Ninja Marketing DojoMastering Online Marketing

10 Minute Daily Social Media Plan

5 Minutes -- Scan your Facebook Wall, add comments and create status update 2 Minutes -- Scan Google Reader and Alerts for important industry info. 3 Minutes -- Scan LinkedIn Questions for pertinent questions 

Facebook Slideshare App

Add the Slideshare App to your Facebook business page. Upload a slide presentation about your business to be your "silent salesman".

LinkedIn AnswersOne of the hidden gems in LinkedIn is Answers. Answer questions in your industry and become known as an expert.

YourBuzz.comNice aggregator tool to monitor mentions and create a scorecard to monitor SM progress.

Local Directory Sites

Local Directory Listing

Local Directory Sites

Lead Capture

Capture Email Addresses from Website, Blog and Social Media. Give them some incentive to give you their email.● Contest● Poll ● Free Report● Give Away a Prize● Special Promotion for subscribers

Blogging = Results

Avoid Gobbledygook

These phrases have been overused and should be avoided. Next GenerationFlexibleWorld ClassRobustScalableEasy to UseCutting EdgeGround BreakingBest of breedMission Critical

Industry StandardTurnkeyWell PositionedEnterprise ClassExtensiveBreakthroughMarket Leading

Stock Images vs Real Images

Marketing Experiments performed a test comparing the use of stock photography verses real imagery on a website and each of their effects on lead generation. What they found was that photos of real people out-performed the stock photos by 95%. Why? Because stock images tend to be irrelevant. Resist the temptation to use photos of fake smiling business people!