Social CRM services empowering you and your organisation.

solutions monitor analytics academy

hello@joakimnilsson.comwww.joakimnilsson.com

Marketing is no longer just your paid advertising.It's your customers combined perception of your brand across paid, owned and earned media.

PAID OWNED EARNED

Today's marketing reality

Joakim, Your Social CRM strategist

Nilsson Consulting is a young Paris based Social CRM boutique agency specialised in solving the problems today’s companies are facing with customers that are increasingly more informed, empowered and demanding.

Nilsson Consulting is run by Joakim Nilsson, an experienced Social CRM Strategist and former Head of Social Media at one of Europe’s largest online gambling companies, frequent speaker at industry events and advisory board member at Customer Management IQ.

Connect with Joakim:@joakimnilsson / facebook.com/joakimnilssondotcom / linkedin.com/in/joakimnilsson

Products & services

Nilsson Consulting provides Social CRM solutions, social media monitoring services, analytics & measurement as well as custom client workshops and trainings.

2. Social media monitoring services

3. Analytics & measurement

1. Social CRM solutions

4. Academy

Happy clients!

SolutionsStrategic Social CRM solutions aimed

at helping today's companies that deals with consumers that are

becoming increasingly informed, empowered and demanding.

4 truths about today's business reality

● Consumers are increasingly getting smarter, more informed and always connected.

● With the growth of social networks, companies have more potential customer touch points than ever.

● Information travels further and faster than ever before.

● Hiding a dirty secret is becoming increasingly difficult.

Today's marketing is increasingly about your customer's shared experiences

Is your organisation ready for today's connected consumers?

Social level 1:Playground

Social media is isolated to a few individuals most often within marketing/sales with no collaboration between departments and no alignment to business objectives.

Social level 2:Emerging

Social media is becoming a formal function still probably within marketing/sales. Focus is on establishing a presence on social networks. Still little or no collaboration with other departments. Business objectives remains marketing oriented.

Social level 3:Advanced

Social media is now becoming a part of more peoples jobs across departments. Most likely Customer support, Product and Marketing are running joint efforts listening and talking to customers on social media.

Social level 4:Integrated

Social media is now an integrated part of the business. Each department understands how it can help them achieve results hence any activities are tied to business objectives. Social media is led and management from a central task force program.

This maturity model is based on the open research material provided by the Altimeter group.

The social media puzzle approach to Social CRM programs

Listen

Support

Embrace

Energize

Talk

FB TW

YT IG

PI Etc.

1) Clearly define goals describing what you want to achieve

2) Pick strategie(s) 2) Identify people 3) Select channels

Strategic Social CRM solutions

Nilsson Consulting Social CRM solutions is all about together working out a tailored plan for your organisation on how to best thrive in this new business reality.

● Development of Social CRM strategy & action plan● Planning & setup of social media command center● Audit of your current social media program (2-3 weeks)

● Advisory sessions/calls (30min-1 day sessions)

● Tailored projects based on your requirements

Read more about Strategic CRM solutions.

“Joakim was essential to me and my team when developing the social media strategy for our Members brand. I would highly recommend him for his logical thinking and hype-free approach to social media but most important, for the great result delivered thanks to the work he did for us at Members.com.”

Richard WoodbridgeCOO, Nelly.com

Richard needed a Social media strategy for the newly launched Members brand

MonitorUnderstand what being said about

your brand, products and competitors.Turn insights into actions.

About Nilsson Monitor

What are people saying about your brand, products and competitors online? Where are they saying it? On blogs, forums, twitter, Facebook or are they Instagramming photos of your products?

Understanding what’s being said about your brand online is fundamental for any social media program, whether you will do customer service outreach on social media channels, search for sales opportunities, listen to what’s being said about competition or measure how your share of voice stacks up.

Nilsson Monitor is a custom and private social media monitoring dashboard powered by Brandwatch technology* where you have all the relevant online conversations easily accessible from one single place.

*Nilsson Monitor is a Brandwatch partner since 2012

Typical use cases● Community Management, nurture and grow your existing community online,

understand who they are and where they live.

● Customer Service Outreach, are people sharing any negative experiences with your brand in the public? Can you reach on directly and sort their problems before it escalates into bigger issues.

● Sales Opportunities, can you identify any potential leads by looking at what’s being said about your competition?

● Brand Management, what’s your share-of-voice per market and channel? What’s your online sentiment and reputation?

● Business Intelligence, are your customers sharing things on the web that you else wouldn't know about? Are they sharing how they perceive your products? Can you gather the same insights from your competition?

Dashboard features

● Powered by state-of-the-art Brandwatch technology● Monitors over 50 million sources in 25 languages● Full access to Twitter’s full firehose data● Data partner with Social media data vendor Gnip● Powerful boolean search queries with advanced filtering

capabilities● Excellent language filtering● Sleek, modern and easy to use UX● Team workflow tools● Meta data, sentiment and influence stats● Rules, email alerts and fully exportable data● Track and analyse your own Facebook and Twitter pages

(more channels coming)

Fully customisable monitoring & intelligence dashboard

Analytical insights.

Query:nellyNOT (author:nelly OR site:junibarnen.blogspot.com OR site:blogg.alltforforaldrar.se OR furtado OR Bjerkenlöv OR awungivele OR Lindstrand OR Adilkhanian OR Tårtan OR hund OR trav OR häst OR hästar OR casino OR bebis OR namn)

Rules:E.g. Complaints > nelly NEAR/10 (problem OR fel OR missnöjd OR skräp OR skit OR dålig OR kass)

Tailored brand reports with data and insights for your business

FROM DATA TO INSIGHTS: Most people talk about cloths related to dresses or shirts. What content can be created to drive conversations around the other products?

Social media monitoring services

Nilsson Consulting provides state-of-the art social media monitoring services. You have the choice of subscribing to the Nilsson Monitor dashboard, giving your team unlimited user logins and search queries, or have weekly/monthly Nilsson Monitor reports compiled for you.

● Monthly subscription to Nilsson Monitor dashboard for you and your team.

OR● Tailored Nilsson Monitor brand reports with mentions,

insights and actionable recommendations.

Read more about Nilsson Monitor services.

“At Casumo we believe in extraordinary customer service as a winning marketing strategy. With Nilsson Monitor we've empowered our customer service and community management team to identify and manage all online conversations related to our brand and product”

Razmus SvenningsonCo-founder, Casumo.com

Empowering Casumo's customer service and community management team

AnalyticsMeasure & analyse social media

activities across channels.

Analytics & measurement

Understanding success or failure is all about being able to identify, measure and attribute metrics to bottom-line business goals.

● Identify what metrics to measure and how to best align them to bottom-line business goals

● Installation, setup and training with tools and dashboards

● Setup Google Analytics for measuring social media referrals

Read more about analytics & measurement.

Customized Social media metrics dashboard for US automotive client

AcademyCustom training & workshops aimed at showing the bigger picture of how

social media tools & technologies impacts business.

Workshops & trainings for you and your team

Does your management team need training in how to use social media tools?I can train your staff in social media tools and hold workshops/keynotes on how social media impacts business at large.

Have a look at some of my past presentations on Slideshare.

Social media case studies for HEC Brussels alumnis

"Joakim is what I call a " OK man with brain" you can rely on. I requested him to prepare urgently a video conf call from Paris to explain his vision of Social Media to 80 alumni of HEC Brussels. He prepared it fast, with serious, real added value and food for thought. I really appreciated that and the conf call was a success. Last but not least, he can listen to people, answer all type of question with serious and keep people happy. Joakim, you are too good. Thanks."

Jean-François SauvenierAdministrator, ALICHEC ASBL

Contact Joakim today for a free consultation meeting: hello@joakimnilsson.com or visit www.joakimnilsson.com.