8/14/2019 Nirala Group Pakistan

1/13

University Of Management and Technology

8/14/2019 Nirala Group Pakistan

2/13

University Of Management and Technology

PRESENTED BY:

RAJA QASIM JAMIL

AWAIS FAREED

8/14/2019 Nirala Group Pakistan

3/13

University Of Management and Technology

Over half a century ago, the foundation of Nirala

was laid in Lahore, Pakistan, with the commitment

to provide people with delectable quality delights.

The great journey started when Taj Din migrated

from Amritsar, India, to Lahore and started a small

breakfast shop in the inner city of Lahore in 1948.

The passion for quality, distinctiveness and hardwork set by our founder is the spirit we seek as our

guiding principle.

8/14/2019 Nirala Group Pakistan

4/13

University Of Management and Technology

VISION The vision is to make Nirala a global brand, a

brand recognizable for its uniqueness and

quality in ethnic food market all around theworld. In this perspective it consider its self as

an innovative and a pioneer company,

continuously offering unique products and

interesting service concepts that others

havent even dreamt of.

8/14/2019 Nirala Group Pakistan

5/13

University Of Management and Technology

CORE VALUES The core values of Nirala organization which theyconsider the Spirit of Nirala have not changed overthe past half century. Those values and traditions

which have made the brand Nirala a market leaderfor the past 60 years are: Continuous Improvement Innovation

Integrity Team work and Social Responsibility

8/14/2019 Nirala Group Pakistan

6/13

University Of Management and Technology

PRODUCTS Mithai

Snacks

Dairy

Beverages

8/14/2019 Nirala Group Pakistan

7/13

University Of Management and Technology

Nirala Group of

Companies Anmol Co. N Design N Restaurants

Nirala Canada Ltd. Nirala Dairy (Pvt) Ltd. Nirala Snacks (Pvt) Ltd. Nirala (Pvt) Ltd. Nirala (UK) Ltd.

Porshe Pakistan Taj Trading LLC VCS (Pvt) Ltd.

8/14/2019 Nirala Group Pakistan

8/13

University Of Management and Technology

COMPETITORS AREA WISE:

LAHORE

Gourmet

Fazal Sweets

ISLAMABAD-RAWALPINDI

Jameel Sweets

Fresco SweetsKARACHI

Qasr-e-Sheeren

8/14/2019 Nirala Group Pakistan

9/13

University Of Management and Technology

Geographic

LAHORE, ISLAMABAD. RAWALPINDI,KARACHI,MULTAN, SIALKOT, GUJRANWALA,

PESHAWAR

INTERNATIONAL:

DUBAI and SHARJAH

SEGMENTATION

8/14/2019 Nirala Group Pakistan

10/13

University Of Management and Technology

TARGET MARKET In Target Market of NIRALA, it has different

products in Different Markets e.g

Sweets, Restaurants, Beverages, Dairy. IT IS BASICALLY MULTIPLE

SEGMENTATION.

8/14/2019 Nirala Group Pakistan

11/13

University Of Management and Technology

VALUE CHAIN Inbound Logistics:

Pure Desi Ghee, Hight Quality Dry Fruit, Milk, Rice

Operations: More than 20% of Mithai Production is Carried out at Automated Plants.

Snacks are also prepared on modern machines.

Milk production Plant is situated in Tandlianwala near Faislabad wheremore than 300,000 liters of milk is Processed per day.

8/14/2019 Nirala Group Pakistan

12/13

University Of Management and Technology

Outbound Logistics:

N DESIGN is a Packaging Co. working under the Umbrella

of NIRALA which is offering 80 different types of Packaging.

It includes traditional paper and cardboard, tin, wood, glass

and handmade Paper.

Customized Packaging

8/14/2019 Nirala Group Pakistan

13/13

University Of Management and Technology

Marketing and Sales: Nirala Dairy and Snacks are sold at more than 30000 retail shops across more

than 50 cities of Pakistan.

Supply and Distribution department of NIRALA ensures timely and effective

distribution of the products to the chain of Nirala Sweets stores spread all

across Pakistan. NIRALA is emphasizing more on Print Media and Outdoor Advertisements.

Supporting Activities: MIS Department

HRDepartment

Store and Procurement Department.