product

• Detergent and toilet soaps;• Premium and standard quality;• Blue detergent cake and yellow detergent pow

der;• 30 kinds of products with different fragrances;• Good valuable products.

PRICING STRATEGYDetergent and toilet soaps;Premium and standard quality;Blue detergent cake and yellow detergent powder;30 kinds of products with different fragrances;Good valuable products

price

• Nirma sells its soaps and detergent in all over India.

• Its depot branches offices are in Kalatalav, Mandaly , Moraiya , dhank, Savli, Upleta, Viramgam etc.

PROMOTION• NIRMA did not have a cost in its initial budget for advertising• By the late 70’s as televisions slowly started to spread into rural• India, so did the Nirma ad campaign, with its simple message

andcatchy jingle• “Dudh si safedi NIRMA se aaye, Rangin kapda bhi khil khil

jaaye.Sabki pasand NIRMA”..the same jingle has been used since the last42 years.

• Introduce bucket scheme to promote product hamper.• Money back guarantee promotion scheme• Relies more on advertisements in LOCALnewspapers

&REGIONALTV channelsAds in Magazines : Gruh sobha, Sarita, Maya etc…

NIRMA DISTRIBUTION STRATEGY

• Principal Channel(450 Distributors):-

• 1. Lowest cost system in India

• 2. For Speedy distribution• 3. Flexibility

Parallel Channel(2000 Distributors):-

1. Wider Market reach2. Speedy marketintelligence3. Competitive edge & Better focus4. Compliments principal

channel.