nina o'neil personal core

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CORE

06/06/14

Skool OS

Nina O’Neil


CORE Brand Attributes

2

Culture Co-Creation Voice Feeling Impact X-Factor

How would your community to describe

you?

How would you describe your co-

creator?

How do you sound to others?

How others feel after interacting with you?

What tangible impact do you have

on others?

How are your different from others?

What makes you special?

fun caring smart fun Passionate beautiful driven sexy hot healthy joyful open loving sharp connected outgoing classy Spiritual seeker inclusive diverse powerful Authentic Connector

Entrepreneurial driven passionate focused powerful influential teachers givers hot Seekers deep Healthy Influencial Purpose Driven connected physical balanced whole positive enlightening Forward thinkings wise energetic

Wise smart Sexy sultry friendly compassionate assured confident intelligent empathic vulnerable inclusive open Visionary Leader purposeful infectious empowering Inspiring Approachable

Inspired Empowered grounded balanced centered Loved joyful gotten Heard attracted Understood compelled to follow comfort trust assurance excitement understanding breakthroughs transformed relaxed at ease sexy Accepted Connected

Expanding their network. Grow knowledge Increase their revenue transformed save time Remove their barriers Transformed and fulfill their vision (seeing the pathway) Helping them get from point a to b

Curly red hair infectious laugh Sexy light up a room when I walk in wise Guided by Divine wisdom empowered/blessed intuition Fire unconventional 5 steps ahead see the world in a unique way see people in their highest self see people in their vision and how to get them there heart

Translator Combo of power and vulnerability

1. Brainstorm Six (2 min) 2. Choose Top Three (1 min) 3. Choose Top One (1 min)

Culture

provides to

in a

customers

environment with a

Voice

voice. Helping them feel

Feeling

Customer

Impact

and be

Name Product / Service

Tea Haus provides custom teas to health conscious customers in a sophisticated environment with a wise voice. Helping them feel mindful and be re-energized.

Example:

Nina O’NeilStrategy & Consulting Purpose Driven

Authentic Visionary Understood

Fulfill Their Vision

X-Factor: Translator Archetype: Wise


CORE Community Members

3

Demographics

Male 39 Los Angeles Married with 2 small children Studied Design at Arts Center, Very Visual Super ADD !!!!!!

Back Story (Problems)

!Loves Biking Agency 10 + years 15 employees $3 Million a year in billing Getting new accounts and needs help being more “professional” Growth is driving the cultural change and needs help growing the business. !!!

Needs & Why

Professional/experience with account management and marking communications strategy Needs to connect with his culture Someone to build relationships and take care of existing clients Needs a experienced partner Needs collaborative leadership !

How do I Exceed His Needs?

Fist into their culture and understands Visual, fun and fast Show - not tell your experience listen, understand needs and slowly coach through growth. Educate on corporate clients and larger corporate cultures !

Robert Yoon, The Boutique Agency Owner



4

Demographics !Male Los Angeles 53 Conscious Media / Tech Startup He exited his last startup for $100 mil Lives in Palisades Drives a Tesla Divorced - 2 kids (Early College) !!

His Back Story (Problems) !- He sold his first company - He is now doing a social venture / media

company - He is seeking better work life balance - Always been very driven and fast

talking / moving - now looking to slow down

- His startup is a little chaotic and he is having challenges

- Needs to be more present to himself and his people

- His people are stressed !His Needs & Why !- A work life balance - His people to be less stressed - Integration between inside and outside - Aligning doing with being - Alignment between their mission and

their culture - He needs tools to accomplish this - He needs a Shepard for these efforts - He needs someone who has the same

culture and is able to be accepted by his people

- Someone that is likely and his team will trusted

How do I Exceed His Needs? !- Being transparent - Seeming to be guided by a higher

power - Powerfully Wise - Speaking the truth - Process and communications - Overall spirit of authenticity

Joe Isaacson , The Conscious CEO



5

Demographics !Female 32 Los Angeles Single Musician, From African Heritage Has a up and coming music career and label !!

His Back Story (Problems) !- Working towards turning his art into a a career and it’s challenging - She is not making enough money and trying to pay off debt - Feels alone in the journey - Has had some great luck with her music but not a breakthrough - She believes in herself but lacks the knowledge to build a creative business - Struggling to define and grow and

adopt a business model - ‘I am not a business woman, I AM the business “BUSINESS” man.”

His Needs & Why !- Needs a tribe/collaborators/advisors - He needs to start a movement - Needs to monetize her Art - Someone who gets creatives and is business minded - She needs a roadmap and a guide - She needs someone she can trust - Straight feedback on her talent / listening - A cheerleader to lead her on - To have her esteem built - Help restore power and balance !

How do I Exceed Her Needs? !- Understanding her and knowing what

she needs - A real connection and trust - Connections - Tangible growth in revenue and deals - Sense of urgency and guidance

Anna Oni , The Visionary Creative


CORE Priorities

6

Term Description Desireablity Doability Total

S Hourly Marcomm Consulting 7 9 16

M Full Time Position 5 8 13

M Long Term Consulting 6 9 15

S Business Development Consultant

7 7 14

L Being Exec Consulting 9 7 16

S Strategy Consulting / Startup 9 9 18

M Training / Facilitation 10 8 18

S Writing 8 8 16

M Yoga Teacher 6 8 14

M Own Product 10 9 19

Revenue: What will generate revenue?


CORE Priorities

7

Term Description Desireablity Doability Total

S Linkedin Profile 10 10 20

M Blog 7 8 15

M Website 7 8 15

S Facebook Business 9 16

S Business Cards 8 8 16

S One Pager 8 9 17

S Resume 8 8 16

L Postcard 7 7 14

L Linkedin Business / Articles 6 6 12

M Partnerships 9 8 17

S Lunches 10 9 19

S Volunteering 10 9 19

Awareness: How will you get people to hear about you?

nina o'neil personal core

Marketing