My product research!Ellie Clarke 4171.

The purpose of research

The idea of research is to find out more about a specific subject…

For example, if I was to research a little on Nintendo, I would find out that its’ founder is Fusajiro Yamauchi.

Types of research

Quantitative

Qualitative

Primary

Secondary

Primary Research

Primary research is finding original data; in other words, finding out something that didn’t previously exist.

Advantage: Researcher can focus on both quantitative/qualitative factors

Disadvantage: some cases can be very expensive and time consuming.

Secondary Research

Secondary Research is where you take somebody else’s data and use it for your research, rather than finding it yourself.

Advantages: takes much less time and resources to carry out

Disadvantage: sometimes research quality can be bad

Qualitative research

Qualitative research is about the quality of the data you gain from the research. Though there may not be a big focus group, the data you gain from this research method is usually much more fulfilling and rich than quantitative research data. One research method is called an in-depth interview and they prove very effective given their results.

Quantitative research

Quantitative research is getting a big focus group and lots of data. Whilst the data may not be as detailed as qualitative research data, quantitative research takes a lot less time to conduct. The methods can range from surveys to telephone calls.

Research types I will use in my project

To make my project the most efficient, I need to put a lot of time into researching, as research is one of the most important things. For this reason, and the given time period to do said research, I am choosing to rely mostly on secondary and qualitative research, as primary research can be incredibly time consuming.

Resources I will use for my project

For finding secondary data, the internet is a good place to start. Local libraries would also be a great resource to my research.

In order to find out the best advertising technique, I will need to conduct a survey, inquiring about previous adverts made by Nintendo to see which ones were effective and what made them effective to the viewer.

Reasons for using these methods

The reason I will be using a survey or short personal interviews is because it suits my product best. I’ll be able to get feedback from people effectively, in terms of time and detail, therefore making these research types the most efficient, given the time I have to conduct the data.