nlnz creative commons presentation 5 november
DESCRIPTION
Slides from a talk given to the National Library of New Zealand on 5 November 2013.TRANSCRIPT
An Introduction to Creative Commons Licensing
5 November 2013
First point:Heritage institutions have
digitised a heap of content
Second point:The technical barriers to access
and reuse are dropping
Screenshot from ‘Lego Life Lessons - Safety Tips for Walking to School’ by the Manning Brothers. Made available under a Creative Commons Attribution Non-Commercial Share Alike licence.
Third point:Obvious potential to disseminate
heritage items for reuse
Getty: 121 Purchases –> 60,000 downloads per month
Claude-Joseph Vernet (French, 1714 - 1789)A Calm at a Mediterranean Port, 1770, The J. Paul Getty Museum, Los Angeles
Fourth point:The legal barriers to dissemination
& reuse remain.
Fifth point:Usage rights statements are often
vague & not standardised across the sector
Sixth point:Many heritage institutions feel
tension between kaitiaki and reuse
Seventh point:Most people have no idea what
you have (but there is demand)
What to do?
“Grayson, Westley, Stanislaus County, Western San Joaquin Valley, California. Seventh and eighth grade class in Westley school after lesson in Geography” 1940, US National Archives 83-G-41445, via Flickr. No known copyright.
“Start from the other direction”
First:Clearly mark out-of-copyright
works as such.
Second:Use Creative Commons licensing
for works with CC-friendly donors
Third:Works for which institution holds
copyright: release according to NZGOAL
NZGOAL:
Provides a framework for release using CC BY
Advocates release using CC BY
2. “It is widely recognised... that significant creative and economic potential may lie dormant in such copyright and non-copyright material when locked up in agencies and not released on terms allowing re-use by others.”...3. “The Government wants to encourage the realisation of this potential.”
Fourth:Add Creative Commons option to
donor/deposit agreements.
Pragmatic solution
Creators retain copyright
Standardised
Internationally recognised & used
(and free!)
Public DomainFew Restrictions
Public DomainFew Restrictions
All Rights ReservedFew Freedoms
Public DomainFew Restrictions
All Rights ReservedFew Freedoms
Some Rights ReservedRange of Licence Options
Four Licence Elements
Attribution
Non Commercial
No Derivatives
Share Alike
Six Licences
More free More restrictive
Go to creativecommons.org/choose
CC Kiwi by Creative Commons Aotearoa New Zealand is made available under a Creative Commons Attribution 3.0 New Zealand
Licence.
The Remix Kiwi by CCANZ is based on a work by Creative Commons Aotearoa New Zealand [LINK], which is made available under a
Creative Commons Attribution 3.0 New Zealand Licence.
Layers
Licence symboll
Human readable
Lawyer readable
More than 700 million works
www.creativecommons.org.nz@cc_Aotearoa
[email protected]/creativecommonsnz
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 New Zealand License.
QUESTIONS?