no map, no compass, no hope for survival? repurposing our online reference collection wendy rodgers...
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No map, no compass, no hope for survival?Repurposing our online reference collection
Wendy Rodgers :: University of GuelphDeborah Wills :: Wilfrid Laurier University
OLA Super Conference :: Toronto :: Feb. 2, 2006
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What is an e-reference collection?
A page or set of pages with links tofree web resources, or to a mix of free and subscription resources.
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Changing environment More subscription tools available
Campus portals, Web CT/Blackboard
User behaviour• Start at search engine, not library• Often choose search over navigation• Want/expect to be self-sufficient
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What are libraries doing now?Examined 200 academic library web
sites
Nearly 80% have e-ref; 90% Canadian
Over 60% link from home page
Most names include “Reference”
Variety rules
Signs of neglect . . .
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Benefits
Browsable, vetted resources
Highlight “hidden” subscription resources
Content tailored to local needs
Can be presented at point-of-need
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Challenges
Time-consuming
Hard to package and label
Hard to control
Is anyone using it?
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A word about Google . . .
It may have the right answer, but you have to ask the right question
Maintain list of sources, or teach them how to search Google better, or both?
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Survey
121 libraries
Canada/U.S. response rate: 57%
Summertime in Australia: 13% response
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How old is your collection?
7 years or older – 37%
4 to 6 years – 33%
4 years or younger – 25%
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Have you done usability testing?
Yes – 12%
Examples: Finding encyclopedia article• Nebraska• Memorial
Rochester on usability
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Do you keep use statistics?
Yes – 41%
Just over half of 41% have analyzed them• Use increased – 25%• Use stayed same – 2%• Use decreased – 0%
Example: Washington
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Do you have a marketing strategy?
Yes – 25%
Examples: User groups• Reference staff: Purdue• Administrators: Minnesota• Alumni: Purdue• Faculty: St. Ambrose• Students: various
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How has your collection changed? Content increased – 71%
Content decreased – 6%
Collection more prominent – 41%
Collection less prominent – 8%
Listings moved/copied:• Subject/course guides – 31%• Library catalogue – 12%
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What’s in a name?
Name has changed – 31%
“Virtual reference” has new meaning
Reference Desks changing names
Usability studies and “reference”
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Do you use a database?
Yes – 16%
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Approaches Back to the catalogue (Kansas)
Vendor (Pittsburgh)
Subject/course integration (Ohio, Sask.)
Blogging (Kansas City Public)
Social tagging (Pennsylvania)
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Audience
“We have created and organized our ready reference pages in our own image. . .”
- Theresa Mudrock
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Front-end recommendations Avoid jargon (Reference?)
Annotate listings
Diversify access points
Add search box/metadata
Contextualize
Highlight
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Back-end recommendations Use a database
Use the database: Catalogue
Keep and analyze use statistics
Weed as well as add: Quick reference
Run link-checking software
Use staff Intranet
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Marketing Spotlight resources/categories
Package/position for audiences
Make it new
Make it relevant
Advertise, advertise, advertise
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American thanksgivingBarbara Alvarez, U. Rochester Tara Baillargeon, Kansas State U.Mary Barton, U. Nebraska, Kearney Tom Diamond, Louisiana State U. Vicki Glasgow, U. Minnesota Stella Herzig, St. Ambrose U. John Hubbard, U. Wisconsin, MilwaukeeErik Kraft, U. Illinois, Urbana-Champaign Gretchen Stephens, Purdue U.Sarah Wenzel, Columbia U.
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Canadian thanksgivingSusan Beatty, U. CalgaryGillian Byrne, Memorial U. NewfoundlandValerie Gibbons, Lakehead U.Genevieve Gore, McGill U.Rae Hazelwood, U. LethbridgeCharlotte Innerd, Nipissing U.Kay Johnson, Athabasca U.Heather Sanderson, St. Mary’s UJudy Senecal, Carleton U.Doug Suarez, Brock U.
Australia: Chris Taylor, U of Queensland
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No map, no compass, no hope for survival?Repurposing our online reference collection
Wendy Rodgers :: University of GuelphDeborah Wills :: Wilfrid Laurier University
OLA Super Conference :: Toronto :: Feb. 2, 2006