•61% female; 39% male•30% employed in management/decision-making roles

www.vam.ac.uk attracts over 2 million users every month. A recent online survey identified our website visitors as:•63% in full time employment•70% educated to degree level•66% from the UK; 14% from the rest of Europe; 14% North American•13% age 18-24; 28% 25-34; 42% 35-54•75% female; 25% male

Our Brand

• aspirational• international• contemporary• broad appeal• generous• confident

Major exhibitions

High-profile, internationally acclaimed exhibitions attracting significant and wide-ranging audiences and critical success.

A ground-breaking exhibition timed to coincide with the 2008 Beijing Olympics. This is a rare opportunity to explore an extraordinary moment of contemporary Chinese history in the making, taking a global perspective to showcase designs and artefacts by emerging and established creatives and leading international designers working in China. This will be a timely overview of Chinese design today, from architecture, fashion, photography to graphics, new media and product design

China Design Now15 March - 13 July 2008Sponsored by HSBC

An extraordinary exhibition exploring how the technology and design innovations in the mid- twentieth century influenced and inspired all aspects of design and lifestyle. From aerospace design and the impact of the space- race, to the origins of computer technology and mass production, this exhibition will explore the rise of consumerism and popular culture and the advent of environmentalism. It is a perfect opportunity to align your company an important period of innovation, optimism and influence

Cold War ModernDesign 1945 - 197027 September 2008 - 11 January 2009

Exploring Baroque as a ‘world’ style for the first time, this exhibition will be a landmark event - one of the most ambitious exhibitions to take place in London. It will reveal the influence of the Baroque style from its origins in Europe through to its impact globally, exploring the persuasive power of the Baroque style and its ability to emotionally influence and inspire. This is a unique chance to position your brand as truly global through a display of rare objects from almost every continent, including Asia, South America and Europe

Baroque4 April 2009- 19 July 2009

Our most stunning exhibition of recent years, Maharaja will explore the fascination for luxury goods by Indian royalty from the 1850s to the 1947. It will showcase the rich and varied objects commissioned by Indian princes reflecting the different aspects of royal life. Unique works by European brand names like Cartier, Louis Vuitton and Hermès will be shown alongside extraordinary examples of dress, jewellery, photography and automobiles, bringing to life the extravagance and opulence of the Maharaja lifestyle in the context of socio-political events in turn-of-the-century India

MaharajaThe Splendour of India’s Royal Courts3 October 2009 – 17 January 2010Sponsorship on hold

The skill of quilting is most famously represented by the American Quilting Bee. This unique exhibition will deliberately challenge traditional perceptions and showcase British quilt-making, placing its development within the context of historical and social changes from the 16th century to the present day. From sumptuous historic bed covers to challenging contemporary art, the universal appeal of the quilt promises to make this one of the most successful exhibitions of the year.

Quilts: Innovation and Tradition20 March – 4 July 2010

Diaghilev’s Ballets Russes18 September 2010 – 6 January 2011

This is a unique opportunity to be associated with a major Russian cultural event in London. The exhibition will celebrate the innovative and extraordinary ballet impresario Sergei Diaghilev, exploring how his artistic direction of the Ballet Russes became one of the most important influences on contemporary performance. Placing the Ballet Russes in the context of the cultural and social changes taking place in Russia and Paris in the early twentieth century, this stunning show will be the most important display of theatrical and performance related design in recent years

This will be the first international exhibition to explore the unconventional creativity of the British Aesthetic Movement. The well spring of the 'new art' movements of the late 19th century, British Aestheticism is now acknowledged for its revolutionary re-negotiation of the relationships between the artist and society, between the 'fine' and design arts, as well as between art and ethics and art and criticism. British Aesthetic sensibilities produced some of the most sophisticated and sensuously beautiful artworks of the Western tradition

The Cult of BeautyWhistler, Rossetti and Burne-Jones1860-1900April – July 2011

Displays

Stylish and lively exhibitions, exploring the history of fashion and design through new displays of rarely seen historical, contemporary or international objects

Centuries old, the ikat technique is a complex form of silk textile weaving, creating elaborate patterns in striking colours. We will showcase this highly skilled craft with a display of 19th-century Central Asian textiles. These objects reflected both status and wealth, with ikats used as important diplomatic gifts between rulers. Ikats from Uzbekistan, Afghanistan and other parts of Central Asia are among the best made in the long history of this practice and this display of robes and hangings from the collection of Pip Rau will provide an invaluable introduction to the magnificent, inventive and colourful ikat fabrics of Central Asia

Central Asian Ikats - from the Rau collection5 November 2007 - 30 March 2008

Thomas Hope is a key figure in the history of British design. His influence had a profound impact on design reform in the early 19th century. This exhibition will look at Hope’s design theory and vision through sculpture, painting, furniture, theatre design, costume, metalwork and silver. A focal point of the exhibition will be the recreation of the interiors from Hope’s Duchess Street townhouse whose Greek Revival and Neo-Classical influences informed contemporary taste. Each of the rooms was filled with his remarkable collection of antique and modern art. This is a rare opportunity to be associated with one of the founders of contemporary design and to reach an audience of creative professionals and design enthusiasts

Thomas Hope - Regency Patron A Passion for the Antique21 March – 22 June 2008

The Legacy of the Supremes13 May – 26 October 2008

Following the phenomenal success of Kylie -The Exhibition, the V&A will continue its series on major performance icons with an exhibition on the sixties super-group, The Supremes. The highly stylized glamour of The Supremes remains one of the most visually iconic images in the history of popular culture - their influence reaching far beyond fashion and music. The exhibition will display original costumes, accessories, evening dresses, photography and publicity exploring how their image resulted in their mass-audience appeal and was instrumental in changing perceptions of African American identity during the Civil Rights era

The Magnificence of the Tsars andFashions from Misty AlbionSeptember 2008 - March 2009Sponsorship in London and Moscow

A unique cultural exchange, this sponsorship offers an opportunity to support two exhibitions in succession in London and in Moscow: a display at the V&A of the Kremlin Museums’ unrivalled collection of Russian Imperial costumes dating from the eighteenth and nineteenth centuries and a display at the Kremlin Museums of highlights from the V&A’s extraordinary permanent collection of British 18th and 19th-century dress. This will be a rare opportunity to be involved in a prestigious cultural event spanning both London and Moscow

Hats: An Anthology by Stephen JonesMay 2009 – January 2010

Stephen Jones is one of the most famous and prolific milliners working in fashion today. His striking and highly original hats are the must-have accessory of celebrities, pop stars, fashion designers and high society from Gwen Stefani, Kylie Minogue and the Rolling Stones to Camilla Parker Bowles and George Melly. We have invited Stephen to bring his expertise, knowledge and creativity to the V&A and curate a unique display exploring the wonderful world of hats. Drawing on the V&A’s historical collections and on his own extraordinary archive, Stephen will assemble a connoisseur's selection, illustrating the intricate art of millinery

This will be the first major exhibition on Horace Walpole, the most important English collector of the 18th-century, and will bring together many of his most remarkable objects. Walpole was the first to systematically assemble the visual evidence of English history, and the first to recognise the importance of the portrait miniature to the history of British art. This exhibition will recreate Walpole's pioneering collection in the context of the rooms at Strawberry Hill, where visitors experienced a journey through ancient and modern British history and European art

Horace Walpole and Strawberry Hill6 March – 4 July 2010

Geoffrey Beene 1957-1994March – September 2010

One of the most innovative and respected creators of American fashion, Beene’s mastery of the craft of dressmaking and his knowledge of the human body made him one of the most influential American designers of the 20th-century. His clothing became renowned for its layered informality, clean lines and simple silhouettes. Including his youthful styles in the 1960s, his loose, fluid clothing in the 1970s and his evolving style during the 1980s and 1990s, this display will feature highlights of Beene’s four-plus decades as a designer through garments, fashion photography and accessories

Contemporary

Cutting-edge events, exhibitions or installations, often highly original in their concept and design. Our Contemporary programme reflects, challenges and debates contemporary culture in all its forms.

Out of the Ordinary: Spectacular Craft13 November 2007 – 17 February 2008

Challenging conventional ideas about craft, this exhibition will be a spectacular celebration of what craft can be in the 21st century. It will bring together a group of inspirational people working in very different media from around the world whose work addresses craft in interesting and unexpected ways. It will take a behind-the-scenes look at their work and practice, and explore ideas about the relationship of craft with the everyday, the handmade and the development of new technologies. Showing work with links to other disciplines such as fashion and architecture, the exhibition will place craft firmly within a wide cultural context.

Blood on Paper: The Art of the Book15 April – 29 June 2008

This exhibition will explore the unique concept of books as art. Displaying some outstanding works of contemporary art and the livres d’artistes that inspired them, it will reveal how the book has attracted the imagination and vision of some of the world’s greatest artists. At a time when the advent of computer graphics and the internet is challenging the existence of published works, this exhibition will show how the book remains an important channel for creative expression and a vehicle for major statements by some of the most celebrated artists of our time.

Fashion and Sport5 August – 23 November 2008Sponsored by ECCO Shoes

Coinciding with the Beijing Olympics in 2008, this exhibition will look at the relationship between Fashion and Sport. As Sportswear has become a universal language with trainers and tracksuits often more readily worn than suits and skirts, recent developments have seen these two industries collaborate more and more closely with designers engaging actively with sportswear brands and vice versa. From Chanel’s surfboards to sports celebrities heading fashion campaigns, the contemporary manifestations of these partnerships and flirtations with each other will be explored.

Telling Tales – Design ArtJune – October 2009

This exhibition focuses on contemporary furniture and product designers who use story-telling and myths to give character and meaning to their work. These are representational as well as functional works, at the intersection of design and art. Telling Tales celebrates a new generation of critical designers, many from the Netherlands, who are at the cutting edge of international design practice and taste. The exhibition is structured as a series of dramatic immersive environments, theatrical installations where the objects speak to each other and create new imaginary scenarios, like modern-day fairy stories. Designers represented include internationally famous names like Tord Boontje, Jurgen Bey and Marcel Wanders alongside new and emerging talents

Fashion in MotionOngoing

Three or four evenings a year, the V&A hosts one of the most unique events in the fashion calendar. Live catwalk shows take place in the V&A’s prestigious galleries, offering the general public direct access to some of the most important names in contemporary fashion. Recent Fashion in Motions include Jean Paul Gaultier, Missoni, Vivienne Westwood and Christian Lacroix.

V&A Digital

Over the next few years, the V&A will build on our reputation for creative, interactive, digital and technology- based events through a programme of exhibitions, installations and online/onsite activities. Bringing together the most creative and talented individuals working in the digital arena today, we will explore and showcase the latest innovations in digital culture

This Is a unique opportunity for major collaborations with the V&A, developing integrated creative partnerships that will encourage innovation and visitor interaction, inspiring all our audiences

Friday Late is a monthly evening of themed contemporary events at the V&A showcasing the latest happenings in music, design, multimedia, architecture and much more. Bars and DJs in the galleries ensure that it has become one of the most popular and hip places to be seen in London – a ‘club-night’ attracting a young, fashionable crowd. It is unique in offering genuine partnership through tailored, experiential events that will incorporate your product and key messages through interactive events, often using digital technology

Friday LateOngoing, last Friday of every month

An extraordinary opportunity for a genuine creative collaboration with the V&A. Once a year, we will invite a young contemporary digital designer to create a stunning installation in our Garden. Incorporating your brand objectives and values into the brief, we will create an interactive, inspiring, engaging, technically innovative and environmentally sustainable activity that will communicate your messages and offer unique PR opportunities and a chance to develop a joint creative campaign with the V&A, including opportunities for downloadable digital content and online activities

Winter Light InstallationWinter 2008-2010

The V&A is seeking a major commercial partner to develop our highly successful website, currently attracting over 12 million visits a year. This is a unique opportunity to showcase your product alongside cutting- edge cultural content and build your brand alongside the V&A – internationally renowned as the home for the creative industries in the UK

V&A WebsiteOngoing

Working in partnership with the Royal Society of Arts the V&A will embark on a series of interactive video podcasts by the Royal Designers, some of the most prestigious and well known names in the design community. These podcasts will be showcased on our website, offering an essential resource for all our audiences and enabling them to engage remotely with our collections. This is a unique opportunity to gain access to the expertise and influence of the most famous and creative names in the design world and work with us to create content using your technical skills and the V&A’s cultural and editorial endorsement

Royal Designers at the V&AA web content project

Above: Neisha Crosland’s ‘My V&A’ from the V&A Magazine will be adapted as an online podcast

In Spring 2008 the V&A will open a brand new state-of-the art learning centre that will provide new facilities for our award-winning education programme. The new centre will house a brand new state-of-the-art auditorium, the focal point for a series of digital learning events Opportunities are available for:

• Naming rights of our new Auditorium within the Centre

• In-kind support of our AV and technology infrastructure

• Sponsorship of our education programmes including digital learning, family, schools and creative industry programmes

V&A Auditorium in the Sackler Centre for arts educationNaming rights for five years

Are you interested?

For more information about these opportunities and the benefits the V&A can offer to Sponsors and Corporate Members, please contact:Laura HingleyCorporate Partnerships

Telephone: 020 7942 2157Email: l.hingley@vam.ac.uk

Victoria and Albert MuseumSouth KensingtonLondon SW7 2RL

www.vam.ac.uk

and you

Corporate Partnerships