no neutral content - is your content marketing hurting you?
TRANSCRIPT
30
Andrew Bredenkamp Steve Rotter
PerspectivesProblemsPaths
3 PERSPECTIVES
1 2 3
1 in 10 1 in 4 1
2014 vs 2015
3 PROBLEMS
#1 We’re looking at this the wrong way
Content
#2 We’re toofocused on the process
?
??
?
? ??
??
#3 We’re not doing the math right
What’s an acceptable opt-out rate?
2%100,000 98,000
2%twicePer month
100,000
61,578
3 PATHS
#1 Your Tone
#2 Your Style Guide
31% Yes, we consistently followour style guide
69% we’re not consistent
#3 Consider Technology Options
360Content Analysis
0
When is Enough…Enough?