1. For a pair of running shoes, which of the following brands is your favorite, that is, which brand would you most likely purchase?

1.Reebok

2.Fila

3.Adidas

4.Nike

5.Puma

6.Other

2. For the brand identified in the previous question, please rank the values of the product that is most important to you? Rank values must be between 1 and 6. ( 1 for most important and 6 for least one and accordingly)

1. Reliability and good for workout

2. Stylishness

3. Lifestyle

4. Comfortability

5. Quality and durability

6. Price

3. How often do you wear your running shoes?

1. Almost never

2. A few times per month

3. At least once a week

4. 2-3 times a week

5. Almost Daily

4. Approximately, how often do you purchase new running shoes?

1. Once or more every month

2. Once every 2 months

3. Once every 6 months

4. Once a year

5. Less than once a year

5. Where do you usually shop for running shoes?

1. Internet

2. Sporting Goods Store

3. Department Stores

4. Shopping Mall

5. Discount Retailers

6. Other

6. How much do you normally spend for a pair of running shoes?

1. 1000-20002. 2001-40003. 4001-50004. >5000

7. For the same brand, please rank the top three sports you would associate with that brand

1. Baseball

2. Basketball

3. Cycling

4. Football

5. Outdoor sports

6. Running

7. Training

8. When you think about your favorite brand of running shoes, does this brand remind you of a person?

1. Yes

2. No

9. Who does this brand remind you of?

Why? *

10. Who makes the majority of purchasing decisions in your household?

1.Yourself

2. Your spouse or partner

3. Joint decision

4. Other

11. How do you find out the latest product in the market?

1. Sporting Goods Store (In-store promotions)

2. Magazines (Sports related)

3. Magazines (Non-sports related)

4. TV

5. Internet

6. Other

12. In the following questions, you will see a list of statements that are examples of personality traits.

Please choose a brand that you believe best describes each quality.

Choose None if you feel none of the choice apply.

Reebok Fila Addidas Nike Other

Smooth

Masuline

Outdoorsy

Wholesome

Family oriented

Down to earth

Honest sincere

Rugged, Tough

Western

Reliable

13. Please choose a brand that you believe best describes each quality.

Choose None if you feel none of the choice apply.

Reebok Fila Addidas Nike Other

Charming

Daring

Glamorous

Hard working

Sentimental

Upper class

Confident

Friendly

Good looking

14. Please choose a brand that you believe best describes each quality.

Choose None if you feel none of the choice apply.

Reebok Fila Addidas Nike Other

Young

Successful

Leader

Contemporary

Intelligent

Corporate

Exciting

Technical

Trendy

Cool

General information;

14.Name:

15. Gender

1. Male

2. Female

16. Age-

1. 18 - 24

2. 25 – 30

3. 30 – 45

4. 46 and above

17. What is your monthly income?

1. 15000-20000

2. 20001-30000

3. 30001-40000

4. >40000