no google play, what do chinese use instead?

OhMyGeorge

Forex Trading app for Beginners

Overview of Chinese android app stores

(with example of submission process)

NO GOOGLE PLAY

WHAT DO CHINESE USE INSTEAD?

OhMyGeorge Forex Trading app for Beginners

Are you an app developer and have you ever thought about entering

the Chinese market?

These slides will show you how the Chinese Android market reacts

with the absence of Google Play Store in China.


Table of Contents

Android Market in China

Chinese Android App Stores

How to submit your App to Chinese App Store

Example - Wandoujia

Localization


Android Market in China

1


Download & Revenue Index by Countries

In this research, as usual, doesn't include the Android data in China.

(Since the absence of Google play store)

However, China takes the second place and third place in terms of

number of download and revenue index.

Source: App Annie, https://www.appannie.com/


Android Market share in ChinaClimbed up to 76% in February, 2016

Source: Kantar Worldpanel ComTech,

http://www.kantarworldpanel.com/


Chinese Android App Store

2


Android App Stores landscape in China


Android app stores market share

Source: Umeng, http://www.umeng.com/


Game rule

Free: no annual fee to open developer account

Negotiable: no standard revenue sharing scheme


How to submit your App to Chinese App Stores

3


Wandouija homepage

http://developer.wandoujia.com/intl/

Submit your apps


Agreement


Fill out company

information :Company Name

Business License

Website


Submit APP APKAdd new App


Submit APP APKUpload Apk


App Icon512x512, jpg file is not

allowed

Subtitle8 letters

Category

Subcategory

App Description


Submit

Set published time after

approved/scheduled


Wait…


Check submission statushttp://open.wandoujia.com/home/myapp

Published

http://open.wandoujia.com/home/myapp


Note: do check that your app is indeed available on the store (ours wasn’t, despite what was indicated,

so we emailed Wandoujia to enquire, and then only they really released it).

App Title should be short, in order to be fully

visible (you can see we did that poorly).

Check each column correctly shows the

information.


Bonus : localization


Place

This slide is focus on "Place".

Instead of Google Play Store, you need to get to know a bunch of Chinese

Android App Stores.

SUGGESTIONS:

- Only focus on main App stores

- Choose App stores which have partnership with other App stores

e.g. AppChina has partnership with Wandoujia

Upload to AppChina will automatically publish on Wandoujia


Price

Means of Payment

Third-Party payment is widely used in China

Alipay, Wechat pay


Product

Log in options: WeChat, QQ…

Sharing channels: WeChat, weibo…

And much more details...

For instance, China's stock market

uses completely opposite colors to

represent "rise" and "fall"

Red → Rise (red is a lucky color)

Green → Fall


Promotion

We have produced another presentation focusing on “ Chinese social

media sites”, GET IT HERE:

www.ohmygeorge.com/resources

Learn what tools you can use to talk with your customers in China.

• Included several filters for you to choose best social media, reveal

number of users of main social sites, introduce 3 different WeChat

official accounts and much more!


Takeaways for app developers

- Put aside your stereotype that Chinese people don’t spend

money on Apps.

- China now is Top 2 country in terms of number of apps

download, and top 3 in terms of revenue.

- Mobile market is dominated by Android (76% of market share)

- Shortlist app stores which you would like to submit your apps

- No annual fee for developer account

- There is no standard revenue sharing


Author

Fang-Ling, Wu

Marketing Hero at OhMyGeorge

Contact

[email protected]

Skype: [email protected]

http://www.ohmygeorge.com/

mailto:[email protected]