WITH THE NAME OF ALLAH THE MOST GRACIOUS AND

THE MOST MERCIFULL

Brief Introduction about Presentation

Nike is an American Company Incorporated in 1968 as Blue Ribbon Sports.

During 1970’s Nike was in its rising stage. Expanded its Operations and opened more production plant

Market share was increased. From 1980 their declining stage started.

HISTORY OF NIKE

Nike was founded in 1972 Headquarters of Nike: Beaverton, Oregon,

USA. Key People of Nike: Philip Knight, Bill

Bowerman & Mark Parker Total employees of Nike were 26,700

(according to 2006)

HISTORY OF NIKE

Carolyn Davidson at Portland University designed Nike’s trademark Swoosh

The first Nike shoes was introduced in spring of 1972

Nike has more than 500 factories in 45 countries.

Most of the factories are located in Asian countries including: Pakistan, India, Malaysia, Korea and others

FROM 1970-1980

Bill Bowerman's and Knight's made a company named Blue Ribbon Sports

Blue Ribbon Sports changes its corporate name to NIKE

A soccer/football shoe is the first NIKE model to hit the retail market A Nike T-shirt to promote the shoe becomes the first apparel item

In 1990s

Nike acquires Tetra Plastics to assure exclusive supply of parts of their Air-Sole units

Nike Eyewear is introduced in OctoberNike Asia takes offChina becomes both a source country and a

vital market for NikeThe Nike Air GX and Air Foam shoes bring

new levels of comfort to soccer and basketball

INCLINING STAGE OF NIKE

In the 1970s Nikes growth was aided considerably by an important socio-cultural development.

The first line of Nike footwear is introduced called "Moon Shoe" that features a waffle sole

Nike held weekend races runs to raise money for charity

INCLINING STAGE OF NIKE

In 1970 Nike has the right place for the right product.

At that time companies sales and market shares increased dramatically

Nike continued to build its marketing strategy around increasing the products visibility.

The company expanded its product line by marketing a variety of shoes for different track events

SPONSOR&ADVERTISEMENT

To make there name in the global level nike sponoserd many atheletes

Sponsored German tennis player Michael Stich

Sponsored Italian National Soccer TeamNike print ad with the tag "There is no finis

h line" is introduced.

INCLINING GRAPH

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ADIDAS PUMA REEBOK NIKE

1968-1972

1972-1976

1976-1980

DECLINING STAGE

Total profit at the end of 1984 was 7.8 million dollars

The total loss was 2.1 million at the end of 1985.

At the end of 1984 Nike profit was down to almost 30 percent.

Faced with an 11.5 percent drop in domestic sales of its shoes in the 1984

REASONS FOR DECLINING

Arrival of the competitors in the market like Adidas and puma

Style of shoes were getting oldNike market share was also damaged due

to the demographic changes IN 1980 the number of teens of Nike were

less then in 1970Nike spend a lot that is 10 million dollars in

advertising

REASONS FOR DECLINING

INORDER TO MAINTAIN HIGH QUALITY PRODUCT THEIR COST PRICE WAS VERY HIGH

WHICH EFFECT THE COMPANYS REVENUE

MUSLIM NATIONS CONTROVERSY WITH NIKE

In 1998, Nike used a logo Air on athletic shoes that resembles the word Allah in the Arabic script

Due to the protest of

Muslims Nike lift up all that material and waste it

Loss of Nike due to the embarrassing mistakes

DECLINING STAGE

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90

REEBOK ADIDAS PUMA NIKE

1980-1984

1984-1988

1988-1992

REQUIRMENTS FOR NIKE

They should know who are their customersThey should modify their product They should follow “More For More” strategy They should divide their market in to different

segments i.e. demographically, phsychographically

Collect primary data and built strong strategies against competitors

They should be very conscious about cultural differences

NIKE’S CURRENT POLICIES

Nike strong its R&D departmentToday Nike market it products to everyoneThey are targeting their customers in to

various groups They maintain their core values Focusing on innovation, developing new

product linesCreating sub brands and connecting with

customers of all kind

NIKE CURRENT PROGRESS

Nike now capture a 42% market share in United States

And more then 25% in all over the world Nike now willing to achieve the stairs of

success more and more

CONCLUSION

The rules or principles which we are studying in marketing are very

important for a firm to success in market

THANKS