no more mass marketing
DESCRIPTION
Shift your marketing focus from the masses to individuals.TRANSCRIPT
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No MoreMass MarketingA presentation by Karim Gargum, inspired by a Seth Godin post.
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The Masses
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Most businesses are seeking the masses
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They want thebig launch
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The PR whirlwind
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The aggressive advertising campaign
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They’re preparing the ‘big bang’
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So What Happens Next?
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They start strong, they ‘shock and awe’ the
masses....
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And they spend a lot of $$$
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They make a lot of money....for a while
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0
25
50
75
100
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Thousands of Sales
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But they’ve built a sand castle
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After the fan-fare, people stop paying
attention
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They didn’t have a solid foundation
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What could theyhave done?
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Don’t TargetThe Masses
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Start Small
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Can you find a small group of people, and
create something they fall in love with?
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If you can, start like that, start with them, give them your full
attention
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If you create something they really
enjoy, they’ll talk about it
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Start a virtuous circle for your product
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You can always do the ‘big bang’ later
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More about me - www.KarimGargum.com
The post that inspired me:http://sethgodin.typepad.com/seths_blog/
2009/04/first-ten-.html
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Photos sourced from these flickr profiles:
•http://www.flickr.com/photos/stignygaard/
• http://www.flickr.com/photos/clickclickclickclick/