nji life insurance company segmentation plans target market

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NJI Life Insurance NJI Life Insurance Company Company Segmentation Plans Target Market

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Page 1: NJI Life Insurance Company Segmentation Plans Target Market

NJI Life Insurance NJI Life Insurance CompanyCompany

SegmentationPlans

Target Market

Page 2: NJI Life Insurance Company Segmentation Plans Target Market

SegmentationSegmentation

• Company has three segment• Individual Life• Conventional Business• Accidental and Health

Page 3: NJI Life Insurance Company Segmentation Plans Target Market

Segmentation`Segmentation`

• Individual life– Individual Life segment provides life insurance coverage

to individual under unit based policies issued by company.

• For example– Life plan– Secure investment plan– Secure sarmya plan– Poonji plan and so on

Page 4: NJI Life Insurance Company Segmentation Plans Target Market

Segmentation`Segmentation`

• Conventional Business

– Conventional Business segment includes individual Life and Group Life. The group Life business segment provides life insurance coverage to member of business enterprises, cooperate entities in common interest group life insurance under group life insurance issued by company.

Page 5: NJI Life Insurance Company Segmentation Plans Target Market

Segmentation`Segmentation`

• Accidental and Health:– Accidental And Health business segment

provides personal accident coverage to individual.

• For example– Secure personal accident.

Page 6: NJI Life Insurance Company Segmentation Plans Target Market

NJI life Plans:NJI life Plans:

• Two types of plans

– Endowment plan• Unit rate is fix

– Whole life Plan• Unit rate is not fix.

Page 7: NJI Life Insurance Company Segmentation Plans Target Market

NJI plansNJI plans

• Sum assured:– Sum assured is the money which is paid at the

end of the plan.

• premium• Charges:

– Mortality Charges.– Service charges:– Extra Mortality Charges:

Page 8: NJI Life Insurance Company Segmentation Plans Target Market

NJI Life PlansNJI Life Plans

• 1: Secure investment Plan• 2: Secure sarmya plan• 3: SECURE LIFE Plan• 4: Poonji Plan• 5: Zaamin saving plan• 6: Secure personal accident

Page 9: NJI Life Insurance Company Segmentation Plans Target Market

NJI life PlansNJI life Plans

• Secure investment plan:• The idea of planning for

your financial future seem too complex or confusing

• Reasons to buy the Secure Investment Plan:– High Growth Potential – Professional Investment Management – Tax Advantage

Page 10: NJI Life Insurance Company Segmentation Plans Target Market

NJI life PlansNJI life Plans

• Access to you Investment Account– If your circumstances change, you may have a need for

cash before the end of the maturity period of your savings. Secure Investment Plan gives you the facility to get immediate access to your accumulated Investment Account.

• Investment with a Safety Net:– As soon as you start saving with NJI Life’s Secure

Investment Plan you will enjoy a guaranteed level of life assurance as well. This means that in the event of an untimely death your dependants will receive the sum assured

Page 11: NJI Life Insurance Company Segmentation Plans Target Market

NJI life PlansNJI life Plans

• Premium Allocation:– The Secure Investment Plan is a unit linked

plan whereby the value of the units may increase or decrease. After deduction of minimal charges a basic premium is allocated to the account.

Page 12: NJI Life Insurance Company Segmentation Plans Target Market

Target MarketTarget Market

• The target market of the nji life is the people having age between 18 to 60 years.

• It depends:– Health– Affordability– Worth