Members:

Amrish Ratna (03)

Sree Ram(07)

Charan Tej (08)

Mohammed Naseer Khan (17)

oohasree (27)

Shiva Attili (37)

Vamsi Krishna(38)

Owner : Mr.Natvarlal Bhavsar

Company’s name : Maans Products

Year:1982

location : Ahmedabad

Product : Nirdosh ( a unique nontobacco smoking device)

Family owned proprietary organisation

Biri Manufacturing and marketing enterprise.

Running since past 2 decades.

Total sales 10 lakhs.

Bhavasar company consists of 30-40 workers.

Operations are manual and no machinery was

involved.

The location of shop is at Gheekanta road

(Ahmedabad).

Mr bhavasar’s sons owned two scooters to move

around the factory.

He used to sell biris and nirdosh but also loose

tea.

Interested in developing an ayurvedic

herbal non-tobacco smoking device in

late 70’s.

Idea of the product.

Started experimenting

Outcome was a good mix of some 14

herbs rolled into herbal beedi.

Raw material : mixture of 14 herbs

• Filter

• Wrapper : tendu leaf,alternate to develop special medicinal paper

Pack : rectangle box,wrapped by cellophane paper

• Pack Insert : an instruction leaflet

• Brand Name:Nirdosh meaning “innocent”

• Print content on the pack : Bicets coined by taking 2 letter from biris & cigarettes

Workers under specially created hygienic

conditions.

He Employed an engineer for a special mission

with a help of inputs.

He invested time and money but he finally gave

up.

Machinery.

Expenditure.

In early 90’s he has again given this task to an

engineer in bombay.

Helps body's defense mechanism work against diseases

Real rejuvenator

Induces a sense of well being & helps concentrate mind due to herbal contents

A throat cleaner, thus enhances sonority a singer's voice

No nicotine- no harm to the health

No paper to burn-no harm to the health

Long-lasting pleasant smell of smoke

PRODUCT

PRICE

PLACE

PROMOTION

SR.NO PACKING DETAILS RATE UNIT

1 10 pcs. In one packet 2.00 Packet

2 10 packets in one plastic

pack

20.00 10

packets

3 20 plastic packs in one carton 400 Carton

4 40 plastic packs in one carton 800 Carton

5 80 plastic packs in one carton 1600 Carton

Suggested consumer price per pack is Rs.2.50

One main outlet in

Ahmedabad

Various others towns &

cities of India

Distribution of Free Samples

Emphazing on the health benefits

Make the product more visible using low cost advertising medium .viz-Newspaper -Magazines -Radio (or Doordarshan but costly) -Outdoor Advertising -Door – to – door selling

Given free samples.

He spent about 1.5 lakhs.

He attended some seminars.

1.He had given free samples.

2. He had expected large orders

Unique product in offering.

Social cause to remove the harmful effect of

Nicotine.

Well supported by the society.

Niche market with probably no competition.

Product is not only a replacement to tobacco but

also has health benefits associates with it.

Seasonal availability characteristics

of raw material.

Smoking may not accepted in India.

Scare resource for investment in the

equipments.

Placement of product in the market.

Supplying the product to a much wider

audience.

Can go national instead of just concentrating in

the state

Can collaborate with Social houses and Indian

Government

Can explore options of exporting the product by

maintaining the quality standards.Possibilities of

going international.

No patent taken. This can lead to competition

and eventually downfall of the whole idea.

The raw material like herbs is seasonal.

Increase in production will require technology

involvement.

Lack of intent and effort may lead to limiting the

growth perspective

Competition from cheaper cigarettes

Beneficial to your entire body

Can be used to quite smoking

It can be smoked in moderation to enhance

health.

Niche product

Potential to do well in the market

A health remedy