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TRANSCRIPT
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Personal Branding
Bret L. Simmons, Ph.D.
College of Business, UNR
www.bretlsimmons.com
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Agenda
• Shameless Promotion• Operating Principles• Examples• Questions
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December 9-10, 2010Reno, Nevada
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How Did I Get Here?
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Are You Remarkable?
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Excellence is a form of deviance
DO things your peers are not willing to do
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Permission
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BrandThe set of expectations, memories, stories
and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer
(Seth Godin)
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Personal BrandThe reasons why people
spread the word about your value.
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ValueWhat you can do uniquely
well to help others address issues and solve problems that matter to them.
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Web 1.0, 2.0, 3.0
Informational
Relational
Anticipatory 3
2
1
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Interruption vs.
Permission
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ContentConversation
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Consistently Contribute
Value
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Transparency
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Is your cart before your horse?
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Social MediaYou must be personal and conversant
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Lead with valueWrap the personal around your value
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Remarkable
Value
Not
Personality
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New business card
www.namecheap.com
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Social Capital
• Relationships• Trust
– Ability– Integrity– Intentions
• Reputation– Professionally personal– Judgment (e.g. spam, photos)
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Name - Picture - Purpose
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• [email protected]• [email protected]• http://www.google.com/profiles/bret.simmons • www.bretlsimmons.com• http://bretsimmons.posterous.com/ • www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons • http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons
My Brand (partial)
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Order of Importance
• E-mail, Google Profile• Linkedin• Blog• Twitter• Facebook• Other
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Lies
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Twitter is a broadcast medium
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•Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic •Be patient!
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Blogging• Godin and Peters on blogging• Micro publishing platform• Force yourself to become part
of the conversation• Best damn marketing tool• Free
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Benefits of Blogging
• Clarity• Consistency• Challenge• Community• Commitment
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What to blog about?
• Own your own business• Work for someone else
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Some Examples
• http://sheridanstoryart.com/ • http://marketforcause.com/• http://michaellemons.wordpress.com/• http://sharonmarkovsky.wordpress.com/ • http://professionaltrainer.wordpress.com/ • http://renohomevoices.com/ • http://www.outandaboutmarketing.com/• http://www.greatleadershipbydan.com/ • http://michaelhyatt.com/
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DO IT!
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Questions?