no more secrets: *free business research resources€¦ · no more secrets: *free business research...
TRANSCRIPT
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NO MORE SECRETS:*FREE BUSINESS RESEARCHRESOURCES
T E R E N C E O ’ N E I L L
E N T R E P R E N E U R S H I P L I B R A R I A N
G A S T B U S I N E S S L I B R A R Y , M I C H I G A N S T A T E U N I V E R S I T Y
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GAST BUSINESS LIBRARY
Four librarians available for direct research consultations
Selected Resource Machines & community borrower passes
Books, journals, magazines, books on CD
Library guides
Databases
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Researchyour market……or competition
…or industry
With resources from …the public library…the state…organizations…and the internet
OBJECTIVES
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Product Market Fit
Funding & Investors
Personal investment
WHAT FOR?
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United States government
Organizations want to share information
Internet
Libraries
GOOD NEWS
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Private company limitations
Reports are limited in their scope
Libraries have restrictions
BAD NEWS
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KEY QUESTIONS WHEN CONDUCTING RESEARCH
What do you need the info for?
How much time do you have?
What work has been done already?
Who cares about this information?
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Industry Analysis
Demographic Data
Competitor Information
Identifying Contacts
TYPES OF RESOURCES
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INDUSTRY ANALYSIS REPORTS
Industry Analysis reports
http://mel.org/index.php?P=MeLGateways&ParentId=832Business Insights Global (generalized)Business Decision
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TOP DOWN: INDUSTRY ANALYSIS REPORTS
Industry Analysis reports: Free resources
ConsultanciesBig 4 Accounting Trade Groups & Unions Institute for Supply ManagementPolling groupsPew CenterGovernment AgenciesCDCSearch google by writing “Site:.gov” after search
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INDUSTRY ANALYSIS REPORTS
“First-time entrepreneurs are seduced by market size data from research firms. They
should keep in mind that market research firms are excellent at predicting the
past. (If they were geniuses at predicting the future, they’d be running hedge
funds.)”
-Steve Blank, Market Size Hypothesis
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Company SEC reports
EDGARWords Analytics
Press Releases
INFORMATION FROM COMPETITORS
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MIT Technology Review
ArsTechnica
Local News--MLive
POPULAR PRESS
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DEMOGRAPHICS
Government Statistical Sources American Fact Finder http://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml
Market Analysis
Mapping software Demographics Now
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GOVERNMENT RAW DATA SOURCES
Data.gov
Health.gov
Census.gov
Business.gov
American Fact Finder
NAICS & SIC codes
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FINDING THOSE CONTACTS
Sales lists Demographics Now Reference USA
Professional Organizations Lists
Other Methods Linked In Local groups Twitter / Facebook
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APIS AND DATA
Bloomberg Open economic data project
National Library of Medicine
World Bank Indicators/ Finance/ Projects
UN ComTrade
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EXAMPLE OF A RESOURCE STACK
Industry Reports IBIS World Business Insights Global
Consultants: “Restaurant Briefing: Industry Intelligence”
Demographics: Reference USA
Relevant groups National Beer Wholesaler’s Association American Brewers Association: “Draught beer quality manual”
Press MLive: “Mold and bacteria in local beers from drat beer lines” Modern Brewery Age