Page 1February 2012 NASSCOM

Co-Innovating with the IT Provider

“The nature of innovation – the inherent definition of innovation – has changed today from what it was in the past. It’s no longer individuals toiling in the laboratory, coming up

with some great invention. It’s not an individual. It’s individuals. Its multidisciplinary. It’s global. Its collaborative”

Sam Palmisano, Chairman, President and CEO, IBM

Piyush Singh

Sr. VP and CIO

Great American Insurance

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Models of Innovation

• Business Model Innovation• Operations Innovation• Products/Services/Markets Innovation

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Sources of Innovation Ideas

                                                   Figure 9. Most significant sources of innovative ideas    (Per cent of respondents)       Employees                                                             Business partners                                                           Customers                                                         Consultants                                                     Competitors                                                   Associations, trade shows, conference boards                                                   Internal sales and service units                                                   Internal R&D                                                 Academia                      0 10 20 30 40       Note:  Respondents could select up to three choices                                                   

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Evolution and Current State of the Industry

• Evolution– The Initial years– Explosions

• Y2K explosion• BPO explosion• Remote Infrastructure explosion

– Co-development and App. Maintenance• Usage pattern

– Traditional Outsourcers: Tier 1, Tier 2, Tier n

– Global IT Giants: Big Names, Small names– Fortune 1000 Corporations: Off-shore set-ups, Joint

Ventures, Build-To-Operate, Using Outsourcers

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Some Examples

• EXL - Tax Return Tracking for F&A Clients– In partnership with one of our top clients, EXL developed a tax tracking tool to identify and

categorize exceptions, which is now a standard part of EXL’s tax offering.

• HCL - Eli Lilly: Co-Innovation Lab, Singapore– For developing technologies and improving operational efficiencies to enhance Eli Lilly’s

global competitiveness

• L&T - Disruptive innovation– A remote Telehealth solution, leveraging portable devices, mobile and gesture based

interfacing, with a leading Health insurance and service provider in USA

• Majesco – Product Innovation– New software product streams incorporating end-to-end integration in an otherwise silo

industry of Insurance.

• Polaris – Core Banking Solution– Shortest go to market strategy – “Last Mile Delivered first” (in 6 Weeks -Anywhere, Anytime

Balance Sheet) - 100 million + transactions per day, 4400 Currency chests , 1100 Clearing Houses, 30,000+ Staff

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Some guiding principles

• “Constant reinvention is the central necessity at GE .. We’re all just a moment away from commodity hell.”

– Jeff Immelt, Chairman and CEO

• Everyone should be dissatisfied with the present situation… That’s what needs to be recognized by every individual. When you’re growing, you’re satisfied with the status quo, and that’s no good.”

– Katsuaki Watanabe, President, Toyota

• “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.”

– Rupert Murdoch, Chairman and CEO, News Corporation