no bullshit social media - radian6 webinar
DESCRIPTION
Jason FallsTRANSCRIPT
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
The Stories Behind The Book
Jason Falls
Radian6Webinar
nobullshitsocialmedia.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
• You must be human
• You must engage
• You must join the conversa?on
What the purists say ...
sxch.hu
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
• How to drive business
• How to plan strategically
• How to measure it
What the purists don’t say ...
Mike Baldwin - Shutterstock.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Finding the B.S.
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Finding The B.S.
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
BULL!
iStockPhoto.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Finding The B.S.
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
B.S.!
iStockPhoto.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Finding The B.S.
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
B.S.!
iStockPhoto.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
The Truth
Synthmaniac on Shutterstock.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
7 Business Drivers ofSocial Media Marke?ng
• Enhance Branding & Awareness
• Protect Your Reputa?on
• Enhance Public Rela?ons
• Build Community
• Enhance Customer Service
• Facilitate Research & Development
• Drive Sales & Leads
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Enhance Branding & Awareness
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Protect Your Reputa?on
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Enhance Public Rela?ons
Matt Callow on Shutterstock.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Build Community
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Enhance Customer Service
iStockPhoto.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Facilitate R&D
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Drive Sales
Miss Shirley’s
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Now What?
Dieaugenwiede on Shutterstock.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
What about ROI?
sxch.hu
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
7 Business Drivers ofSocial Media Marke?ng
• Enhance Branding & Awareness
• Protect Your Reputa?on
• Enhance Public Rela?ons
• Build Community
• Enhance Customer Service
• Facilitate Research & Development
• Drive Sales & Leads
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
What about ROI?
sxch.hu
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
What about ROI?
What do I get in return?
Customer Sa<sfac<on Scores
Higher Search Engine Results
New Product Ideas
Lower Cost-‐Per Lead
Lower Call Center Costs
More Online Media Coverage
More Subscribers
Faster Response Times
Higher Brand RecallWebsite Traffic
Higher Reten<on Rate
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Being Social
Lasse Kristensen on Shutterstock.com
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
Being Social
City of Pikeville
The All-‐Business, No-‐Hype Guide to Social Media Marke<ng
nobullshitsocialmedia.com
Jason Falls@JasonFalls
Erik Deckers@edeckers
There’s more where this came from!